Friday Talk

  • Speakers Corner: How I hacked online dating

    … Join an elite group of marketers receiving the best content in their mailbox Email Address* Your first name Your last name Twitter handle (we'll follow you!) Signup Form Location What is your main topic of expertise? Choose SEO Social Media Content Marketing Conversion Optimisation PR Events E-mail marketing Branding UX Video Help us…

    Bas Van Den Beld/ State of Digitalin How To's- 11 readers -
  • Friday Talk: Is There a Buy Button Inside the Brain?

    … Wouldn’t we all like to look inside our customers’ brains? And while we are there, wouldn’t it be great if we could switch a button so people would buy from us? Well, maybe that is possible. Because there might just be a ‘buy button’ inside the brain. Patrick Renvoise is co-author of “Neuromarketing: Understanding the buy button inside your…

    Bas Van Den Beld/ State of Digital- 14 readers -
  • Friday Talk: How Airbnb designs for Trust – Joe Gebbia

    … Trust is one of the biggest things in marketing. Built the right trust and people will buy. But how to get that? By understanding who you are talking to. Something Airbnb understands really well. Joe Gebbia, co-founder of Airbnb, explains how AirBnB looks at trust. A really inspiring and thought-provoking talk. Post from Bas van den Beld …

    Bas Van Den Beld/ State of Digitalin How To's- 5 readers -
  • Friday Talk: Start with Why – Simon Sinek

    … 15 April 2016 BY Bas Admin Estimated reading time: 0 minutes, 19 seconds Sometimes you need to take a few steps back to see the bigger picture. And sometimes it’s good to go back in time to find that one golden nugget. This talk of Simon Sinek is one of those golden nuggets. It’s an ‘oldie’, from 2009, but one every marketer must see…

    State of Digital- 7 readers -
  • Friday Talk: What Happens when you Reply to spam E-mail?

    … Estimated reading time: 0 minutes, 19 seconds This week in our Friday talk we are listening to James Veitch talking about a topic we all know a bit too well: spam e-mail. And we have all thought it. What if I respond… what could happen. In his TED Talk, James Veitch tells us exactly what could happen, because he tried. Be surprised…

    Bas Van Den Beld/ State of Digital- 11 readers -
  • Friday Talk: House of Cards’ Kevin Spacey on Content Marketing

    Estimated reading time: 0 minutes, 22 seconds This week in our Friday Talk we have a very special one. This weekend features the 4th season of House of Cards on Netflix. While waiting for the show to appear in your Netflix playlist, you might want to listen to the lead actor of the show, Kevin Spacey. Spacey spoke at Content Marketing World. His keynote ...

    Bas Van Den Beld/ State of Digital- 14 readers -
  • Friday Talk: “Hug Your Haters” by Jay Baer

    … Estimated reading time: 0 minutes, 44 seconds A few years ago we were sharing great presentations from the field in our Friday Talk. Every week you would see a new presentation about digital marketing. Starting today, we are bringing this back! We feel presentations can be a great way of learning, so we’ll find the important ones for you…

    Bas Van Den Beld/ State of Digitalin Social- 16 readers -