Fresh Insights

    • Your Small Business Website Isn’t Complete Without These 5 Things

      At this point, it’s obvious that every small business needs a website. People make so many of their shopping decisions online, that having a web presence is a business requirement in 2017. But simply having a website isn’t enough — you need one that’s designed well enough to do its job. No matter what products or services your small business offers, your website must includ ...

      Constant Contact- 11 readers -
  • How to Find and Define Your Niche Market

    … make any sales. Tip: Avoid broad marketing messages; create engaging content by writing to one person. How to define your niche market I suggest that one of the best starting points if you want to build a business, product, or service around a niche market is to build on what you already know. Further, this can be ideal for budding small…

    Susan Solovic/ Constant Contactin How To's- 19 readers -
  • 10 Things You Need to Do Before Starting Your Own Business

    … this advice to determine how much cash your small business should have. 4. Understand your own strengths, skills, and time available Know when you need to engage an accountant, lawyer, insurance agent, marketing specialist, web page designer, or other professional. This will start your management process as a business owner. Constant Contact…

    Hal Shelton/ Constant Contactin EMail- 11 readers -
  • What is a Cash Mob and How to Make Yours a Success

    … Looking for a new way to encourage your community to shop small? Want to raise awareness about the importance of supporting local businesses? A cash mob is the perfect way to rally your community, create excitement, and drive sales. This year, we sponsored three successful cash mobs to entice holiday shoppers to shop small at: Portland…

    Miranda Paquet/ Constant Contactin EMail How To's- 13 readers -
  • 7 Excellent Branding Opportunities You Have Right Now

    … What do Wrigley Field and NASCAR vehicles and drivers have in common? They’re both examples of opportunity branding. The ballpark where the Chicago Cubs play got the name Wrigley Field way back in 1926 to honor the team’s owner, William Wrigley Jr. The fact that Wrigley also made the popular chewing gum elevated the ballpark to a powerful piece…

    Susan Solovic/ Constant Contact- 13 readers -
  • The 5 Tips and Tools You Need to Boost Your Productivity

    … would boost your small business productivity, or help you keep track of freelancers, check out this comparison article by Chad Brooks.) 5. Textexpander Not all of your writing is done in Gmail, and that’s where Textexpander comes to the rescue. If you have snippets or blocks of text that you input repeatedly, you can create shortcuts. Further…

    Susan Solovic/ Constant Contact- 12 readers -
  • How to Make the Most of Halloween Spending

    … While many businesses tend to forget about Halloween in the November and December shopping frenzy, their customers never do. In 2016, 8.4 billion dollars will be spent on Halloween — mostly on costumes, candy, decorations and greeting cards. With this spending sharply increased from 6.9 billion dollars last year, Halloween purchases…

    Constant Contactin How To's- 19 readers -
  • Which Presidential Candidate is Winning in the Inbox?

    … It’s election season. Which means political-fueled fighting over the dinner table, people taking selfies wearing “I voted” stickers, and candidates vying for the highest position in the nation. While each candidate uses a variety of marketing tactics — including television appearances, advertisements, and well-planned debates — email marketing…

    Constant Contactin EMail- 12 readers -
  • 7 Books Every Entrepreneur Needs on Their Bookshelf

    … When I started BJC Branding, I found myself out of a tech sales job with no idea what I was going to do next. My bank account was quickly approaching three digits, and I only had my MacBook and a rolodex of a few names/emails to get going. My first legitimate client in 2011 (after being stiffed for thousands of dollars by two horribly…

    Constant Contactin EMail- 15 readers -
  • 13 Tips and Tactics to Propel Your Small Business Growth

    … business. Near-term small business growth tips: Analyze the performance of your sales team. If they aren’t meeting your expectations, or they are showing signs of ambivalence, shake things up. Bring in new blood working on commission only. Write down everything you do and categorize these tasks. Find tasks that you can delegate to others…

    Susan Solovic/ Constant Contact- 15 readers -
  • How to Create a Consistent Customer Experience Across Channels

    … Every customer interaction matters. And consistency throughout the customer experience builds brand awareness and trust with your target audience. “A truly effective customer experience is focused on opening up new paths of communication, as well as creating a friendly brand tone, and aligning actions with brand intentions,” writes Michelle…

    Constant Contact- 11 readers -
  • 5 Ways to Get More Hours in the Day

    … There’s one commodity that always seems to be in short supply, with no way to get more of it. I’m talking about time. I don’t think I’ve met a small business owner yet who didn’t say something like, “There just aren’t enough hours in the day!” As far as I can tell, there are only two ways to give you more productive hours each day. Slow…

    Susan Solovic/ Constant Contact- 12 readers -
  • 10 Commandments for Millennial Marketing

    … important thing is to constantly monitor the online presence of millennials by reading articles, monitoring social media, and talking to them. If you’re simply willing to listen to millennials and adjust accordingly, your business will have no problem reaching this important demographic. Have any millennial tips we missed? Leave us a comment with your best advice! The post 10 Commandments for Millennial Marketing appeared first on Constant Contact Blogs. …

    Constant Contactin Content- 16 readers -
  • Revealing the Mystery Behind Open-Ended Questions in Sales

    … To reveal why your open-ended questions in sales are more important than any of your spot-on answers, let me relate a conversation I recently had. A young couple was telling me about their new car buying experience. Her Nissan Cube had been totaled in an accident (fortunately no one was hurt) and she wanted a replacement that offered an interior…

    Susan Solovic/ Constant Contact- 12 readers -
Get the top posts daily into your mailbox!
More from around the web