Ftc Guidelines

  • Understanding FTC guidelines for influencer marketing

    … to be noticed, read, and understood; For audio disclosures, read at a cadence that is easy for consumers to follow and in words consumers will understand. Make the posts honest Brands cannot make false claims about their products in any kind of advertising. This rule applies to influencer content, as well. If the tea can’t really help you detox…

    Search Engine Watch- 39 readers -
  • Twitter Launches Conversational Ads: This Week in Social Media

    … Issues Enforcement Statement and Business Guide for Native Advertising: The FTC “issued an enforcement policy statement explaining how established consumer protection principles apply to different advertising formats, including ‘native’ ads that look like surrounding non-advertising content.” The FTC also released guidelines on native advertising…

    Social Media Examinerin Social- 34 readers -
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