Fresh Insights

    • New Constant Contact Integrations: March 2017

      We’re always looking to help small businesses and nonprofits find easy ways to grow and manage their business. One of the best ways we can help our customers is by partnering with other companies that integrate with Constant Contact to improve processes or enhance your marketing efforts. Let’s take a closer look at three of the latest integrations we launched in our MarketPlace: 1.

      Constant Contactin EMail- 16 readers -
    • How to Design a Landing Page That Converts

      Different pages on your website have different purposes and goals. Your homepage should provide a clear picture of what your business is and does. Your about page is an opportunity to personalize your brand and build trust. Landing pages are designed to do one thing: convert. Your goal for every landing page is clear and each must be designed in a way that passes that clarity onto the visitor.

      Constant Contactin How To's- 15 readers -
    • How to Build a Website in 15 Minutes

      If you still haven’t taken time to build a website for your business, I have one question for you: Why not? Maybe you think you don’t have the time, money, or skills to create a stunning website that represents your business. Whatever is holding you back, it’s time to put your hesitations to rest. I’ll show you how easy it is to build a website in 15 minutes in just three steps..

      Constant Contactin How To's- 12 readers -
  • Your Small Business Website Isn’t Complete Without These 5 Things

    … At this point, it’s obvious that every small business needs a website. People make so many of their shopping decisions online, that having a web presence is a business requirement in 2017. But simply having a website isn’t enough — you need one that’s designed well enough to do its job. No matter what products or services your small business…

    Constant Contact- 12 readers -
  • How to Find and Define Your Niche Market

    … “A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs I’ve always considered this to be a brilliant quote, but because it came from Jobs, I framed it in terms of the big, mass-market product categories where he was such an important force. But when I began to explore the niche market definition, I saw…

    Susan Solovic/ Constant Contactin How To's- 19 readers -
  • 10 Things You Need to Do Before Starting Your Own Business

    … Starting a small business is no small decision. But despite the countless sacrifices and challenges small business owners face, an overwhelming 84 percent of small business owners would do it all over again. If you’re thinking about taking the plunge and starting a business of your own, there are some key steps you need to take first. Below…

    Hal Shelton/ Constant Contactin EMail- 13 readers -
  • What is a Cash Mob and How to Make Yours a Success

    … Looking for a new way to encourage your community to shop small? Want to raise awareness about the importance of supporting local businesses? A cash mob is the perfect way to rally your community, create excitement, and drive sales. This year, we sponsored three successful cash mobs to entice holiday shoppers to shop small at: Portland…

    Miranda Paquet/ Constant Contactin EMail How To's- 18 readers -
  • 7 Excellent Branding Opportunities You Have Right Now

    … better branding benefited accounting firm, Davidson & Co.? Read the success story here: How to Use Email Marketing to Build Brand Awareness. About the Author: Susan Solovic is THE Small Business Expert. Sign up for Susan’s Success Tips Newsletter and get your free copy of “Smart Marketing Strategies for Small Biz” ebook. The post 7 Excellent Branding Opportunities You Have Right Now appeared first on Constant Contact Blogs. …

    Susan Solovic/ Constant Contact- 14 readers -
  • The 5 Tips and Tools You Need to Boost Your Productivity

    … See that thing in front of you that your hands rest on for a good portion of the day? You know what I’m talking about. It’s called a keyboard. Because of the way most of us work today, it’s a good idea to figure out a few ways to use your keyboard and computer more efficiently. You can boost your productivity substantially and at the same time…

    Susan Solovic/ Constant Contact- 13 readers -
  • How to Make the Most of Halloween Spending

    … are on the rise. Businesses can either take advantage of the spookiest day of the year or miss out on massive amounts of spending dollars. And that’s the scariest thing of all. Use Constant Contact’s Halloween email templates to get the word out about your last-minute Halloween promotion. Within minutes, you can create and send an email to scare your…

    Constant Contactin How To's- 21 readers -
  • Which Presidential Candidate is Winning in the Inbox?

    … It’s election season. Which means political-fueled fighting over the dinner table, people taking selfies wearing “I voted” stickers, and candidates vying for the highest position in the nation. While each candidate uses a variety of marketing tactics — including television appearances, advertisements, and well-planned debates — email marketing…

    Constant Contactin EMail- 12 readers -
  • 7 Books Every Entrepreneur Needs on Their Bookshelf

    … When I started BJC Branding, I found myself out of a tech sales job with no idea what I was going to do next. My bank account was quickly approaching three digits, and I only had my MacBook and a rolodex of a few names/emails to get going. My first legitimate client in 2011 (after being stiffed for thousands of dollars by two horribly…

    Constant Contactin EMail- 17 readers -
  • 13 Tips and Tactics to Propel Your Small Business Growth

    … What does it mean to “grow your business”? Is it the same thing as increasing profits, the bottom line? Or does it mean increasing sales, the top line? It’s important to understand the relationship between these two approaches to business “growth” and how they fit into the evolution of your business. For example, if you’re approaching the day…

    Susan Solovic/ Constant Contact- 15 readers -
  • How to Create a Consistent Customer Experience Across Channels

    … Every customer interaction matters. And consistency throughout the customer experience builds brand awareness and trust with your target audience. “A truly effective customer experience is focused on opening up new paths of communication, as well as creating a friendly brand tone, and aligning actions with brand intentions,” writes Michelle…

    Constant Contact- 12 readers -
  • 5 Ways to Get More Hours in the Day

    … There’s one commodity that always seems to be in short supply, with no way to get more of it. I’m talking about time. I don’t think I’ve met a small business owner yet who didn’t say something like, “There just aren’t enough hours in the day!” As far as I can tell, there are only two ways to give you more productive hours each day. Slow…

    Susan Solovic/ Constant Contact- 14 readers -
  • 10 Commandments for Millennial Marketing

    … With 1.3 trillion dollars of annual buying power, millennials are now the driving force behind our economy. If you own your own business, successfully reaching and getting a response from this demographic is probably easier than you think. Check out the infographic below for the 10 commandments of millennial marketing, followed by even more…

    Constant Contactin Content- 16 readers -
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