Ftc Disclosure

  • Know Your Fair Use, Disclosure and IP

    …. I did remind the company that the disclosure policy site was not approved by the Federal Trade Commission (US) so, while disclosure is required, having a policy isn’t necessarily required or helpful. We look forward to the FTC further clarifying how people disclose tweets, status updates and blog posts in the future. One company at the forefront…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • FTC Update on Instagram Disclosure Plus Free Whitepaper

    … FTC Update on Instagram Disclosure Plus Free Whitepaper by Tricia Meyer | Apr 19, 2017 | FTC | Today the FTC announced that it issued over 90 letters to influencers and marketers regarding proper relationship disclosure in Instagram posts. Although it did not release names, it did provide to the public a sample letter that gives some insight…

    The PMAin Social- 11 readers -
  • FTC Alleges Both Merchant and Affiliate Liable for Affiliate Actions

    … FTC Alleges Both Merchant and Affiliate Liable for Affiliate Actions by Tricia Meyer | Mar 9, 2017 | FTC | The FTC filed a complaint against a merchant (Credit Bureau Center), a network (Revable Network, LLC), and an affiliate marketer (Andrew Lloyd). The FTC alleged unfair or deceptive acts, negative opinion marketing, and violation…

    The PMAin Affiliate- 18 readers -
  • What is Native Advertising?

    … As defined by the FTC, native advertising is deceptive if there is a material misrepresentation or even if there’s an omission of information that is likely to mislead the consumer acting reasonably in the circumstances. That’s a subjective statement, and I’m not sure I want to defend myself against the powers of the government. What is Native…

    Douglas Karr/ Marketing Technology Blog- 54 readers -
  • FTC Compliance Update

    … The Coupons and Deals Council recently tackled the issue of FTC Compliance and what we have learned since the original .Com Disclosures. The following includes updated sources and information geared toward the affiliate marketing industry. Why is Compliance Important? Compliance affects everyone in the affiliate marketing channel and protects…

    The PMAin Affiliate- 14 readers -
  • Affiliates Sued By Merchants for False Advertising

    … that merchants may have a case against affiliates who promote their competitors under specific instance, even (or in spite of) when the affiliates use proper FTC disclosures. Neither case has reached a final disposition, but it is important for affiliate marketers to understand the underlying issues in the cases and how they relate to their own potential…

    The PMAin Affiliate- 14 readers -
  • Affiliates Sued By Merchants for False Advertising

    … Two cases were recently heard by the United States District Court for the Southern District of New York. Both were filed by merchants against affiliates who promoted competing merchants. Both allege violations of New York state law as well as the federal Lanham Act. Although the fact patterns were very different, both cases signify…

    The PMAin Affiliate- 12 readers -
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