Funmobility

  • 7 Strategies for Using Mobile to Drive In-Store Sales

    … of special offers or rewards delivered directly to mobile devices. Very clean and accurate data is required to avoid waste and drive better conversion rates, [so retailers should] beware of geo-fencing and street address-based approaches.” (Ed Haslam, PlaceIQ) 2. Advertise on premium mobile apps. “Mobile advertising is very cost-effective, and it can…

    Stephanie Miles/ Street Fightin Mobile- 10 readers -
  • 7 Strategies for Better Text Message Marketing

    … mobile opt-in SMS loyalty lists that work both nationally and on a store-location basis. Twenty percent of customers drive 80% of sales, and that 20% will likely opt-in to receive mobile offers. Even relatively small lists can drive significant sales, because they keep the store top-of-mind with their best customers.” (Adam Lavine, FunMobility) Interviews have been edited for length and clarity. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fight- 8 readers -
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