Fresh Insights

    • 7 Excellent Branding Opportunities You Have Right Now

      What do Wrigley Field and NASCAR vehicles and drivers have in common? They’re both examples of opportunity branding. The ballpark where the Chicago Cubs play got the name Wrigley Field way back in 1926 to honor the team’s owner, William Wrigley Jr. The fact that Wrigley also made the popular chewing gum elevated the ballpark to a powerful piece of outdoor opportunity branding.

      Susan Solovic/ Constant Contact- 10 readers -
    • What is a Cash Mob and How to Make Yours a Success

      Looking for a new way to encourage your community to shop small? Want to raise awareness about the importance of supporting local businesses? A cash mob is the perfect way to rally your community, create excitement, and drive sales. This year, we sponsored three successful cash mobs to entice holiday shoppers to shop small at: Portland Saturday Market Greenlight Booksto ...

      Miranda Paquet/ Constant Contactin EMail How To's- 8 readers -
  • The 5 Tips and Tools You Need to Boost Your Productivity

    … in the comments. About the Author: Susan Solovic is THE Small Business Expert. Sign up for Susan’s Success Tips Newsletter and get your free copy of “Smart Marketing Strategies for Small Biz” ebook. The post The 5 Tips and Tools You Need to Boost Your Productivity appeared first on Constant Contact Blogs. …

    Susan Solovic/ Constant Contact- 9 readers -
  • How to Make the Most of Halloween Spending

    … While many businesses tend to forget about Halloween in the November and December shopping frenzy, their customers never do. In 2016, 8.4 billion dollars will be spent on Halloween — mostly on costumes, candy, decorations and greeting cards. With this spending sharply increased from 6.9 billion dollars last year, Halloween purchases…

    Constant Contactin How To's- 13 readers -
  • Which Presidential Candidate is Winning in the Inbox?

    … of donation buttons. Below, we present our findings without judgment or partisanship for you to draw your own conclusions. Who’s nailing their outreach and who needs to spend more time going over our email marketing best practice guides? You be the judge. (Can’t see the infographic? View it here!) Want to see how email marketing can work for you? Try it out for free. Sign up for your free 60-day email marketing trial! The post Which Presidential Candidate is Winning in the Inbox? appeared first on Constant Contact Blogs. …

    Constant Contactin EMail- 9 readers -
  • 7 Books Every Entrepreneur Needs on Their Bookshelf

    … of all sizes around the globe, from small solopreneurs to Fortune 500 companies like IBM and LG. I was taught in business as well as in life that you always look at where you were, where you are, and where you’re going. Every day, I take a look at that frame and remind myself of how and why I started BJC Branding. I think about the advice…

    Constant Contactin EMail- 11 readers -
  • 13 Tips and Tactics to Propel Your Small Business Growth

    … What does it mean to “grow your business”? Is it the same thing as increasing profits, the bottom line? Or does it mean increasing sales, the top line? It’s important to understand the relationship between these two approaches to business “growth” and how they fit into the evolution of your business. For example, if you’re approaching the day…

    Susan Solovic/ Constant Contact- 12 readers -
  • How to Create a Consistent Customer Experience Across Channels

    … Every customer interaction matters. And consistency throughout the customer experience builds brand awareness and trust with your target audience. “A truly effective customer experience is focused on opening up new paths of communication, as well as creating a friendly brand tone, and aligning actions with brand intentions,” writes Michelle…

    Constant Contact- 10 readers -
  • 5 Ways to Get More Hours in the Day

    … There’s one commodity that always seems to be in short supply, with no way to get more of it. I’m talking about time. I don’t think I’ve met a small business owner yet who didn’t say something like, “There just aren’t enough hours in the day!” As far as I can tell, there are only two ways to give you more productive hours each day. Slow…

    Susan Solovic/ Constant Contact- 10 readers -
  • 10 Commandments for Millennial Marketing

    … important thing is to constantly monitor the online presence of millennials by reading articles, monitoring social media, and talking to them. If you’re simply willing to listen to millennials and adjust accordingly, your business will have no problem reaching this important demographic. Have any millennial tips we missed? Leave us a comment with your best advice! The post 10 Commandments for Millennial Marketing appeared first on Constant Contact Blogs. …

    Constant Contactin Content- 14 readers -
  • Revealing the Mystery Behind Open-Ended Questions in Sales

    … To reveal why your open-ended questions in sales are more important than any of your spot-on answers, let me relate a conversation I recently had. A young couple was telling me about their new car buying experience. Her Nissan Cube had been totaled in an accident (fortunately no one was hurt) and she wanted a replacement that offered an interior…

    Susan Solovic/ Constant Contact- 10 readers -
  • 5 Boredom Busters to Boost Productivity in Your Small Business

    … Here’s an interesting paradox for you: Boredom may be the biggest cause of burnout. Consider the times in your life when it has been most difficult — on a regular basis — to pull yourself out of bed in the morning. It’s very likely that those were periods when you had boredom breathing down your neck — not when you were being challenged…

    Susan Solovic/ Constant Contact- 14 readers -
  • July 2016: What’s New With Constant Contact?

    … As part of the Training Team at Constant Contact, I love sharing our new product improvements and enhancements that help you make the most of your Constant Contact account. And this year, we’ve been busy. From our new Next-Generation Editor, to better reporting capabilities, and our new PDF Importer, we’ve recently released new features to help…

    Constant Contactin EMail- 13 readers -
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