Ftc Disclosure

    • What is Native Advertising?

      As defined by the FTC, native advertising is deceptive if there is a material misrepresentation or even if there’s an omission of information that is likely to mislead the consumer acting reasonably in the circumstances. That’s a subjective statement, and I’m not sure I want to defend myself against the powers of the government.

      Douglas Karr/ Marketing Technology Blog- 28 readers -
    • FTC Alleges Both Merchant and Affiliate Liable for Affiliate Actions

      FTC Alleges Both Merchant and Affiliate Liable for Affiliate Actions by Tricia Meyer | Mar 9, 2017 | FTC | The FTC filed a complaint against a merchant (Credit Bureau Center), a network (Revable Network, LLC), and an affiliate marketer (Andrew Lloyd). The FTC alleged unfair or deceptive acts, negative opinion marketing, and violation of certain advertising disclosure regul ...

      The PMAin Affiliate- 17 readers -
  • FTC Compliance Update

    The Coupons and Deals Council recently tackled the issue of FTC Compliance and what we have learned since the original .Com Disclosures. The following includes updated sources and information geared toward the affiliate marketing industry. Why is Compliance Important? Compliance affects everyone in the affiliate marketing channel and protects both affiliates and merchants.

    The PMA- 12 readers -
  • Affiliates Sued By Merchants for False Advertising

    … that merchants may have a case against affiliates who promote their competitors under specific instance, even (or in spite of) when the affiliates use proper FTC disclosures. Neither case has reached a final disposition, but it is important for affiliate marketers to understand the underlying issues in the cases and how they relate to their own potential…

    The PMAin Affiliate- 14 readers -
  • Affiliates Sued By Merchants for False Advertising

    … that merchants may have a case against affiliates who promote their competitors under specific instance, even (or in spite of) when the affiliates use proper FTC disclosures. Neither case has reached a final disposition, but it is important for affiliate marketers to understand the underlying issues in the cases and how they relate to their own potential…

    The PMAin Affiliate- 11 readers -
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