• 7 Strategies for Using Mobile to Drive In-Store Sales

    … spend more.” (Adam Lavine, FunMobility) 3. Empower sales associates with mobile tools. “Mobile has completely changed consumers’ expectations for interactions with retailers. When retailers adopt beacons, they must not only consider the experience they are providing through consumer apps, but also how they can empower sales associates…

    Stephanie Miles/ Street Fightin Mobile- 15 readers -
  • 7 Strategies for Better Text Message Marketing

    … mobile opt-in SMS loyalty lists that work both nationally and on a store-location basis. Twenty percent of customers drive 80% of sales, and that 20% will likely opt-in to receive mobile offers. Even relatively small lists can drive significant sales, because they keep the store top-of-mind with their best customers.” (Adam Lavine, FunMobility) Interviews have been edited for length and clarity. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fight- 11 readers -
Get the top posts daily into your mailbox!