Future Of Content

  • Our (Other) 10 Favorite Stories of 2014

    …. Many people view lawyers as a roadblock, but I think we’re all starting to get smarter about working with legal, not against them. John’s article was one of our first great primers on the topic. 5 Content Marketing Lessons From Key & Peele (by Shane Snow): Liam Neesons, doe. Enough said. Why Facebook’s Latest Algorithm Change Is Great News…

    Jordan Teicher/ The Content Strategistin Content Facebook- 18 readers -
  • The Bot Hunters

    … or may not know they have bot problems to companies that are taking proactive steps to eliminate fraud,” Kalb said. “We see a lot of people looking for trusted ecosystem players, people who they know have cleaned up their content.” He turned to one of his company’s success stories: the website for a TV channel that is owned by a major media…

    Jordan Teicher/ The Content Strategist- 16 readers -
  • 5 Predictions From Top Media Minds

    … Content marketing is a big trend made out of many smaller trends—the Matryoshka Doll of media, if you will, with one exciting new technology stacking into the next. Predicting these trends has become the new national sport of the media industry, and at the TrackMaven Marketing Summit earlier this month, media leaders took out their crystal…

    Alyssa Hertig/ The Content Strategistin Social Content- 14 readers -
  • CMOs Plan a Digital Overhaul for 2015

    … executive chairman Bill Marriott to start his own blog, eventually expanding the campaign into a multi-platform operation. It’s no surprise that brands are looking to embrace digital; after all, leading media companies and branded content pioneers like BuzzFeed are betting that mobile, video, and robust CMS platforms are the future of branded content. Now, it’s just a matter of getting the implementation right. Check out our guides to the brand newsroom of the future (here and here) for one way to do just that. Related…

    Amanda Walgrove/ The Content Strategistin Content- 4 readers -
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