Ftc Guidelines

  • Understanding FTC guidelines for influencer marketing

    … The FTC is cracking down on brands that aren’t following the rules and regulations for influencer marketing. Where they are and aren’t enforcing these rules, though, has left many confused. To help with your influencer marketing planning, we’ve outlined what you need to do in order to keep your brand compliant with the FTC Guidelines. Include…

    Search Engine Watch- 16 readers -
  • Twitter Launches Conversational Ads: This Week in Social Media

    … Issues Enforcement Statement and Business Guide for Native Advertising: The FTC “issued an enforcement policy statement explaining how established consumer protection principles apply to different advertising formats, including ‘native’ ads that look like surrounding non-advertising content.” The FTC also released guidelines on native advertising…

    Social Media Examinerin Social- 21 readers -
  • The FTC (Finally) Cracks Down on Native Advertising

    … Last week the Federal Trade Commission (FTC) released an enforcement policy that outlines which forms of native advertising it deems acceptable and which it deems deceptive. This new policy means many leading native ad platforms and publishers will need to modify their current widget labels and disclosures. A Second Chance at First Impressions…

    Relevance- 18 readers -
  • Are Inconsistent FTC Guidelines Unfair To Affiliate Marketers?

    … statement at the top of a blog post from anyone participating in affiliate marketing — which the Federal Trade Commission now requires. Breakdown of FTC Guidelines After updating its online advertising guidelines in 2013, the FTC has started cracking down on disclosure guidelines for affiliates. The problem isn’t that the FTC is enforcing its…

    Robert Glazer/ Relevancein Affiliate Content- 12 readers -
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