Ftc Guidelines

  • Understanding FTC guidelines for influencer marketing

    … The FTC is cracking down on brands that aren’t following the rules and regulations for influencer marketing. Where they are and aren’t enforcing these rules, though, has left many confused. To help with your influencer marketing planning, we’ve outlined what you need to do in order to keep your brand compliant with the FTC Guidelines. Include…

    Search Engine Watch- 16 readers -
  • Twitter Launches Conversational Ads: This Week in Social Media

    … and content sharing from other platforms into one place. It also suggests nearby businesses or restaurants you might like to try based on what you type. . More News to Note Snapchat Closes Lens Store: Snapchat closed its Lens Store and plans to “focus on advertising, including sponsored lenses branded with movies or products.” Users will still be “able…

    Social Media Examinerin Social- 22 readers -
  • The FTC (Finally) Cracks Down on Native Advertising

    …, using terms such as “Sponsored by” or “Promoted Content”, which now the FTC officially deems potentially confusing to consumers. These companies may be concerned by these “now official” regulations, but other companies have flourished under the transparent disclosures and have been consistently advocating for labeling on native widgets as well…

    Relevance- 18 readers -
  • Are Inconsistent FTC Guidelines Unfair To Affiliate Marketers?

    … statement at the top of a blog post from anyone participating in affiliate marketing — which the Federal Trade Commission now requires. Breakdown of FTC Guidelines After updating its online advertising guidelines in 2013, the FTC has started cracking down on disclosure guidelines for affiliates. The problem isn’t that the FTC is enforcing its…

    Robert Glazer/ Relevancein Affiliate Content- 12 readers -
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