Ft.Com

The Financial Times (FT) is a British English-language international daily newspaper with a special emphasis on business and economic news internationally. The paper, published by Pearson PLC in London, was founded in 1888 by James Sheridan and Horatio Bottomley, and merged with its closest rival, the Financial News (which had been founded in 1884) in 1945.The FT has an average daily readership of 2.2 million people worldwide (PwC audited figures, November 2011). FT.com has 4.5 million registered users and over 285,000 digital subscribers, as well as 600,000 paying users. FT Chinese has more than 1.7 million registered users.
Posts about Ft.Com
  • What’s the difference between paid, owned and earned media?

    … beginner’s guides to any new terms or phrases I find particularly baffling, or that I might suspect other people may find baffling too. The following related articles should help clear up a few things: Customer retention Customer Lifetime Value (CLV) Single customer view (SCV) Customer Relationship Management (CRM) Social CRM Our Festival of Marketing event in November is a two day celebration of the modern marketing industry, featuring speakers from brands including LEGO, Tesco, Barclays, FT.com and more. …

  • Six wonderful examples of marketing creative for your entertainment

    … In November Econsultancy is hosting the Festival of Marketing, a two-day celebration of the modern marketing industry, featuring speakers from brands including LEGO, Tesco, Barclays, FT.com and more. One of the themes of the event is Brand & Creative, so to give some inspiration on this topic I’ve collated some of the most eye-catching…

    David Moth/ Econsultancy- 3 readers -
  • How Cancer Research benefits from agile working practices

    … of digital services James Gadsby Peet, who will also be speaking at Econsultancy's Festival of Marketing in November. The two-day conference is a celebration of the modern marketing industry, featuring speakers from brands including LEGO, Tesco, Barclays, FT.com and more. Please describe your role at Cancer Research? I am the digital services manager…

    David Moth/ Econsultancyin How To's- 5 readers -
  • How Jack Daniel's uses storytelling to personalise the brand

    …. (As an aside, When I was researching this article I looked at around 15 different booze sites, and only one – the controversial vodka brand Neft – positioned itself as modern and cutting-edge). Jack is very good at this. Videos focus on members of staff who have worked at the company’s Lynchburg brewery for years. There are interviews…

    Matt Owen/ Econsultancyin Google How To's- 2 readers -
  • Q&A: Andy Budd on the current state of UX design

    … technology to the background, than wearing it on my face. As such, I'm probably more excited about connected homes, ambient devices and the Internet of Things, all of which have been gestating for 20 plus years, but which are finally coming to the fore thanks to services like Kickstarter. For more UX insight, Andy Budd will be speaking at our…

    Christopher Ratcliff/ Econsultancyin Twitter -
  • What is the single customer view and why do you need it?

    … in the right direction… A single customer view can be achieved through a good customer relationship management (CRM) system. Here’s a guide to what CRM is and why you need it and then the next stage is covered here: Social CRM. Next week: 'holistic'! Not really. Improve your skills further by attending our Festival of Marketing event in November, a two day celebration of the modern marketing industry, featuring speakers from brands including LEGO, Tesco, Barclays, FT.com and more. …

    Christopher Ratcliff/ Econsultancyin Social Google Twitter- 3 readers -
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