Fresh Insights

    • 3 Ways to Stand Out This Holiday Season Without Offering a Discount

      You don’t need me to tell you that there is a lot of email being sent this holiday season. Actually, it’s not even limited to email. There’s just a lot of marketing noise this time of year. Many businesses think they can capture subscribers’ attention with increasingly desperate offers: 15% off one week, 20% off the next, then 25% off, etc. etc.

      Constant Contact- 13 readers -
  • Women in Business Twitter Chat Roundup

    … As part of National Women’s Small Business Month, Constant Contact was honored to participate in a Twitter chat on Thursday, Oct. 12, about important issues for women business owners — both established and those just starting out. The chat — which used the hashtag #womeninbiz — brought together a number of influential and successful women…

    Constant Contactin Social- 10 readers -
  • Just Released: Constant Contact’s Official Shopify App

    … and increase sales with targeted sales emails. Introducing the official Constant Contact for Shopify app This week, we’re excited to announce a brand new app to help you connect your online store and email marketing. Get started right away! Get the Constant Contact for Shopify app here. Constant Contact for Shopify will help you manage your customer…

    Miranda Paquet/ Constant Contactin EMail- 19 readers -
  • 5 Reasons Your Marketing Agency is Struggling to Measure Its Impact

    … Ready for your scary stat of the day? 80 percent of marketers struggle to demonstrate the effectiveness of their marketing spending, campaigns, and activities. How is this possible? You’ve probably heard the marketing mantra: If you’re not measuring, you’re not marketing. But let’s be honest. You’re busy trying to complete work for existing…

    Dave Charest/ Constant Contact- 17 readers -
  • How to Choose a Domain Name for Your Blog

    … You’ve decided to start a blog. You’re ready for the world to learn more about your business, your passions, or both. One of the biggest challenges to getting started is finding the right name for your blog. Figuring out a good name is hard enough on its own, but it gets trickier when you have to think about finding an available domain name…

    Constant Contactin How To's- 14 readers -
  • 5 Questions to Ask a Marketing Agency Before You Hire It

    … Outsourcing your marketing can be a smart move for small businesses. Whether you want to find new customers, build a stronger brand, or engage existing customers, effective marketing campaigns require careful planning. If you’re looking to hire a marketing agency, you want to make sure you’re sizing the marketing professional up correctly so…

    Constant Contactin Paid Search EMail- 20 readers -
  • 6 Things You Should Know Before You Hire a Marketing Firm

    … If you think it’s time to hire a marketing firm and outsource marketing for your business, there are some things you need to make sure you know first. After all, these people are going to be in charge of bolstering and promoting your brand online, so it’s important that you make good decisions. In my past life, I grew a partner program…

    Constant Contactin Paid Search EMail- 19 readers -
  • How to Increase Your Conversion Rate in 4 Simple Steps

    … conversion rates at your business? With a little extra planning, your business can effectively attract new business, keep prospects engaged, and get them to convert. Follow these four steps and measure your success to see if you can increase client conversion and propel your business with more happy customers. Looking for more marketing tips? Sign…

    Constant Contactin How To's- 21 readers -
  • 5 Foolproof Ways to Generate Leads for Your Business

    … As a small business, generating leads is a top priority. Luckily, there are many ways get more leads quickly and effectively. The following five ideas can be used by businesses of all sizes and most industries. The key is to test and modify to make them work for your customer base. Here are five foolproof ways to generate leads for your business…

    Constant Contactin Social EMail- 12 readers -
  • Is It Time for You to Upgrade Your Web Hosting?

    … When you’re first launching a business website, the sheer breadth of hosting options can seem overwhelming. In the beginning, it’s often safe to figure you can rely on one of the more basic plans to start and then upgrade when the time comes. Now, you may be wondering if it’s time to give your hosting plan an upgrade. As your business grows…

    Constant Contact- 13 readers -
  • 5 Reasons Why Repeat Customers Are Better Than New Customers

    … When your business needs to increase revenue, where is the first place you look? If you’re like many businesses, you focus the bulk of your time and budget on acquiring new customers. While new business is an important part of creating a profitable business, it’s probably not the best use of your time and money. What if you spent more time…

    Constant Contactin EMail- 15 readers -
  • The Biggest Pitfall of Being a Generalist Marketing Agency

    … When you start a marketing agency, your first impulse might be to keep your focus general. After all, staying general will open you up to a broad range of clients, right? Getting too specialized might turn people away. But let’s be honest with ourselves for a moment. It’s nearly impossible for a small agency or lone consultant to be an expert…

    Dave Charest/ Constant Contactin EMail- 17 readers -
  • The 5 Top Reasons You Should Be Using Infographics

    … Did you know that infographic creation increases by one percent every day? That means small business owners and entrepreneurs just like you are creating awesome images that incorporate data, interesting facts, and their own brand to promote their products or services. If you’ve seen a great infographic recently, you might be wondering how you…

    Constant Contactin EMail- 20 readers -
  • What Really Inspires Owners to Start Their Business?

    … If you’re a small business owner, you’re motivated by something unique. A reason you get out of bed in the morning and put in the long hours. Something that drives you to roll up your sleeves and get the job done. Your why. As part of National Small Business Week, we want to know what drives you. Maybe you run a small business because it allows…

    Constant Contactin EMail- 15 readers -
  • Writing YOUR Success Story

    … Editor’s Note: The following is a guest post from Linda McMahon, Administrator of the Small Business Administration, in honor of Small Business Week 2017. Once upon a time…. It’s the classic opening to our favorite fairy tales. As children we dream of magic potions and knights in shining armor that will provide our happily ever after. How…

    Constant Contact- 25 readers -
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