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Gamification is more than just a buzzword. For marketers, it’s a tried-and-true tactic that triggers human emotions and uses feelings of happiness and excitement to encourage consumer spending. For the uninitiated, gamification is a way to use game-like elements in a marketing strategy. Get 10 stamps on a coffee card, and you win a free drink.
… 2K and GameStop have announced the release of WWE SuperToken in GameStop’s retail locations around the U.S. The collectible tokens give users in-game content within 2K’s mobile collectible card game, WWE SuperCard. This release allows players to collect 10 limited-edition, real-world tokens featuring WWE Superstars and Divas including John…