Fresh Insights

    • How to Find and Define Your Niche Market

      “A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs I’ve always considered this to be a brilliant quote, but because it came from Jobs, I framed it in terms of the big, mass-market product categories where he was such an important force. But when I began to explore the niche market definition, I saw that the idea he was expressing relate ...

      Susan Solovic/ Constant Contactin How To's- 16 readers -
  • 10 Things You Need to Do Before Starting Your Own Business

    … Starting a small business is no small decision. But despite the countless sacrifices and challenges small business owners face, an overwhelming 84 percent of small business owners would do it all over again. If you’re thinking about taking the plunge and starting a business of your own, there are some key steps you need to take first. Below…

    Hal Shelton/ Constant Contactin EMail- 7 readers -
  • What is a Cash Mob and How to Make Yours a Success

    … Looking for a new way to encourage your community to shop small? Want to raise awareness about the importance of supporting local businesses? A cash mob is the perfect way to rally your community, create excitement, and drive sales. This year, we sponsored three successful cash mobs to entice holiday shoppers to shop small at: Portland…

    Miranda Paquet/ Constant Contactin EMail How To's- 9 readers -
  • 7 Excellent Branding Opportunities You Have Right Now

    … What do Wrigley Field and NASCAR vehicles and drivers have in common? They’re both examples of opportunity branding. The ballpark where the Chicago Cubs play got the name Wrigley Field way back in 1926 to honor the team’s owner, William Wrigley Jr. The fact that Wrigley also made the popular chewing gum elevated the ballpark to a powerful piece…

    Susan Solovic/ Constant Contact- 10 readers -
  • The 5 Tips and Tools You Need to Boost Your Productivity

    … See that thing in front of you that your hands rest on for a good portion of the day? You know what I’m talking about. It’s called a keyboard. Because of the way most of us work today, it’s a good idea to figure out a few ways to use your keyboard and computer more efficiently. You can boost your productivity substantially and at the same time…

    Susan Solovic/ Constant Contact- 9 readers -
  • How to Make the Most of Halloween Spending

    … While many businesses tend to forget about Halloween in the November and December shopping frenzy, their customers never do. In 2016, 8.4 billion dollars will be spent on Halloween — mostly on costumes, candy, decorations and greeting cards. With this spending sharply increased from 6.9 billion dollars last year, Halloween purchases…

    Constant Contactin How To's- 15 readers -
  • Which Presidential Candidate is Winning in the Inbox?

    … It’s election season. Which means political-fueled fighting over the dinner table, people taking selfies wearing “I voted” stickers, and candidates vying for the highest position in the nation. While each candidate uses a variety of marketing tactics — including television appearances, advertisements, and well-planned debates — email marketing…

    Constant Contactin EMail- 11 readers -
  • 7 Books Every Entrepreneur Needs on Their Bookshelf

    … When I started BJC Branding, I found myself out of a tech sales job with no idea what I was going to do next. My bank account was quickly approaching three digits, and I only had my MacBook and a rolodex of a few names/emails to get going. My first legitimate client in 2011 (after being stiffed for thousands of dollars by two horribly…

    Constant Contactin EMail- 13 readers -
  • 13 Tips and Tactics to Propel Your Small Business Growth

    … What does it mean to “grow your business”? Is it the same thing as increasing profits, the bottom line? Or does it mean increasing sales, the top line? It’s important to understand the relationship between these two approaches to business “growth” and how they fit into the evolution of your business. For example, if you’re approaching the day…

    Susan Solovic/ Constant Contact- 13 readers -
  • How to Create a Consistent Customer Experience Across Channels

    … Every customer interaction matters. And consistency throughout the customer experience builds brand awareness and trust with your target audience. “A truly effective customer experience is focused on opening up new paths of communication, as well as creating a friendly brand tone, and aligning actions with brand intentions,” writes Michelle…

    Constant Contact- 10 readers -
  • 5 Ways to Get More Hours in the Day

    … There’s one commodity that always seems to be in short supply, with no way to get more of it. I’m talking about time. I don’t think I’ve met a small business owner yet who didn’t say something like, “There just aren’t enough hours in the day!” As far as I can tell, there are only two ways to give you more productive hours each day. Slow…

    Susan Solovic/ Constant Contact- 11 readers -
  • 10 Commandments for Millennial Marketing

    … With 1.3 trillion dollars of annual buying power, millennials are now the driving force behind our economy. If you own your own business, successfully reaching and getting a response from this demographic is probably easier than you think. Check out the infographic below for the 10 commandments of millennial marketing, followed by even more…

    Constant Contactin Content- 14 readers -
  • Revealing the Mystery Behind Open-Ended Questions in Sales

    … To reveal why your open-ended questions in sales are more important than any of your spot-on answers, let me relate a conversation I recently had. A young couple was telling me about their new car buying experience. Her Nissan Cube had been totaled in an accident (fortunately no one was hurt) and she wanted a replacement that offered an interior…

    Susan Solovic/ Constant Contact- 10 readers -
  • 5 Boredom Busters to Boost Productivity in Your Small Business

    … Here’s an interesting paradox for you: Boredom may be the biggest cause of burnout. Consider the times in your life when it has been most difficult — on a regular basis — to pull yourself out of bed in the morning. It’s very likely that those were periods when you had boredom breathing down your neck — not when you were being challenged…

    Susan Solovic/ Constant Contact- 14 readers -
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