Frédéric Tardy

  • How Finance Execs Measure the ROI of Content Marketing

    … needs—and whose content requires careful vetting and organization before being presented to customers. And sometimes, the data individuals share can provide great clues for financial institutions. “Train advisors to focus on LinkedIn, Facebook, Twitter,” said Frédéric Tardy, chief marketing and distribution officer at AXA. When someone updates…

    The Content Strategistin Social Content How To's- 13 readers -