• Facebook: More than 1B Daily Video Views

    … McDonald’s’ iconic French fries as fans, coaches and players in a stadium created from McDonald’s packaging. The FryFutbol campaign resulted in well over 400 million impressions and reached over 125 million unique people (80 percent of whom were on mobile) across 158 countries. Design for sound off and add value for sound on: With people watching more…

    David Cohen/ AllFacebookin Social YouTube- 24 readers -
  • 2Q EARNINGS: World Cup Ads Score on Facebook

    … worked with agencies OMD, Framestore and ARC Sponsorship, as well as Facebook's creative shop, to produce 30 videos that used French fries as players. FryFutbol recreated the most spectacular World Cup moments and ran them as videos the very next day with the French fries acting as the players. This campaign reached 125 million people in 158…

    David Cohen/ AllFacebookin Social- 7 readers -