Ftc Guidelines

  • When is the FTC Going to Cash In on Celebrity Endorsements?

    … important to note that a general TOS doesn’t cover FTC guidelines, though! I feel as though I’m one of the few, though. Unambiguous and Unhidden Disclosure Those two words are key to FTC guidelines. However, I listen to podcasts, watch live videos, and read social updates daily from leaders in the marketing industry where they don’t even disclose…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • Understanding FTC guidelines for influencer marketing

    … The FTC is cracking down on brands that aren’t following the rules and regulations for influencer marketing. Where they are and aren’t enforcing these rules, though, has left many confused. To help with your influencer marketing planning, we’ve outlined what you need to do in order to keep your brand compliant with the FTC Guidelines. Include…

    Search Engine Watch- 35 readers -
  • Twitter Launches Conversational Ads: This Week in Social Media

    …] other publisher products or alternative ad servers” over the coming months. Our Take on Top News This Week In this blab from January 8, 2016, Michael Stelzner and guests discuss the top news in social media. Topics include speculation over an increased character limit on Twitter (2:03), Facebook testing secondary categories in the mobile news feed…

    Social Media Examinerin Social- 31 readers -
  • The FTC (Finally) Cracks Down on Native Advertising

    … Last week the Federal Trade Commission (FTC) released an enforcement policy that outlines which forms of native advertising it deems acceptable and which it deems deceptive. This new policy means many leading native ad platforms and publishers will need to modify their current widget labels and disclosures. A Second Chance at First Impressions…

    Relevance- 38 readers -
  • Are Inconsistent FTC Guidelines Unfair To Affiliate Marketers?

    … statement at the top of a blog post from anyone participating in affiliate marketing — which the Federal Trade Commission now requires. Breakdown of FTC Guidelines After updating its online advertising guidelines in 2013, the FTC has started cracking down on disclosure guidelines for affiliates. The problem isn’t that the FTC is enforcing its…

    Robert Glazer/ Relevancein Affiliate Content- 24 readers -
Get the top posts daily into your mailbox!