Gamification

Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. Gamification has been studied and applied in several domains, such as to improve user engagement, physical exercise, return on investment, data quality, timeliness, and learning. A review of research on gamification shows that most studies on gamification find positive effects from gamification.
Posts about Gamification
  • Augmented and Virtual Reality Will Be A Must in Commerce

    … When people ask me for predictions, I typically point them to someone else. I’m not much of a futurist, but I have a pretty good track record on seeing how technology advancements will impact buying behavior. One technology that I’ve been fairly quiet about has been augmented reality and virtual reality. It’s all cool, but I believe we’re still…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Monday Catch-up: Gamification, Personalization and Live Polling

    … Welcome to February. You have an extra day this month to wow your customers with amazing email campaigns. Let’s get started! Big Brands are using gamification to increase customer loyalty Tech.co feature gamification campaigns from Nike, Starbucks and the U.S. Army. One key takeaway — always reward participation. Gamification is a highly…

    Movable Ink Blogin EMail- 11 readers -
  • Spotify is Missing a Trick: UGC & the Gamification of Explicit Tracks

    … I’m a big rock music fan, a daily Spotify user and a new dad… It’s an wild mix. Before becoming a dad, it didn’t matter what I listened to around the house. But nowadays I have to be very careful what I listen to, especially as I listen to bands like Rocket From The Crypt and The Wildhearts, whose tracks (and even song titles!) contain…

    SEOno- 14 readers -
  • 3 High-Converting Marketing Strategies Tailor-Made For 2015

    …-headed-ninny-muggins. This is basically the lowest hanging fruit on the true. It’s actually touching the ground. Raise your hand if you like free stuff. Point made. Giveaways, if done correctly, are a surefire way to blow up your email list and flood your site with traffic. They’re a form of gamification, if you think about it, which may be why…

    Jacob Mcmillen/ The Daily Eggin Content- 9 readers -
  • Captain Up Launches to Boost User Engagement, Retention

    … Captain Up, an engagement and retention platform which specializes in gaming and social tools, has announced its global public launch. The company aims to turn casual app and website users into loyal customers through the integration of user retention and monetization tools, which make experiences feel more social, or feel more like games…

    AllFacebook- 10 readers -
  • How To Increase Conversion Rates Using Gamification

    … “The one on gamification is my least favorite, but I think it’s an up and coming tactic, so I’d like to see what you do with it.” That’s the response I got when I pitched this blog post topic, among others, to our editor, Kathryn. Challenge accepted! I can see why it’s Kathryn’s least favorite idea. On the surface, gamification seems like a fad…

    Sid Bharath/ The Daily Eggin Social Google How To's- 16 readers -
  • Loyalty on Facebook: SocialToaster Joins Izea Exchange

    … Social engagement and loyalty rewards program provider SocialToaster announced that it joined sponsored social company Izea's Izea Exchange ecosystem in order to better manage and execute its sponsorship campaigns across social networks including Facebook, Twitter, Instagram, Tumblr, YouTube and LinkedIn. SocialToaster said using the Izea…

    David Cohen/ AllFacebookin Social- 7 readers -
  • How Companies Use Gamification for PR

    … media impression without having to change their game at all. You’ve probably seen examples like this type of gamification everywhere. WPP defines gamification as “the use of game play mechanics or non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications.” But for our…

    Jim Dougherty/ Vocus Blogin Social- 27 readers -
  • CEI 039: Gamification Elements for Your Blog or Business

    … Today, Megan interviews Andrzej Marczewski, author of Gamification, & a Bit More, on how to include game elements in your business or on your blog to increase your audience size and engagement. Gamification is, quite simply, the practice of include game-like elements in tasks that are not games. Our recent Online Scavenger Hunt is a great…

    Danny Iny/ Firepole Marketing Blog- 14 readers -
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