Gap Analysis

In the management literature, gap analysis is the comparison of actual performance with potential performance. If a company or organization does not make the best use of current resources, or foregoes investment in capital or technology, it may produce or perform below its potential. This concept is similar to an economy's being below the production possibilities frontier.Gap analysis identifies gaps between the optimized allocation and integration of the inputs (resources), and the current allocation level. This reveals areas that can be improved. Gap analysis involves determining, documenting, and approving the difference between business requirements and current capabilities.
Posts about Gap Analysis
  • Podcasting for Business: Why Marketers Are Betting on Podcasts

    … has been podcasting since November 2013, explains how encouragement and research led him to start a podcast. His company did a gap analysis to find out the biggest difference in tactics between the most and least effective marketing professionals. Two tactics—books and podcasts—are the factors that made the difference. He noticed the audio version…

    Michael Stelzner/ Social Media Examiner- 22 readers -
  • An Important Lesson All Marketers Should Remember: Start Simple

    …, registering old domains in Webmaster Tools and using Change of Address correctly, performing a gap analysis between your domain and a competitor’s in Searchmetrics, and so on. I suppose as with all things, process plays a huge role at the beginning of a campaign, and so it’s worth deciding what that process is for you and sharing it with the rest of your team. The post An Important Lesson All Marketers Should Remember: Start Simple appeared first on Builtvisible - A Creative Digital Agency. …

    Richard Baxter/ SEOgadgetin Social- 9 readers -
  • 5 Sessions You Shouldn’t Miss at SES London

    SES London 2015 includes exciting and informative sessions on a range of topics, from revamping your PPC campaigns and dealing with mobile SEO to developing a marketing strategy with big data and programmatic advertising. More than 30 sessions throughout two days - this is what you can expect at SES London on February 10 and 11 at Victoria Park Plaza.

    Search Engine Watch- 5 readers -
  • How To Audit Your Content Marketing Plan

    … need to begin the keyword research process. Content Gap Analysis Where keyword research helps in the act of creating content, as well as placing it, content gap analysis is the act of finding out what content you’re not creating. A content gap analysis speaks specifically to the goals defined at the beginning of the process. The first step…

    Nick Rojas/ Visual.lyin Content How To's- 18 readers -
  • Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    … messaging/voice change(s)/gap(s) Audience gap analysis (what’s different between your mobile and desktop users) Load testing – can your desktop environment handle all the new mobile users? Analytics tagging and report updates Step 3 – Consider WHY You’re Doing This This is a huge step because this is the business justification for resources. If you…

    Search Engine Watchin SEO Google- 2 readers -
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