Ftc Guidelines

  • Twitter Launches Conversational Ads: This Week in Social Media

    … and content sharing from other platforms into one place. It also suggests nearby businesses or restaurants you might like to try based on what you type. . More News to Note Snapchat Closes Lens Store: Snapchat closed its Lens Store and plans to “focus on advertising, including sponsored lenses branded with movies or products.” Users will still be “able…

    Social Media Examinerin Social- 19 readers -
  • The FTC (Finally) Cracks Down on Native Advertising

    … Last week the Federal Trade Commission (FTC) released an enforcement policy that outlines which forms of native advertising it deems acceptable and which it deems deceptive. This new policy means many leading native ad platforms and publishers will need to modify their current widget labels and disclosures. A Second Chance at First Impressions…

    Relevance- 16 readers -
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