Future Of Content

  • Our (Other) 10 Favorite Stories of 2014

    … robbers, and organized crime with a sci-fi twist. I Explored ‘Interstellar’ Using Oculus Rift. What I Found Was the Future of Storytelling (by Dillon Baker): An experiential look at how content, technology, and marketing are going to intersect is a great example of out-of-the-box storytelling. Dillon’s deep dive is a must-read for anyone who loves…

    Jordan Teicher/ The Content Strategistin Content Facebook- 18 readers -
  • The Bot Hunters

    … publishers like The Economist and the Financial Times start selling ads based on time spent, not clicks. With enough infrastructure in place, advertisers will no longer have to worry about computer hackers sitting in robes, aiming to become the next Die Hard villain. “I think a lot of dollars are going to shift around from companies that may…

    Jordan Teicher/ The Content Strategist- 17 readers -
  • 5 Predictions From Top Media Minds

    … Content marketing is a big trend made out of many smaller trends—the Matryoshka Doll of media, if you will, with one exciting new technology stacking into the next. Predicting these trends has become the new national sport of the media industry, and at the TrackMaven Marketing Summit earlier this month, media leaders took out their crystal…

    Alyssa Hertig/ The Content Strategistin Social Content- 14 readers -
  • CMOs Plan a Digital Overhaul for 2015

    … executive chairman Bill Marriott to start his own blog, eventually expanding the campaign into a multi-platform operation. It’s no surprise that brands are looking to embrace digital; after all, leading media companies and branded content pioneers like BuzzFeed are betting that mobile, video, and robust CMS platforms are the future of branded content. Now, it’s just a matter of getting the implementation right. Check out our guides to the brand newsroom of the future (here and here) for one way to do just that. Related…

    Amanda Walgrove/ The Content Strategistin Content- 4 readers -
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