Gartner

Gartner, Inc. is an American information technology research and advisory firm headquartered in Stamford, Connecticut, United States. It was known as Gartner Group, Inc until 2001.Gartner is an information technology research and advisory company providing technology related insight. Research provided by Gartner is targeted at CIOs and senior IT leaders in industries that include government agencies, high-tech and telecom enterprises, professional services firms, and technology investors. Gartner clients include large corporations, government agencies, technology companies and the investment community. The company consists of Research, Executive Programs, Consulting and Events.
Posts about Gartner
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … What 2017 State of Inbound Marketing Means For Your Business Want your business to standout amidst a broader array of customer options online and offline? Then focus your 2017 marketing on building customer relationships by providing concierge-like service to meet your audience needs over time. Because customer experience is the new marketing…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • 5 Customer Experience Lessons From Your Mother

    … experience drives long-term brand and business growth. Forrester’s Harley Manning defined customer experience across different marketing media in a chart in 2010. 5 Customer Experience Lessons From Mom For marketers seeking customer experience lessons, mothers are a great source of time-testing wisdom. They’ve spent years dealing with an often willful…

    Heidi Cohen/ Heidi Cohen- 26 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    … and purchasing. Measure impact accurately: Clicks are a strong signal for attribution, but they don’t tell the whole story. After analyzing 30 mobile app install lift studies, we determined that impressions drive installs when there is no preceding click. These studies indicated that advertisers who used only last-click measurement were unable to assign…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • The Myth of the DMP in Marketing

    … Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. Here, they say, we can have the “golden record” for our customers. In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem — it’s just not true. Gartner…

    Marketing Technology Blog- 33 readers -
  • 3 Reasons Sales Teams Fail Without Analytics

    … The traditional image of a successful salesperson is someone who sets off (probably with a fedora and briefcase), armed with charisma, persuasiveness, and a belief in what they are selling. While amiability and charm certainly play a role in sales today, analytics has emerged as the most important tool in any sales team’s box. Data…

    Marketing Technology Blog- 38 readers -
  • What Trends Will Drive Digital Marketing Success in 2016?

    … If 2015 was the year of video marketing, 2016 is primed to be the year for smarter, integrated digital strategy. According to a Gartner survey, marketers no longer see digital as a distinct marketing discipline and marketers are moving to “digitally led business models.” In other words, brands are planning to increase their investment…

    AllTwitter- 42 readers -
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