Future Of Content

  • Our (Other) 10 Favorite Stories of 2014

    … window into analytic affection was sports, but it’s carried over to marketing. How can we make the numbers talk? How can we getter better at measuring value? Celine highlights engaged time, brand lift, return readers, and any other relevant stat that Tony Haile probably dreams about at night. What’s the Difference Between B2B and B2C Content…

    Jordan Teicher/ The Content Strategistin Content Facebook- 11 readers -
  • The Bot Hunters

    …—is on a mission to protect advertisers and publishers from bot fraud. Their software relies on side-channel analysis to track digital behavior that differentiates humans from bots, which helps provide accurate data for those buying and selling ads. Or, as the company explains in the bio of their Twitter account: “Bots are bad for business. We’re bad for bots…

    Jordan Teicher/ The Content Strategist- 12 readers -
  • 5 Predictions From Top Media Minds

    … balls, peered into this sea of tools, and hazarded a few guesses at the next big thing, to crib a line from Samsung. According to CoolHunting, Mic, and Slate, here are the juiciest trends to look out for: 1. The explosion of podcasting “The coming explosion of podcasting,” Jacob Weisberg, chairman of The Slate Group, said flatly when asked about next…

    Alyssa Hertig/ The Content Strategistin Social Content- 12 readers -
  • CMOs Plan a Digital Overhaul for 2015

    … executive chairman Bill Marriott to start his own blog, eventually expanding the campaign into a multi-platform operation. It’s no surprise that brands are looking to embrace digital; after all, leading media companies and branded content pioneers like BuzzFeed are betting that mobile, video, and robust CMS platforms are the future of branded content. Now, it’s just a matter of getting the implementation right. Check out our guides to the brand newsroom of the future (here and here) for one way to do just that. Related…

    Amanda Walgrove/ The Content Strategistin Content- 3 readers -
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