• How Content Marketing Teams Are Evolving in 2016

      Late last year, Cisco laid off over 100 marketing staffers. “Now we’re restructuring and hiring two hundred content marketing people globally,” said Katrina Neal, the head of content marketing for Cisco’s service provider segment. The move signifies not only a change in marketing tactics, but also an effort to refocus the company around storytelling. Cisco isn’t the only one to make this move.

      The Content Strategistin Content How To's- 16 readers -
  • When Social Networking Isn’t Enough

    …. And the effort it would take to compile such a list isn’t small. Additionally, why would you put in that time when there’s already a resource in place? By logging onto sites like cOutsource, Upwork or Freelancer and posting what you need, you can bring a list of dedicated professionals to you. Then all you have to do is look through any proposals and decide…

    Mary C. Long/ AllTwitterin Social Facebook Twitter- 12 readers -
  • LinkedIn ProFinder Freelance Marketplace Expanded Throughout U.S.

    … years, adding that LinkedIn ProFinder is aimed at connecting consumers and small businesses with professional services. Goel added: In its pilot stage, the platform already features more than 50,000 freelancers across more than 140 service areas–each of whom have been hand-picked based on their expertise and high-quality recommendations. So why…

    David Cohen/ AllFacebook- 11 readers -
  • 10 LinkedIn Messages You Should Never Send to Freelancers

    … This article originally appeared on The Freelancer. LinkedIn can be a useful platform for freelance writers to find clients, meet PR people with interesting pitches, and connect with others in the industry. But that doesn’t mean everything in our inboxes is useful. Far from it. From the recent college grad begging for a job to the editor…

    The Content Strategist- 11 readers -
  • How To Avoid Getting Burned When Outsourcing To Freelancers

    …. Because for all intents and purposes, this post isn’t written for those of you who are only looking to outsource one-off jobs… instead, I want to speak to the bloggers who need to hire regular, ongoing and consistent help to scale their business properly. And that type of hiring decision is a completely different beast. The freelancer…

    Blogging Wizardin Blogging How To's- 6 readers -
  • The Ultimate Checklist for Managing Content Marketing Freelancers

    … Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. Finding highly-talented freelance writers, designers, or video producers can be a huge time-saver for marketers looking to produce quality content on a consistent…

    Nate Birt/ Visual.lyin Content- 13 readers -
  • The Biggest Mistake Marketers Make When Working With Freelance Writers

    … Last year, there was a Contently freelancer on two accounts for B2B software companies that were both fairly new to publishing. One client raved about this contributor. Her pitches contained sharp ideas that were always on brand. “Find us more writers like her,” the company told us. But later that week, something strange happened. The second…

    The Content Strategist- 12 readers -
  • Why You Need Technology to Find the Right Creative Talent

    …. Marketers are realizing that you can’t just ask anyone to run a blog and expect her to suddenly turn into Kara Swisher or Jane Pratt. While some brands hire in-house editorial talent, others are turning to freelance content creators as a nimble way to scale their marketing efforts with experts who have the right voice and experience. But finding…

    The Content Strategist- 8 readers -
  • Study: 3 Freelancing Trends Marketers Need to Know About

    … To marketers, freelancers often fall into two categories: low-cost cogs in a machine or respected creative partners. For those marketers interested in building long-lasting content programs, the latter should be preferred. After all, it’s in their best interests. Marketers who have a reputation for valuing their freelancers could see big…

    Jordan Teicher/ The Content Strategist- 15 readers -
  • The Missing Manual: The Proper Care and Feeding of Your Customers

    …. In fact, you already have everything you need to grow your audience into massive raving fans. All you have to do is activate your superpowers to get the results you seek. Zappos baked activating it’s superpowers into it’s mission: “Our philosophy at Zappos is to WOW with service and experience, not with anything that relates directly to monetary…

    Firepole Marketing Blog- 9 readers -
  • Premium Business Clients: A Failproof Way To Double Your Revenue in 2015

    … As we turn the page on our calendar, you may notice that 2015 is right around the corner. If you’re like me, you’re probably thinking “Where did the year go?!” You’re probably also thinking about how your business did this year, and what changes you’d like to make next year. So, how did your revenue for this year look? How close did you come…

    Firepole Marketing Blog- 6 readers -
  • CEI 098: Pivoting Your Business with Melissa Anzman

    … As your business grows, it will change, and that’s true of yourself as the business owner as well. The act of deciding to change the direction of your business is often called “pivoting,” and it can be scary if you’ve never done it before. That’s why we invited Melissa Anzman, of, onto today’s show. Melissa had built…

    Felicity Fields/ Firepole Marketing Blog- 10 readers -
  • From Solopreneur To Company: How To Scale Up Your Organization

    … of being de-listed temporarily. If you don’t change sale items back to normal price by a certain date, you’ll experience the pain of lost profits. Gain tasks push you towards growth. Unlike Prevent Pain tasks, they have no deadline. No one will notice if you don’t do them. Developing and executing a promotional content strategy for that e-commerce…

    Firepole Marketing Blogin How To's- 11 readers -
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