Games

    • BNR 168: How to use games to drive profitable business outcomes (no really)

      Brands are using computer games to drive business outcomes via customer engagement and profit and brand awareness. To tell us how they’re doing it, we’re joined by the CEO of Stirfire Studios, Vee Pendergrast. Her company makes games for businesses, non-government organisations and government. Show Notes Here are some key take-outs: The gross product of the gaming indu ...

      Lush Digitalin How To's- 15 readers -
  • The Many Faces of #E32017: Sponsored, Live, and Official Video

    … The biggest event for gamers all over the world has come and gone, but the insights are here to stay. As publishers geared up for the largest gaming expo in the world, they released over 80 trailers of the most highly-anticipated game releases. The Electronic Entertainment Expo, also known as E3, is critical to game publishers because it’s…

    ReelSEOin YouTube- 24 readers -
  • Introducing Creative Factory: Mobile Ads Just Got A Lot Easier

    …. Features include: Outstream Video, Dynamic Creatives, Location, Games & Logic, Responsive and Cross Screen, and more. Creative Factory is self-service and easy to use, incorporating three main principles: Widgets: take away the need to code Triggers: define when something occurs Action: determine what activity occurs. By celebrating these…

    Marketing Technology Blogin Mobile- 23 readers -
  • Flurry: Mobile App Usage Increased 11% in 2016

    … Flurry Analytics released a new report, which analyzed the time users spent in mobile applications in 2016. The data showed that overall app usage in 2016 grew by 11 percent when compared to 2015, and that time spent in apps grew by 69 percent. Messaging and social apps saw year-over-year session growth of 44 percent, while personalization…

    AllFacebook- 23 readers -
  • Christmas Weekend Saw Worldwide In-App Revenue of $500 Million (Report)

    … with the same time period in 2015, from $330 million to $500 million worldwide. According to Sensor Tower, more than 87 percent of the gross in-app revenue earned by apps on the iTunes App Store and Google Play during the Christmas holiday in 2016 came from games. Overall, games accounted for approximately $439.5 million in worldwide in-app revenue…

    AllFacebook- 28 readers -
  • Top 10 SocialTimes Posts of 2016

    …, Twitter, Google+, LinkedIn, Pinterest and Snapchat. 3, Recommendations Must Be Thoughtful, Not Random, April 25: A look at the importance of quality social recommendations. 2, Here’s How to Play Games in iMessage on iOS 10, Sept. 13: How to download and play games within iMessage in Apple’s then newly released mobile operating system. 1…

    David Cohen/ AllFacebookin Social Google Facebook Twitter- 44 readers -
  • Flurry: iOS Devices Led Activations Over Christmas Holiday

    … director Chris Klotzbach and marketing and analytics manager Lali Kesiraju commented: Key categories that overindexed for installs on Christmas day were messaging and social, games, music, media and entertainment and kids and family apps. Mobile users were catching up with loved ones, entertaining their guests and distracting kids, all on their devices. Check out Flurry’s complete data here. …

    AllTwitter- 25 readers -
  • Livestreaming vs. Live Broadcasting: A Necessary Introduction

    … a digital entertainment career. How does that differ from livestreaming, Meerkat and Facebook Live? The biggest thing is in figuring out how to provide all people an incentive to go live. One step is to take gaming elements and make live broadcasting a game around leveling up and earning unique items. The other step is to add a financial incentive…

    AllFacebookin Facebook YouTube- 24 readers -
  • The Top 6 Ways to Grow Your App

    … money, not having a sense of urgency is a primal sin. There are a lot of cost-effective, practical ways to speed up your development cycle and iterate faster. At Santa Monica, Calif.-based mobile startup Science, former MySpace CEO Mike Jones has a full-time development team in India: “We dev on a 24-hour cycle now. When Santa Monica wraps up…

    AllFacebookin Affiliate Social Google Facebook- 40 readers -
  • Users Can Finally Touch the Oculus Touch

    … The long-awaited Oculus Touch controller was released online and in stores Tuesday. The virtual reality controller launched with 54 gaming and experience titles, and it can be test-driven at more than 500 retailers in the U.S., Canada, France, Germany and the U.K. Personalization platform Oculus Avatars also launched Tuesday…

    David Cohen/ AllTwitterin Facebook- 28 readers -
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  • Facebook Pulls Facebook Live API Access From Prisma

    … the app’s developers: Your app streams video from a mobile device camera, which can already be done through the Facebook app. The live video API is meant to let people publish live video content from other sources such as professional cameras, multicamera setups, games or screencasts. Lomas pointed out that the frequently asked questions page…

    David Cohen/ AllTwitterin Social Facebook- 30 readers -
  • Report: Average App Session Length Is Around 5 Minutes

    … account for longer app sessions, while social networking and e-commerce apps account for shorter app sessions. For the top 100 apps on its platform, Opera Mediaworks said the average session time has remained “steady” at “around nine to 10 minutes” throughout 2016. Elsewhere, Opera Mediaworks found that users are becoming more loyal to specific…

    Inside Facebook- 22 readers -
  • Drawbridge: Mobile Gaming Habits Change When School Year Starts

    … Drawbridge, a cross-device identity solution, analyzed 2.8 trillion in-application ad requests from July 1 through Sept. 30, as well as daily and monthly data from its Connected Consumer Graph, to discover which iOS and Android apps saw the most use and engagement during the third quarter of 2016. Drawbridge found, in part, that the beginning…

    Inside Facebook- 24 readers -
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