Fredrik Magnusson

  • Can a 61-Episode Documentary Series Save Ericsson?

    … into a compelling story. “We have a couple of challenges as a company,” said Fredrik Magnusson, Ericsson director of brand design and experience, in an interview with Marketing magazine. “Most people know Ericsson from the fact that we used to do cellphones, but we don’t anymore, so people don’t really know what we do. In order to explain what we do, we need…

    Celine Roque/ The Content Strategist- 23 readers -