Gareth Powell

  • How to Use Offline Media to Drive Social Media Engagement

    … and—gasp–the walls of public spaces, that’s when you can really make an impression. Today it’s all about finding the best multichannel mix. Internet-driven companies like Uber use outdoor, print and broadcast media for visibility. Brick-and-mortar businesses are turning to online advertising to ensure their survival. Research by TVTY shows that 67…

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