Ftc Guidelines

  • Understanding FTC guidelines for influencer marketing

    … The FTC is cracking down on brands that aren’t following the rules and regulations for influencer marketing. Where they are and aren’t enforcing these rules, though, has left many confused. To help with your influencer marketing planning, we’ve outlined what you need to do in order to keep your brand compliant with the FTC Guidelines. Include…

    Search Engine Watch- 17 readers -
  • Twitter Launches Conversational Ads: This Week in Social Media

    … a brand’s campaign message.” Twitter’s new conversational ads are “a powerful way for advertisers to extend their presence across Twitter.” YouTube Announces HDR Video Support: YouTube announced it will “support the latest innovation in video – HDR or high dynamic range.” Facebook Messenger Passes 800 Million Active Users per Month: Facebook…

    Social Media Examinerin Social- 25 readers -
  • The FTC (Finally) Cracks Down on Native Advertising

    … Last week the Federal Trade Commission (FTC) released an enforcement policy that outlines which forms of native advertising it deems acceptable and which it deems deceptive. This new policy means many leading native ad platforms and publishers will need to modify their current widget labels and disclosures. A Second Chance at First Impressions…

    Relevance- 21 readers -
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