Future Of Content

  • Our (Other) 10 Favorite Stories of 2014

    … robbers, and organized crime with a sci-fi twist. I Explored ‘Interstellar’ Using Oculus Rift. What I Found Was the Future of Storytelling (by Dillon Baker): An experiential look at how content, technology, and marketing are going to intersect is a great example of out-of-the-box storytelling. Dillon’s deep dive is a must-read for anyone who loves…

    Jordan Teicher/ The Content Strategistin Content Facebook- 11 readers -
  • The Bot Hunters

    … If you’re buying or selling ads online, there’s a good chance you’re being robbed little by little without even knowing it. In the dark corners of the Internet, bot fraud—in this case, the use of malware to generate non-human web traffic—has become such a problem for advertisers that Solve Media estimates bots will waste $11.6 billion in ad…

    Jordan Teicher/ The Content Strategist- 11 readers -
  • 5 Predictions From Top Media Minds

    … balls, peered into this sea of tools, and hazarded a few guesses at the next big thing, to crib a line from Samsung. According to CoolHunting, Mic, and Slate, here are the juiciest trends to look out for: 1. The explosion of podcasting “The coming explosion of podcasting,” Jacob Weisberg, chairman of The Slate Group, said flatly when asked about next…

    Alyssa Hertig/ The Content Strategistin Social Content- 12 readers -
  • CMOs Plan a Digital Overhaul for 2015

    …, and demonstrating marketing’s ROI. So, how can CMOs remedy these pain points? 1. CMO Council tops off the report with five tips on how CMOs can get ahead in the next 12 months. These tactics mostly include shifting internal office structure and getting on the good sides of CEOs and C-level colleagues, but they don’t mention the key factor that can help move…

    Amanda Walgrove/ The Content Strategistin Content- 2 readers -
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