FreshDirect is an online grocer that delivers to residences and offices in the New York City metropolitan area. It also offers next-day delivery to most of Manhattan and parts of Brooklyn, Queens, The Bronx, Staten Island, Nassau County, Westchester County, Fairfield County, Hoboken, New Jersey, Philadelphia and Jersey City, New Jersey. The company was founded by former food broker Joe Fedele and Jason Ackerman, a former investment banker who specialized in the grocery industry. FreshDirect custom-prepares groceries and meals for its customers, a manufacturing practice called Just In Time that reduces waste[citation needed] and improves quality and freshness.
Posts about Freshdirect
  • Connecting the Local-Mobile Economy, One Step at a Time

    … 2015 report, including local merchants’ marketing adoption, as illustrated below. Granted, the survey respondents were very small businesses, and they are aggressively using digital marketing like search and social media. But just getting mobile on their radar screen will take some doing, even as would-be suppliers rate it as their biggest…

    Street Fightin Google Facebook Twitter- 15 readers -
  • Design, Deals, Location and More: 5 Examples of Effective Email Personalization

    …. The business also ensures higher click-through rates by optimizing the emails for different devices and positioning a “click-to-call” button accordingly on mobile screens. 4. Content With real-time personalization, businesses can create content for specific variables like the local weather. That’s exactly what AutoTrader UK did. By sending newsletters…

    Movable Ink Blogin EMail- 21 readers -
  • WTF is the Internet of Things?

    …. Running out of milk? Your fridge will know and automatically send a note to FreshDirect to add milk to your next grocery delivery. Having a bad night, tossing and turning? Your smartwatch will know — LG is one of the brands that promises this vision — and will instruct the audio system in your home to play something soothing. Why is it in the news…

    Shareen Pathak/ Digidayin Twitter- 14 readers -
  • Doing digital on a budget: How 5 shops created great work on the cheap

    … this is, but we’re heading to Austin.’” Cast the couch DiMassimo Goldstein had a different challenge when helping to launch online supermarket service FreshDirect in Philadelphia this year. “The client did not put up a budget for anything like a normal shoot, and we had to create something that would serve as our key video asset in all of our digital…

    Digidayin How To's- 5 readers -
  • A Social Network That Stays Indoors

    … online, more convenient, and more efficient. Alex Norman came up with the idea for MyCoop when he was on the board of his co-op apartment in Chelsea, Manhattan. “I soon realized that it wasn’t really the fact that we were just difficult people, but it was about the inability to communicate effectively and have a channel of communication…

    Rebecca Borison/ Street Fightin Social- 9 readers -
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