Ftc Guidelines

  • Understanding FTC guidelines for influencer marketing

    … The FTC is cracking down on brands that aren’t following the rules and regulations for influencer marketing. Where they are and aren’t enforcing these rules, though, has left many confused. To help with your influencer marketing planning, we’ve outlined what you need to do in order to keep your brand compliant with the FTC Guidelines. Include…

    Search Engine Watch- 13 readers -
  • Twitter Launches Conversational Ads: This Week in Social Media

    … a brand’s campaign message.” Twitter’s new conversational ads are “a powerful way for advertisers to extend their presence across Twitter.” YouTube Announces HDR Video Support: YouTube announced it will “support the latest innovation in video – HDR or high dynamic range.” Facebook Messenger Passes 800 Million Active Users per Month: Facebook…

    Social Media Examinerin Social- 20 readers -
  • The FTC (Finally) Cracks Down on Native Advertising

    …, using terms such as “Sponsored by” or “Promoted Content”, which now the FTC officially deems potentially confusing to consumers. These companies may be concerned by these “now official” regulations, but other companies have flourished under the transparent disclosures and have been consistently advocating for labeling on native widgets as well…

    Relevance- 17 readers -
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