Free-To-Play Gamers

  • Report: 0.19% of Players Account for 48% of Free-to-Play Game Revenue

    … Mobile marketing automation platform Swrve has released its latest 2016 Mobile Monetization Report, which revealed just 0.19 percent of all players account for 48 percent of all in-app purchase revenue in free-to-play games. Swrve’s report measured the purchasing behavior of over 20 million players in more than 40 free-to-play titles during…

    AllTwitterin Mobile- 12 readers -
  • Infographic: ‘Whales’ Account for 70% of In-App Purchase Revenue

    … Personalized monetization platform Tapjoy has analyzed the spending and gameplay habits of free-to-play mobile gamers, and identified five major ‘free-to-play personas:’ whales, dolphins and minnows, offer takers, risk-of-churn players and new players. Whales are a game’s top spending players, with the top 10 percent of an app’s spenders…

    AllFacebook- 12 readers -
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