Fresh Insights

    • Women in Business Twitter Chat Roundup

      As part of National Women’s Small Business Month, Constant Contact was honored to participate in a Twitter chat on Thursday, Oct. 12, about important issues for women business owners — both established and those just starting out. The chat — which used the hashtag #womeninbiz — brought together a number of influential and successful women business owners, entrepreneurs, and br ...

      Constant Contactin Social- 10 readers -
  • Just Released: Constant Contact’s Official Shopify App

    … With ecommerce sales expected to increase 23.2 percent in 2017, it’s no secret that consumers are making more and more purchases online. Is your business driving the online sales you’d like? To turn your online store into a business-boosting channel, you need to do more than just set up your store. You need to market your online store…

    Miranda Paquet/ Constant Contactin EMail- 18 readers -
  • 5 Reasons Your Marketing Agency is Struggling to Measure Its Impact

    … clients, reach new clients, and stay on top of marketing trends. Sometimes measurement doesn’t get the attention it deserves. But if you’re not prioritizing measurement, you’re doing your agency and your clients a huge disservice. Here are some common reasons agencies struggle to measure their impact (and how to fix them): 1. You’re not making…

    Dave Charest/ Constant Contact- 16 readers -
  • How to Choose a Domain Name for Your Blog

    …. It’s time for the world to hear what you have to say. You’ve chosen a domain name…now what? Once you’ve chosen and registered your domain name, the real fun begins! You can now start publishing blog posts to help your audience and give your business a strong online presence. Want to hit the ground running when you hit publish? Here are seven blog post ideas that will engage your readers every time. The post How to Choose a Domain Name for Your Blog appeared first on Constant Contact Blogs. …

    Constant Contactin How To's- 14 readers -
  • 5 Questions to Ask a Marketing Agency Before You Hire It

    … Outsourcing your marketing can be a smart move for small businesses. Whether you want to find new customers, build a stronger brand, or engage existing customers, effective marketing campaigns require careful planning. If you’re looking to hire a marketing agency, you want to make sure you’re sizing the marketing professional up correctly so…

    Constant Contactin Paid Search EMail- 20 readers -
  • 6 Things You Should Know Before You Hire a Marketing Firm

    … If you think it’s time to hire a marketing firm and outsource marketing for your business, there are some things you need to make sure you know first. After all, these people are going to be in charge of bolstering and promoting your brand online, so it’s important that you make good decisions. In my past life, I grew a partner program…

    Constant Contactin Paid Search EMail- 19 readers -
  • How to Increase Your Conversion Rate in 4 Simple Steps

    … conversion rates at your business? With a little extra planning, your business can effectively attract new business, keep prospects engaged, and get them to convert. Follow these four steps and measure your success to see if you can increase client conversion and propel your business with more happy customers. Looking for more marketing tips? Sign…

    Constant Contactin How To's- 21 readers -
  • 5 Foolproof Ways to Generate Leads for Your Business

    … clicked more often. Learning your subscribers’ habits allows you to be more effective. 3. Discounts and coupons To drive leads with discounts and coupons, focus on “new customer coupons.” In a 2016 CouponBox survey, 75 percent of retailers polled said this was the best coupon/discount for increasing long-term revenue. Once you’ve created your deal…

    Constant Contactin Social EMail- 12 readers -
  • Is It Time for You to Upgrade Your Web Hosting?

    … When you’re first launching a business website, the sheer breadth of hosting options can seem overwhelming. In the beginning, it’s often safe to figure you can rely on one of the more basic plans to start and then upgrade when the time comes. Now, you may be wondering if it’s time to give your hosting plan an upgrade. As your business grows…

    Constant Contact- 12 readers -
  • The Biggest Pitfall of Being a Generalist Marketing Agency

    … if they fit in well with your expertise. Constant Contact Solution Provider, Vee Smith, explains “I lead with website and email marketing, because they’re my favorites and what I prefer to do, and that usually leads on to other projects.” Having a specialty doesn’t mean your business stops evolving Once you decide to pursue a certain specialty, keep…

    Dave Charest/ Constant Contactin EMail- 17 readers -
  • The 5 Top Reasons You Should Be Using Infographics

    … Did you know that infographic creation increases by one percent every day? That means small business owners and entrepreneurs just like you are creating awesome images that incorporate data, interesting facts, and their own brand to promote their products or services. If you’ve seen a great infographic recently, you might be wondering how you…

    Constant Contactin EMail- 20 readers -
  • What Really Inspires Owners to Start Their Business?

    … If you’re a small business owner, you’re motivated by something unique. A reason you get out of bed in the morning and put in the long hours. Something that drives you to roll up your sleeves and get the job done. Your why. As part of National Small Business Week, we want to know what drives you. Maybe you run a small business because it allows…

    Constant Contactin EMail- 15 readers -
  • Writing YOUR Success Story

    … Editor’s Note: The following is a guest post from Linda McMahon, Administrator of the Small Business Administration, in honor of Small Business Week 2017. Once upon a time…. It’s the classic opening to our favorite fairy tales. As children we dream of magic potions and knights in shining armor that will provide our happily ever after. How…

    Constant Contact- 25 readers -
  • 5 Ways to Celebrate National Small Business Week

    … Do you celebrate National Small Business Week at your business? If not, this year is a great time to start! As a tradition spanning over 50 years, National Small Business Week gives you the opportunity to celebrate small businesses and the contributions that they make to local communities and the national economy. This year, Small Business…

    Miranda Paquet/ Constant Contactin EMail- 21 readers -
Get the top posts daily into your mailbox!
More from around the web