Freytag'S Pyramid

  • 5 Ways to Use Storytelling in Your Social Media Marketing

    … social media viewers engaged in your story. Image: Shutterstock. In 2014 Jaguar launched a high-suspense campaign with David Beckham in China, targeting local social networks WeChat and Weibo. Before revealing Beckham as the brand ambassador, the campaign asked consumers to guess Mr. Jaguar’s identity. Jaguar released street interviews and videos…

    Social Media Examinerin Social- 27 readers -
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