Ftc Disclosure

    • Affiliates Sued By Merchants for False Advertising

      Two cases were recently heard by the United States District Court for the Southern District of New York. Both were filed by merchants against affiliates who promoted competing merchants. Both allege violations of New York state law as well as the federal Lanham Act. Although the fact patterns were very different, both cases signify that merchants may have a case against affil ...

      The PMAin Affiliate- 9 readers -
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