Freytag'S Pyramid

  • 5 Ways to Use Storytelling in Your Social Media Marketing

    … away from product-oriented branding to a more lifestyle or customer value-oriented branding. This is a natural fit for social media where businesses need to define a niche target group (the first believers), develop a brand communication strategy (giving consumers a simple and clear reason to believe) and create online and offline spaces for brand…

    Social Media Examinerin Social- 33 readers -
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