Funmobility

  • 7 Strategies for Using Mobile to Drive In-Store Sales

    … experience with mobile. If a company also has a large online presence, it can allow customers to order items—either large or out-of-stock items—quickly [via mobile]. It can also create partial showroom areas and give customers an incentive to purchase online. This reduces the restocking efforts in brick-and-mortar stores.” (Chris Bupp, GISi Indoors) Interviews have been edited for length and clarity. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fightin Mobile- 10 readers -
  • 7 Strategies for Better Text Message Marketing

    … mobile opt-in SMS loyalty lists that work both nationally and on a store-location basis. Twenty percent of customers drive 80% of sales, and that 20% will likely opt-in to receive mobile offers. Even relatively small lists can drive significant sales, because they keep the store top-of-mind with their best customers.” (Adam Lavine, FunMobility) Interviews have been edited for length and clarity. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fight- 8 readers -
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