Gareth Powell

  • How to Use Offline Media to Drive Social Media Engagement

    …, and in a way that’s visible to their social graphs. Take a look at Charmin. The company used #tweetfromtheseat, an easily abused hashtag, for a campaign in 2014. Toilet paper isn’t easy to market, but this campaign was an instant hit. Laura Dressman, Charmin’s communications manager, recently told Digiday that a big part of the brand’s multichannel…

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