Gated Content

    • Gated or Non-Gated Content: When? Why? How…

      Reaching your audience by intersecting with their digital behaviors is getting inherently more accessible through targeted advertising and media. Getting your brand to the forefront of your buyer’s mind, helping them become more aware of your brand and hopefully entering them into the well-known buyer’s journey is substantially harder.

      Marketing Technology Blogin EMail Content How To's- 15 readers -
  • What You Gain (and Lose) With Ungated Content

    … For a brief time in college, I spent my days working at Gap. As far as summer jobs go, it was pretty agreeable. There are worse ways to spend an afternoon than getting paid to fold giant stacks of faux-vintage t-shirts. I also found out that you can learn a lot about marketing while working on the front lines for a big retailer. We were…

    Relevancein Social EMail Content- 24 readers -
  • What You Gain (and Lose) With Ungated Content

    … were instructed to ask shoppers for email addresses or zip codes as they checked out, and I noticed that many customers seemed to be taken aback. They were hesitant to give away any type of information, even something as innocuous as a zip code. This was one of the first times I realized that for consumers, any exchange of information with a brand…

    The Content Strategistin Social EMail Content- 12 readers -
  • How A Content Marketing Strategy Impacts Your Bottom Line

    … Content marketing is having a moment. More than 75 percent of companies plan to increase their content marketing budget this year, with the increase set to comprise a substantial portion of the budget: On average, companies are planning to allocate nearly a third of their total marketing budget to content marketing. Why the push for an inbound…

    Relevancein Content How To's- 29 readers -
  • The Aesthetics of Pay Walls: Do Looks Matter?

    … Published 45 mins ago 46 Content marketing and sponsored stories may be created by marketing departments, but it’s heavily influenced by more traditional journalism. After all, a great branded content site might not only look like a great news website, it’s possible the stories are being written by authors who once worked for leading…

    Relevancein Content- 21 readers -
  • Does Gated Content Really Increase Subscriber Rates?

    … When it comes to building email lists, one of the most widely accepted practices is to provide high-value content (e.g., ebooks, whitepapers, case studies, webinars) behind an opt-in form as gated content. Blogs like Harvard Business Review and Copyblogger gate their most valuable content. That means, in order to read their posts, you’ll need…

    Sid Bharath/ The Daily Eggin Content- 27 readers -
  • How Do You Use Gated Content Without Pissing People Off?

    … are getting wiser to it,” said Elevate My Brand founder and CEO Laurel Mintz. “I think gated content is important to grow your database, but if you’re not creating great content that is relevant no matter the time and place, people are going to drop out of that system.” In other words, striking the balance between information gathering and providing…

    Relevancein Affiliate EMail Content How To's- 14 readers -
  • Should You Gate Content? The SEO Implications

    Content marketing is the hot topic these days, but lead generation marketers are faced with a conundrum: How do I get the visibility for my content via organic search while at the same time capturing leads? Are SEO and gated content mutually exclusive? There's no magic answer to this question, but there are some important considerations to address in order to decide your course of action.

    Janet Driscoll Miller/ Search Engine Land- 15 readers -
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