• ICANN punts o.com auction to US watchdogs

      Verisign’s proposed auction of the domain o.com might have a negative effect on competition and is to be referred to US regulators. That’s according to ICANN’s response to the .com registry’s request to release the domain, which is among the 23 single-letter domains currently reserved under the terms of its contract.

      Kevin Murphy/ DomainIncite- 8 readers -
  • How to Stay on the Right Side of the FTC When Publishing a Sponsored Video

    … brand has shifted traditional marketing and advertising budgets to influencer partnerships and discussed their stance on transparency and best practices. But, then Ellie Altshuler, an attorney at Nixon Peabody, spoke. Altshuler, who specializes in influencer contracts, is the lead council for Digital Brand Architects. She discussed game-changing…

    Greg Jarboe/ ReelSEOin How To's- 11 readers -
  • FTC Social Media Disclosures to Protect your Brand

    … the following links: FTC’s “Dot Com Disclosures” Guidelines: http://www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf FTC’s Endorsement Guidelines: http://business.ftc.gov/advertising-and-marketing/endorsements The FTC’s Endorsement Guides: What People Are Asking: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking The post FTC Social Media Disclosures to Protect your Brand appeared first on Acceleration Partners. …

    Acceleration Partners- 15 readers -
  • New Compliance Council Whitepaper on Influencer Disclosure

    … Learn the basic disclosure requirements in influencer marketing in this whitepaper produced by the PMA Compliance Council. Free download. The post New Compliance Council Whitepaper on Influencer Disclosure appeared first on The PMA…

    The PMA- 12 readers -
  • 5 Ways to Ensure your Marketing Partners Comply with FTC Disclosures

    … When it comes to affiliate marketing, influencer marketing, and online content that’s promoting a brands products or services, the term “FTC disclosures” is something brands should pay close attention to. The Federal Trade Commission (FTC) has pretty clear cut guidelines that require anyone to disclose if they have been paid to advertise…

    Acceleration Partnersin Affiliate- 15 readers -
  • The History of Email and Email Design

    … 44 years ago, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet), and invented email. It was a pretty big deal because up until that point, messages could only be sent and read on the same computer. This allowed a user and a destination separated by the & symbol. When he showed…

    Douglas Karr/ Marketing Technology Blogin EMail- 25 readers -
  • FTC Legend Jessica Rich Joins Consumer Reports

    … PACEDm.com Jessica Rich, who was forced out by the Trump administration after 25 years of working at the FTC, and was most recently the director of the Federal Trade Commission’s (FTC) Bureau of Consumer Protection, has joined Consumer Reports as Vice President of Consumer Policy and Mobilization. Rich is widely recognized as one of the most…

    Pace Lattin/ Performance Marketing Insider- 14 readers -
  • FTC Going Hard After Influence Marketers

    …, according to the FTC. Unfortunately, many of these marketers are failing to take the necessary steps to properly let people know that they are being paid. As part of their ongoing effort to crack down on these ‘unethical’ marketing practices, the FTC has sent out letters to more than 90 influence marketers as a warning that they need to be disclosing…

    Michael Levanduski/ Performance Marketing Insider- 21 readers -
  • FTC Update on Instagram Disclosure Plus Free Whitepaper

    … FTC Update on Instagram Disclosure Plus Free Whitepaper by Tricia Meyer | Apr 19, 2017 | FTC | Today the FTC announced that it issued over 90 letters to influencers and marketers regarding proper relationship disclosure in Instagram posts. Although it did not release names, it did provide to the public a sample letter that gives some insight…

    The PMAin Social- 11 readers -
  • Fake FTC Tech Support Shut Down by Real FTC

    … The Federal Trade Commission has gotten an injunction against a Florida man who claimed to be offering tech support services on behalf of the agency. “Since at least July 2016, Defendant Croft, who purports to run a technical support company called PC Guru Tech Support or PC Guru, has been deceptively marketing, advertising, promoting…

    Pace Lattin/ Performance Marketing Insider- 17 readers -
  • FTC 2016 Annual Highlights

    … helps members of the military community navigate personal financial decisions in light of the unique challenges they face, such as frequent relocations and deployment. Contact an advertising compliance lawyer if you would like to discuss FTC regulatory policy, or the design and implementation of compliant advertising campaigns. HINCH NEWMAN LLP…

    Richard B. Newman/ Performance Marketing Insider- 19 readers -
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