• 7 Strategies for Using Mobile to Drive In-Store Sales

    … with the dress a customer bought last month.” (Puneet Mehta, MobileROI) 4. Look for patterns of past consumer behavior. “Retailers can deliver ads to specific audiences built by using locations that the targeted devices have visited in the past. A device’s location history provides a great deal of insight into consumer’s lifestyle and interests, giving…

    Stephanie Miles/ Street Fightin Mobile- 11 readers -
  • 7 Strategies for Better Text Message Marketing

    … customers tend not use this channel to promote existing campaigns.” (Dan Slavin, CodeBroker) 3. Use SMS to augment multi-channel campaigns. “Brands today are using multi-channel messaging strategies for their marketing campaigns, taking advantage of all the ways consumers look for and process information. The personal nature and accessibility…

    Stephanie Miles/ Street Fight- 8 readers -
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