Gap Analysis

In the management literature, gap analysis is the comparison of actual performance with potential performance. If a company or organization does not make the best use of current resources, or foregoes investment in capital or technology, it may produce or perform below its potential. This concept is similar to an economy's being below the production possibilities frontier.Gap analysis identifies gaps between the optimized allocation and integration of the inputs (resources), and the current allocation level. This reveals areas that can be improved. Gap analysis involves determining, documenting, and approving the difference between business requirements and current capabilities.
Posts about Gap Analysis
  • Podcasting for Business: Why Marketers Are Betting on Podcasts

    … has been podcasting since November 2013, explains how encouragement and research led him to start a podcast. His company did a gap analysis to find out the biggest difference in tactics between the most and least effective marketing professionals. Two tactics—books and podcasts—are the factors that made the difference. He noticed the audio version…

    Michael Stelzner/ Social Media Examiner- 25 readers -
  • An Important Lesson All Marketers Should Remember: Start Simple

    …, registering old domains in Webmaster Tools and using Change of Address correctly, performing a gap analysis between your domain and a competitor’s in Searchmetrics, and so on. I suppose as with all things, process plays a huge role at the beginning of a campaign, and so it’s worth deciding what that process is for you and sharing it with the rest of your team. The post An Important Lesson All Marketers Should Remember: Start Simple appeared first on Builtvisible - A Creative Digital Agency. …

    Richard Baxter/ SEOgadgetin Social- 10 readers -
  • How To Audit Your Content Marketing Plan

    … content speaks to the user personas or demographics that you have identified. How does it increase brand awareness? How does it help brand loyalty? By asking these questions, with the targed user persona and/or demographic in mind, you will effectively be able to identify content that is not being created, and modify the content that you have in order…

    Nick Rojas/ Visual.lyin Content How To's- 22 readers -
  • Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    … transition from m-dot to www-dot. Step 1 – Identifying WHO Is Necessary Many times we focus on WHAT is necessary, in terms of tasks, and not the WHO. I find that identifying which individuals, committees, etc. need to be involved helps streamline workflow and fortifies support for getting the job done. Typical teams involved in this type…

    Search Engine Watchin SEO Google- 2 readers -
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