Ftc Disclosure

    • FTC Compliance Update

      The Coupons and Deals Council recently tackled the issue of FTC Compliance and what we have learned since the original .Com Disclosures. The following includes updated sources and information geared toward the affiliate marketing industry. Why is Compliance Important? Compliance affects everyone in the affiliate marketing channel and protects both affiliates and merchants.

      The PMA- 12 readers -
  • Affiliates Sued By Merchants for False Advertising

    … that merchants may have a case against affiliates who promote their competitors under specific instance, even (or in spite of) when the affiliates use proper FTC disclosures. Neither case has reached a final disposition, but it is important for affiliate marketers to understand the underlying issues in the cases and how they relate to their own potential…

    The PMAin Affiliate- 14 readers -
  • Affiliates Sued By Merchants for False Advertising

    … that merchants may have a case against affiliates who promote their competitors under specific instance, even (or in spite of) when the affiliates use proper FTC disclosures. Neither case has reached a final disposition, but it is important for affiliate marketers to understand the underlying issues in the cases and how they relate to their own potential…

    The PMAin Affiliate- 10 readers -