Fredrik Magnusson

  • Can a 61-Episode Documentary Series Save Ericsson?

    … to to incorporate new technologies and approaches to their products or marketing, as Nike tried a few years ago with Fuelband; or, as with Ericsson’s case, when brands attempt to breathe new life into a corporate reputation that has gotten stale. The Ericsson brand name has been off the consumer radar since 2011, when it got out of the consumer mobile phone…

    Celine Roque/ The Content Strategist- 19 readers -
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