• Ad Tech, Local Media and the 2016 Political Campaign

    … in mere milliseconds thanks to programmatic technology. Now that local inventory has joined this channel, political camps have the ability to execute local campaigns on a massive scale, making this inventory even more critical to their overall strategies. As programmatic and local media continue to overlap, we’ll see increased relevancy around this inventory, particularly for political campaigns. Andrea Duggan is vice president, media sales at Gamut, smart media from Cox. …

    Street Fight- 16 readers -
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