Fresh Insights

    • How to Increase Your Conversion Rate in 4 Simple Steps

      According to Econsultancy, only 22 percent of businesses are satisfied with their conversion rate numbers. Which means the remaining 78 percent of us need to work on our conversion efforts. One of the major problems that B2B marketers face is a lack of strategy when it comes to both generating leads and nurturing them toward the sale.

      Constant Contactin How To's- 19 readers -
    • 6 Things You Should Know Before You Hire a Marketing Firm

      If you think it’s time to hire a marketing firm and outsource marketing for your business, there are some things you need to make sure you know first. After all, these people are going to be in charge of bolstering and promoting your brand online, so it’s important that you make good decisions. In my past life, I grew a partner program for a tech startup and learned how to id ...

      Constant Contactin Paid Search EMail- 15 readers -
  • 5 Foolproof Ways to Generate Leads for Your Business

    … As a small business, generating leads is a top priority. Luckily, there are many ways get more leads quickly and effectively. The following five ideas can be used by businesses of all sizes and most industries. The key is to test and modify to make them work for your customer base. Here are five foolproof ways to generate leads for your business…

    Constant Contactin Social EMail- 11 readers -
  • Is It Time for You to Upgrade Your Web Hosting?

    … When you’re first launching a business website, the sheer breadth of hosting options can seem overwhelming. In the beginning, it’s often safe to figure you can rely on one of the more basic plans to start and then upgrade when the time comes. Now, you may be wondering if it’s time to give your hosting plan an upgrade. As your business grows…

    Constant Contact- 11 readers -
  • The Biggest Pitfall of Being a Generalist Marketing Agency

    … if they fit in well with your expertise. Constant Contact Solution Provider, Vee Smith, explains “I lead with website and email marketing, because they’re my favorites and what I prefer to do, and that usually leads on to other projects.” Having a specialty doesn’t mean your business stops evolving Once you decide to pursue a certain specialty, keep…

    Dave Charest/ Constant Contactin EMail- 16 readers -
  • The 5 Top Reasons You Should Be Using Infographics

    … Did you know that infographic creation increases by one percent every day? That means small business owners and entrepreneurs just like you are creating awesome images that incorporate data, interesting facts, and their own brand to promote their products or services. If you’ve seen a great infographic recently, you might be wondering how you…

    Constant Contactin EMail- 17 readers -
  • What Really Inspires Owners to Start Their Business?

    … If you’re a small business owner, you’re motivated by something unique. A reason you get out of bed in the morning and put in the long hours. Something that drives you to roll up your sleeves and get the job done. Your why. As part of National Small Business Week, we want to know what drives you. Maybe you run a small business because it allows…

    Constant Contactin EMail- 14 readers -
  • Writing YOUR Success Story

    … Editor’s Note: The following is a guest post from Linda McMahon, Administrator of the Small Business Administration, in honor of Small Business Week 2017. Once upon a time…. It’s the classic opening to our favorite fairy tales. As children we dream of magic potions and knights in shining armor that will provide our happily ever after. How…

    Constant Contact- 23 readers -
  • 5 Ways to Celebrate National Small Business Week

    … Do you celebrate National Small Business Week at your business? If not, this year is a great time to start! As a tradition spanning over 50 years, National Small Business Week gives you the opportunity to celebrate small businesses and the contributions that they make to local communities and the national economy. This year, Small Business Week…

    Miranda Paquet/ Constant Contactin EMail- 16 readers -
  • How to Increase Revenue for Your Small Business

    … require a good or service you provide, your business will be the first one they think of. 4. Take advantage of ecommerce If you have a business that only sells in-store, it’s time to bring your products to the web. Ecommerce is growing 23 percent each year, with 51 percent of Americans preferring to shop online. However, 46 percent of small businesses…

    Constant Contactin EMail How To's- 14 readers -
  • 5 Tactics to Create a Profitable Small Business

    … business. Get started with these five tactics: 1. Focus on your existing customers Small businesses are always on the hunt for new customers. What many don’t realize is that the fastest way to reach new customers is to nurture relationships with your existing customers. Use email marketing to stay fresh in your customers’ minds and drive repeat…

    Constant Contactin EMail- 15 readers -
  • What Are Microloans? (And How to Tell if They’re Right for Your Business)

    … As suggested by their name, microloans are small loans tailored specifically to the needs of small businesses. Entrepreneurs use microloans for everything from startup to expansion costs — and throughout the country, hundreds of lenders and nonprofit organizations offer microloans to eligible borrowers. Not sure if microloans are right for your…

    Constant Contactin How To's- 14 readers -
  • 3 Free Business Dashboards to Track Your Marketing Like a Pro

    … you track engagement based off of each list, giving you insight into how well your email performed with different audiences. You can even review the overall success of your last 30 emails alongside other business apps, including Google Analytics and your social media channels. You can download Dasheroo here for free. 2. TapClicks TapClicks…

    Constant Contactin EMail- 16 readers -
  • How to Spring Clean Your Website

    … time and work, but as with giving your home a thorough spring cleaning, you’ll feel better when it’s done. And you’ll have a website that does its job better as a result. Want to revisit your website hosting while you’re at it? From site building tools and templates, to our one-click application installer, and 24/7 expert support HostGator has…

    Constant Contactin EMail How To's- 17 readers -
  • The Myths and Realities of Owning a Family Business

    … Mom & Pop businesses are at the heart of American culture. However, many misconceptions still persist when it comes to family business. They aren’t just the small general stores found along rural country roads. They are major drivers of jobs and economic growth, essential for a thriving economy. Check out our infographic below to separate…

    Constant Contact- 14 readers -
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