Future Of Content

  • Our (Other) 10 Favorite Stories of 2014

    … Marketing? (by Tessa Wegert): Consider it a win any time you can use Jean-Claude Van Damme doing splits to explain B2B marketing. Tessa looks at the nuances of appealing to consumers vs. businesses, which is a crucial distinction many of us should focus on as we think about reaching the right audience. How Meagan Cignoli Became the Queen of Branded…

    Jordan Teicher/ The Content Strategistin Content Facebook- 12 readers -
  • The Bot Hunters

    … or may not know they have bot problems to companies that are taking proactive steps to eliminate fraud,” Kalb said. “We see a lot of people looking for trusted ecosystem players, people who they know have cleaned up their content.” He turned to one of his company’s success stories: the website for a TV channel that is owned by a major media…

    Jordan Teicher/ The Content Strategist- 13 readers -
  • The Business Model That Will ‘Save’ Journalism

    Advertising, wearables, Oculus, Bitcoin, Snapchat, and sponsored content won’t save Journalism with a capital J. But lateral thinking and a little treeplanting might. I’m not worried about the death of content. The Internet is made of the stuff. Nothing captures the human mind and attention like a great story, and I believe nothing ever will. It’s in our biology.

    Shane Snow/ The Content Strategist- 21 readers -
  • 5 Predictions From Top Media Minds

    … balls, peered into this sea of tools, and hazarded a few guesses at the next big thing, to crib a line from Samsung. According to CoolHunting, Mic, and Slate, here are the juiciest trends to look out for: 1. The explosion of podcasting “The coming explosion of podcasting,” Jacob Weisberg, chairman of The Slate Group, said flatly when asked about next…

    Alyssa Hertig/ The Content Strategistin Social Content- 13 readers -
  • CMOs Plan a Digital Overhaul for 2015

    … There’s a common big-ticket item on every marketer’s to-do list: Craft a more effective digital strategy. That’s the biggest takeaway from the CMO Council’s eighth State of Marketing study, in which the group surveyed 525 marketers from across the globe about their failures and successes with budget and outreach, and their strategies…

    Amanda Walgrove/ The Content Strategistin Content- 3 readers -
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