• How to Save 4 Hours on Every Piece of Content You Create

    … and assesses your collective “voice” based on five framework traits: expressivity, formality, inflection, authority, and emotion. It then tells you, on a per-story basis, how well that text aligns with your standards. Managing content production On your own: 45 minutes As the person responsible for your content operation, it’s your job to uphold…

    The Content Strategistin Content How To's- 21 readers -
  • 5 Factors That Could Impact Your Content Strategy in 2017

    …, depending on the design, cost more to produce upfront, their effectiveness often makes them a savvier investment. What happens inside downloadable content matters Let’s say you’re developing an e-book with a $4,000 budget that will cover the costs of freelance talent, social distribution, and email and webinar campaigns. Your marketing team will probably…

    The Content Strategistin Content- 31 readers -
  • When Social Networking Isn’t Enough

    … Social networking is pretty marvelous, but it isn’t the end-all-be-all for making business connections. There are actually times when you’d do better to look elsewhere. This might sound like blasphemy in this social-media-driven age, but beyond Facebook, Twitter and Instagram are online platforms that aren’t listed under “social networks…

    Mary C. Long/ AllTwitterin Social Facebook Twitter- 32 readers -
  • LinkedIn ProFinder Freelance Marketplace Expanded Throughout U.S.

    …. Those insights include: Florida, Texas and Colorado were the three states that showed the most freelancer growth. The highest freelancer populations were found on the East and West Coasts. The healthcare and pharmaceutical industries have seen 50 percent growth in freelance workers over the past five years, compared with 21 percent for non-freelance…

    David Cohen/ AllFacebook- 21 readers -
  • 10 LinkedIn Messages You Should Never Send to Freelancers

    … This article originally appeared on The Freelancer. LinkedIn can be a useful platform for freelance writers to find clients, meet PR people with interesting pitches, and connect with others in the industry. But that doesn’t mean everything in our inboxes is useful. Far from it. From the recent college grad begging for a job to the editor…

    The Content Strategist- 15 readers -
  • How To Avoid Getting Burned When Outsourcing To Freelancers

    …. Because for all intents and purposes, this post isn’t written for those of you who are only looking to outsource one-off jobs… instead, I want to speak to the bloggers who need to hire regular, ongoing and consistent help to scale their business properly. And that type of hiring decision is a completely different beast. The freelancer…

    Blogging Wizardin Blogging How To's- 24 readers -
  • The Ultimate Checklist for Managing Content Marketing Freelancers

    … Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. Finding highly-talented freelance writers, designers, or video producers can be a huge time-saver for marketers looking to produce quality content on a consistent…

    Nate Birt/ Visual.lyin Content- 30 readers -
  • The Biggest Mistake Marketers Make When Working With Freelance Writers

    … bringing on new freelancers, they’re going through the same introductions, the same on-boarding process, and the same legwork that it takes to repair a problematic piece of content. When you’re not giving clear and honest feedback to your freelancers, you’re going to have a hard time scaling your content program. Why does this happen? For starters…

    The Content Strategist- 18 readers -
  • Why You Need Technology to Find the Right Creative Talent

    … the perfect freelance team? Data to the rescue At Contently, we realized the only scalable and sustainable way to pair brands and freelancers was to build an algorithm that could act as matchmaker. It doesn’t help our clients or us for people to waste time and resources manually sifting through thousands of freelancers. Each of the 60,000 freelancers…

    The Content Strategist- 12 readers -
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