Function Friday

  • 17 Real-World Examles Of Concatenating Marketing Data In Excel

    … Hey! Welcome to another edition of #FunctionFriday! One of Excel’s Swiss army knives for marketers is the ability to concatenate things and stuff. Oh, and if you’re new to marketing geek speak, concatenate just means to stitch together. We just make words multi-syllabic so we can charge more for our services. Two Approaches Excel gives…

    Annie Cushing/ Annielytics- 1 readers -
  • Easiest Way To Calculate Percent Delta in Excel

    … When To Use It A bedrock of marketing is the calculation of percent change. (Real analysts call it percent delta … just so you know.) We use these to show month-over-month (MoM) and year-over-year (YoY) changes in data, and they should be in every reporting dashboard you build. Without exception. What is amazing to me […] The post Easiest Way…

    Annie Cushing/ Annielytics- 3 readers -
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