Fresh Insights

    • 5 Tactics to Create a Profitable Small Business

      You need your small business to bring in money reliably. But your customers are inconsistent, and getting them in the door seems more like luck than science. How can you turn things around to create a profitable small business? Don’t worry — with just a few simple marketing tactics, you have the power to create a consistently profitable small business. Get started with these five tactics: 1.

      Constant Contactin EMail- 12 readers -
    • 3 Free Business Dashboards to Track Your Marketing Like a Pro

      How many business tools do you currently have open in your web browser? Whether you are a small business or nonprofit organization, you probably have multiple places to go to hunt down metrics for your recent marketing campaigns. Wouldn’t it be easier if everything was in one place? One of the best ways to save time and review your metrics is with business dashboards.

      Constant Contactin EMail- 14 readers -
  • 5 Ways to Celebrate National Small Business Week

    … Do you celebrate National Small Business Week at your business? If not, this year is a great time to start! As a tradition spanning over 50 years, National Small Business Week gives you the opportunity to celebrate small businesses and the contributions that they make to local communities and the national economy. This year, Small Business…

    Miranda Paquet/ Constant Contactin EMail- 11 readers -
  • How to Increase Revenue for Your Small Business

    … to your industry. Consistently send these emails and your audience will begin relying on you for your insight. You can write blog posts on topics relevant to your industry or provide a roundup of resources written by others in field. If you’re using articles from other sources, just be sure to mention the original source. When your customers…

    Constant Contactin EMail How To's- 12 readers -
  • What Are Microloans? (And How to Tell if They’re Right for Your Business)

    … As suggested by their name, microloans are small loans tailored specifically to the needs of small businesses. Entrepreneurs use microloans for everything from startup to expansion costs — and throughout the country, hundreds of lenders and nonprofit organizations offer microloans to eligible borrowers. Not sure if microloans are right for your…

    Constant Contactin How To's- 13 readers -
  • How to Spring Clean Your Website

    … Every website needs a refresher now and then to make sure everything’s working properly, looking good, and meeting the goals you need it to. The beginning of spring is a good time to take on any the projects you’ve been putting off, and we’re betting a website refresh is overdue for you. This month, take some time to spring clean your website…

    Constant Contactin EMail How To's- 17 readers -
  • The Myths and Realities of Owning a Family Business

    … Mom & Pop businesses are at the heart of American culture. However, many misconceptions still persist when it comes to family business. They aren’t just the small general stores found along rural country roads. They are major drivers of jobs and economic growth, essential for a thriving economy. Check out our infographic below to separate…

    Constant Contact- 12 readers -
  • 5 Challenges for Family Businesses (and How to Overcome Them)

    … Audience Keep your family business in business with these tips! Running a family business has plenty of challenges. How will you react? Will you run from them and ignore any issues entirely? Or will you face your challenges head on, taking the necessary actions to keep your small family business afloat? What challenges does your business run…

    Constant Contactin EMail How To's- 22 readers -
  • New Constant Contact Integrations: March 2017

    … We’re always looking to help small businesses and nonprofits find easy ways to grow and manage their business. One of the best ways we can help our customers is by partnering with other companies that integrate with Constant Contact to improve processes or enhance your marketing efforts. Let’s take a closer look at three of the latest…

    Constant Contactin EMail- 19 readers -
  • How to Design a Landing Page That Converts

    … Different pages on your website have different purposes and goals. Your homepage should provide a clear picture of what your business is and does. Your about page is an opportunity to personalize your brand and build trust. Landing pages are designed to do one thing: convert. Your goal for every landing page is clear and each must be designed…

    Constant Contactin How To's- 20 readers -
  • How to Build a Website in 15 Minutes

    …, and allows you to publish engaging content that gets your followers coming back for more. While finding a best-fit website builder is essential, choosing a web hosting service is just as important if you want to ensure that your site is available 24/7. Because there are dozens of vendors begging for your attention, be sure to read online reviews…

    Constant Contactin How To's- 16 readers -
  • Your Small Business Website Isn’t Complete Without These 5 Things

    … At this point, it’s obvious that every small business needs a website. People make so many of their shopping decisions online, that having a web presence is a business requirement in 2017. But simply having a website isn’t enough — you need one that’s designed well enough to do its job. No matter what products or services your small business…

    Constant Contact- 12 readers -
  • How to Find and Define Your Niche Market

    … make any sales. Tip: Avoid broad marketing messages; create engaging content by writing to one person. How to define your niche market I suggest that one of the best starting points if you want to build a business, product, or service around a niche market is to build on what you already know. Further, this can be ideal for budding small…

    Susan Solovic/ Constant Contactin How To's- 20 readers -
  • 10 Things You Need to Do Before Starting Your Own Business

    … are some of the top tips I have given through mentoring over 1000 SCORE clients and acting as an angel investor. These tips spring from what I see successful entrepreneurs do and what I see those who come up short not do. Here are the 10 things you need to do before starting a business: 1. Develop a powerful message What customer problem are you…

    Hal Shelton/ Constant Contactin EMail- 15 readers -
  • What is a Cash Mob and How to Make Yours a Success

    … Looking for a new way to encourage your community to shop small? Want to raise awareness about the importance of supporting local businesses? A cash mob is the perfect way to rally your community, create excitement, and drive sales. This year, we sponsored three successful cash mobs to entice holiday shoppers to shop small at: Portland…

    Miranda Paquet/ Constant Contactin EMail How To's- 21 readers -
  • 7 Excellent Branding Opportunities You Have Right Now

    … What do Wrigley Field and NASCAR vehicles and drivers have in common? They’re both examples of opportunity branding. The ballpark where the Chicago Cubs play got the name Wrigley Field way back in 1926 to honor the team’s owner, William Wrigley Jr. The fact that Wrigley also made the popular chewing gum elevated the ballpark to a powerful piece…

    Susan Solovic/ Constant Contact- 16 readers -
  • The 5 Tips and Tools You Need to Boost Your Productivity

    … See that thing in front of you that your hands rest on for a good portion of the day? You know what I’m talking about. It’s called a keyboard. Because of the way most of us work today, it’s a good idea to figure out a few ways to use your keyboard and computer more efficiently. You can boost your productivity substantially and at the same time…

    Susan Solovic/ Constant Contact- 13 readers -
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