• Take Advantage of the Social Proof in User-Generated Content

    …. Take advantage of scalability: UGC creates an opportunity to transition customers into brand advocates and provides customers with instant feedback about the product that doesn’t appear as a list of features. GoPro uses UGC videos and photos on its site, which exposes users to product capabilities without creating an expensive marketing campaign…

    AllTwitterin Content- 12 readers -
  • What Is ‘Lowercase-J Journalism’ and Why Do Brand Editors Love It?

    …. And while Hussey admits that a blog post will not make anyone buy a Gap sweater, she believes the stories can still be impactful. “At the end of the day, if people are able to relate to Gap, Inc. as a company, they will be more loyal customers.” The post What Is ‘Lowercase-J Journalism’ and Why Do Brand Editors Love It? appeared first on The Content Strategist. …

    The Content Strategistin Content- 27 readers -
  • Social Media Only Comes in One Speed

    Social media is getting faster by the minute. Today, it is getting so competitive that brands and businesses are continuously thinking outside the box on how they can produce content that matches the pace of their audience. These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across.

    Ask Aaron Lee- 6 readers -
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