Fryfutbol

  • Facebook: More than 1B Daily Video Views

    … tend to watch short videos, they will watch long videos as long as the longer videos are telling good stories. As part of McDonald’s’ global World Cup campaign, for instance, the Creative Shop at Facebook (alongside OMD, ARC Sponsorship and Framestore) re-created the most spectacular moments of the day with a real-time video campaign starring…

    David Cohen/ AllFacebookin Social YouTube- 19 readers -
  • 2Q EARNINGS: World Cup Ads Score on Facebook

    … worked with agencies OMD, Framestore and ARC Sponsorship, as well as Facebook's creative shop, to produce 30 videos that used French fries as players. FryFutbol recreated the most spectacular World Cup moments and ran them as videos the very next day with the French fries acting as the players. This campaign reached 125 million people in 158…

    David Cohen/ AllFacebookin Social- 6 readers -