Future Of Content

  • Our (Other) 10 Favorite Stories of 2014

    … gadgets and/or wants to fulfill a lifelong dream of becoming Tom Cruise’s character from Minority Report. Legal Approvals Are Killing Brand Newsrooms. Here’s How to Get Past Them(by John Hazard): One of the biggest problems we are always trying to solve is figuring out how content marketers can publish more efficiently. Be fast, faster, fastest…

    Jordan Teicher/ The Content Strategistin Content Facebook- 10 readers -
  • The Bot Hunters

    … or may not know they have bot problems to companies that are taking proactive steps to eliminate fraud,” Kalb said. “We see a lot of people looking for trusted ecosystem players, people who they know have cleaned up their content.” He turned to one of his company’s success stories: the website for a TV channel that is owned by a major media…

    Jordan Teicher/ The Content Strategist- 7 readers -
  • 5 Predictions From Top Media Minds

    … Content marketing is a big trend made out of many smaller trends—the Matryoshka Doll of media, if you will, with one exciting new technology stacking into the next. Predicting these trends has become the new national sport of the media industry, and at the TrackMaven Marketing Summit earlier this month, media leaders took out their crystal…

    Alyssa Hertig/ The Content Strategistin Social Content- 11 readers -
  • CMOs Plan a Digital Overhaul for 2015

    There’s a common big-ticket item on every marketer’s to-do list: Craft a more effective digital strategy. That’s the biggest takeaway from the CMO Council’s eighth State of Marketing study, in which the group surveyed 525 marketers from across the globe about their failures and successes with budget and outreach, and their strategies for the upcoming year.

    Amanda Walgrove/ The Content Strategist- 2 readers -
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