Freshdirect

FreshDirect is an online grocer that delivers to residences and offices in the New York City metropolitan area. It also offers next-day delivery to most of Manhattan and parts of Brooklyn, Queens, The Bronx, Staten Island, Nassau County, Westchester County, Fairfield County, Hoboken, New Jersey, Philadelphia and Jersey City, New Jersey. The company was founded by former food broker Joe Fedele and Jason Ackerman, a former investment banker who specialized in the grocery industry. FreshDirect custom-prepares groceries and meals for its customers, a manufacturing practice called Just In Time that reduces waste[citation needed] and improves quality and freshness.
Posts about Freshdirect
  • Connecting the Local-Mobile Economy, One Step at a Time

    … investment area in marketing and commerce. My buzzword string originated from my participation last week in the inaugural TAP Conference put on by Button, which also announced a marketplace for developers seeking an easy way to link mobile functions within apps. Button makes an SDK that gracefully deep-links between apps so that, for example, a Foursquare…

    Street Fightin Google Facebook Twitter- 14 readers -
  • WTF is the Internet of Things?

    …. Running out of milk? Your fridge will know and automatically send a note to FreshDirect to add milk to your next grocery delivery. Having a bad night, tossing and turning? Your smartwatch will know — LG is one of the brands that promises this vision — and will instruct the audio system in your home to play something soothing. Why is it in the news…

    Shareen Pathak/ Digidayin Twitter- 14 readers -
  • Doing digital on a budget: How 5 shops created great work on the cheap

    … this is, but we’re heading to Austin.’” Cast the couch DiMassimo Goldstein had a different challenge when helping to launch online supermarket service FreshDirect in Philadelphia this year. “The client did not put up a budget for anything like a normal shoot, and we had to create something that would serve as our key video asset in all of our digital…

    Digidayin How To's- 5 readers -
  • A Social Network That Stays Indoors

    … of the digital hyperlocal communication.” The problem is that a local grocer is now competing with FreshDirect for the same customers, and that local grocer is definitely the underdog in terms of his ability to reach those people. “That to me represents a fundamental challenge in hyperlocal, microlocal marketing,” Norman said. “How does an individual…

    Rebecca Borison/ Street Fightin Social- 8 readers -
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