Gated Content

  • What You Gain (and Lose) With Ungated Content

    … For a brief time in college, I spent my days working at Gap. As far as summer jobs go, it was pretty agreeable. There are worse ways to spend an afternoon than getting paid to fold giant stacks of faux-vintage t-shirts. I also found out that you can learn a lot about marketing while working on the front lines for a big retailer. We were…

    Relevancein Social EMail Content- 8 readers -
  • What You Gain (and Lose) With Ungated Content

    ….” Just because a visitor converts doesn’t mean your content delivered value (at least, not yet). Without value, is that reader likely to buy? Lead forms may drive an increase in email addresses, but they can cause a decrease in the overall quality of leads. “You may grow your email database faster with gated content, but you’re probably getting…

    The Content Strategistin Social EMail Content- 11 readers -
  • How A Content Marketing Strategy Impacts Your Bottom Line

    … Content marketing is having a moment. More than 75 percent of companies plan to increase their content marketing budget this year, with the increase set to comprise a substantial portion of the budget: On average, companies are planning to allocate nearly a third of their total marketing budget to content marketing. Why the push for an inbound…

    Relevancein Content How To's- 21 readers -
  • The Aesthetics of Pay Walls: Do Looks Matter?

    … Published 45 mins ago 46 Content marketing and sponsored stories may be created by marketing departments, but it’s heavily influenced by more traditional journalism. After all, a great branded content site might not only look like a great news website, it’s possible the stories are being written by authors who once worked for leading…

    Relevancein Content- 9 readers -
  • Does Gated Content Really Increase Subscriber Rates?

    … When it comes to building email lists, one of the most widely accepted practices is to provide high-value content (e.g., ebooks, whitepapers, case studies, webinars) behind an opt-in form as gated content. Blogs like Harvard Business Review and Copyblogger gate their most valuable content. That means, in order to read their posts, you’ll need…

    Sid Bharath/ The Daily Eggin Content- 18 readers -
  • How Do You Use Gated Content Without Pissing People Off?

    …, Hunter say marketers should be asking themselves what they’re trying to accomplish with each content piece. For instance, top-of-the-funnel content like listicles and infographics can generate the most awareness for your brand when it’s made available to anyone. And if you’re looking to generate traffic from SEO, putting a content piece behind…

    Relevancein Affiliate EMail Content How To's- 11 readers -
  • Should You Gate Content? The SEO Implications

    … a snippet of the information — like an executive summary — to visitors prior to being presented with a gate. Preview pages also provide an opportunity to share a summary with the search bots which can then be indexed and ranked, drawing organic traffic to the preview page. I find this to be one of the more common approaches to balancing both SEO…

    Janet Driscoll Miller/ Search Engine Landin SEO Content- 11 readers -
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