FreshDirect is an online grocer that delivers to residences and offices in the New York City metropolitan area. It also offers next-day delivery to most of Manhattan and parts of Brooklyn, Queens, The Bronx, Staten Island, Nassau County, Westchester County, Fairfield County, Hoboken, New Jersey, Philadelphia and Jersey City, New Jersey. The company was founded by former food broker Joe Fedele and Jason Ackerman, a former investment banker who specialized in the grocery industry. FreshDirect custom-prepares groceries and meals for its customers, a manufacturing practice called Just In Time that reduces waste[citation needed] and improves quality and freshness.
Posts about Freshdirect
  • Connecting the Local-Mobile Economy, One Step at a Time

    … I’m as guilty as the next person of stringing together buzz phrases for maximum market hype. But when necessary, I also can play the crotchety old professor who tries to weigh cool new technologies against market realities. So here’s the string: hyperlocal, mobile, on-demand contextual commerce enabled by buy buttons within mobile apps…

    Street Fightin Google Facebook Twitter- 13 readers -
  • Doing digital on a budget: How 5 shops created great work on the cheap

    In digital, you either adapt or you die. Metabolisms are faster, the need for flexibility is unparalleled and great things have to be accomplished on increasingly shrinking client budgets. What’s an agency to do? “Design to a cost,” said Mark DiMassimo, CEO of DiMassimo Goldstein. “Creativity is not coming in with a $10 million idea that we can’t produce.

    Digiday- 2 readers -
  • A Social Network That Stays Indoors

    … of the digital hyperlocal communication.” The problem is that a local grocer is now competing with FreshDirect for the same customers, and that local grocer is definitely the underdog in terms of his ability to reach those people. “That to me represents a fundamental challenge in hyperlocal, microlocal marketing,” Norman said. “How does an individual…

    Rebecca Borison/ Street Fightin Social- 6 readers -
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