Gap Analysis

In the management literature, gap analysis is the comparison of actual performance with potential performance. If a company or organization does not make the best use of current resources, or foregoes investment in capital or technology, it may produce or perform below its potential. This concept is similar to an economy's being below the production possibilities frontier.Gap analysis identifies gaps between the optimized allocation and integration of the inputs (resources), and the current allocation level. This reveals areas that can be improved. Gap analysis involves determining, documenting, and approving the difference between business requirements and current capabilities.
Posts about Gap Analysis
  • Podcasting for Business: Why Marketers Are Betting on Podcasts

    … has been podcasting since November 2013, explains how encouragement and research led him to start a podcast. His company did a gap analysis to find out the biggest difference in tactics between the most and least effective marketing professionals. Two tactics—books and podcasts—are the factors that made the difference. He noticed the audio version…

    Michael Stelzner/ Social Media Examiner- 21 readers -
  • An Important Lesson All Marketers Should Remember: Start Simple

    …: Pretty good for a bit of recycled content on a recycled template! Isla featured us in the Moz Best of the Best 2014 roundup. Very cool! Our approach worked well enough for us to do the same with Kaitlin’s guide to Google Analytics: That update / relaunch caused a nice little second spike of traffic, and it’s been a reasonably higher traffic…

    Richard Baxter/ SEOgadgetin Social- 7 readers -
  • 5 Sessions You Shouldn’t Miss at SES London

    … percentage of your budget you should allocate to programmatic media. 4. Driving Results With an Efficient Social and Content Strategy Havas Media and House of Fraser will offer their advice on how to conduct a SEO/social content gap analysis via PPC conversion data, advanced reporting/insights through Webmaster Tools/AdWords, as well as present…

    Search Engine Watchin Paid Search- 5 readers -
  • How To Audit Your Content Marketing Plan

    … need to begin the keyword research process. Content Gap Analysis Where keyword research helps in the act of creating content, as well as placing it, content gap analysis is the act of finding out what content you’re not creating. A content gap analysis speaks specifically to the goals defined at the beginning of the process. The first step…

    Nick Rojas/ Visual.lyin Content How To's- 15 readers -
  • Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    … messaging/voice change(s)/gap(s) Audience gap analysis (what’s different between your mobile and desktop users) Load testing – can your desktop environment handle all the new mobile users? Analytics tagging and report updates Step 3 – Consider WHY You’re Doing This This is a huge step because this is the business justification for resources. If you…

    Search Engine Watchin SEO Google- 2 readers -
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