Gamification

Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. Gamification has been studied and applied in several domains, such as to improve user engagement, physical exercise, return on investment, data quality, timeliness, and learning. A review of research on gamification shows that most studies on gamification find positive effects from gamification.
Posts about Gamification
    • How Major Brands Are ‘Gamifying’ the Consumer Buying Experience

      Gamification is more than just a buzzword. For marketers, it’s a tried-and-true tactic that triggers human emotions and uses feelings of happiness and excitement to encourage consumer spending. For the uninitiated, gamification is a way to use game-like elements in a marketing strategy. Get 10 stamps on a coffee card, and you win a free drink.

      Stephanie Miles/ Street Fight- 7 readers -
    • SOCXO: Advocacy Marketing with Performance-Based Pricing

      As part of the Content Marketing landscape, Digital Marketing has so far been the preferred approach for Brands to reach and engage its audience online. The typical Digital Marketing model comprises a combination of Email, Search and Social Media Marketing and has so far used a formulaic and paid approach to create and distribute brand content online.

      Marketing Technology Blog- 8 readers -
  • BNR 168: How to use games to drive profitable business outcomes (no really)

    … Brands are using computer games to drive business outcomes via customer engagement and profit and brand awareness. To tell us how they’re doing it, we’re joined by the CEO of Stirfire Studios, Vee Pendergrast. Her company makes games for businesses, non-government organisations and government. Show Notes Here are some key take-outs…

    Lush Digitalin How To's- 16 readers -
  • Visual Communication is Evolving in the Workplace

    … throughout the organization. At a minimum, sales and marketing alignment is critical… and all has to do with communication. In today’s real-time society employees are accustomed to instantaneous communication and prefer to receive feedback in the moment, not a quarterly review down the road. Learn just how powerful visual communication is and how global…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Visual Communication is Evolving in the Workplace

    … throughout the organization. At a minimum, sales and marketing alignment is critical… and all has to do with communication. In today’s real-time society employees are accustomed to instantaneous communication and prefer to receive feedback in the moment, not a quarterly review down the road. Learn just how powerful visual communication is and how global…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • Augmented and Virtual Reality Will Be A Must in Commerce

    … technologies will change eCommerce world we know in the nearest future. Oleg Yemchuk, Maven Ecommerce This infographic from Maven E-commerce brings the reality of this technology to life. Here are a couple examples where augmented and virtual reality provide a better experience than the floor of a store. Buying new furniture? No more measurements…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Monday Catch-up: Gamification, Personalization and Live Polling

    … Welcome to February. You have an extra day this month to wow your customers with amazing email campaigns. Let’s get started! Big Brands are using gamification to increase customer loyalty Tech.co feature gamification campaigns from Nike, Starbucks and the U.S. Army. One key takeaway — always reward participation. Gamification is a highly…

    Movable Ink Blogin EMail- 14 readers -
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