Gap

  • Take Advantage of the Social Proof in User-Generated Content

    … as social proof to drive sales. Feature reviews prominently: Companies like Gap incorporate user reviews into their product pages directly by providing authentic reviews instead of a product name or a piece of marketing. This allows marketers to leverage reviews to generate interest, rather than just parking them beneath products for users to seek out…

    AllTwitterin Content- 18 readers -
  • Social Media Only Comes in One Speed

    … the bird, on social media the early bird catches peoples attention. Do note that there is a fine line between taking advantage of hashtags and simply misusing them. We’ve seen the bad taste of Kenneth Cole during Cairo and GAP and Urban Outfitters during the Hurricane Sandy? Which of course explains how GAP and Urban Outfitter ended up in my top 2012…

    Ask Aaron Leein Social- 8 readers -
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