Gated Content

  • What You Gain (and Lose) With Ungated Content

    … the data you’ve collected on new subscribers from their previous visits to deliver relevant content focused on their interests. The ungated strategy is customer-centric, from the start of the relationship to the finish. As a teenage Gap sales associate, I learned that “retail is detail.” I’d translate that for the content marketing world to “content is contextual.” Why take that context away from users by hiding your best work behind a wall? This article originally appeared on The Content Strategist. …

    Relevancein Social EMail Content- 16 readers -
  • What You Gain (and Lose) With Ungated Content

    ….” Just because a visitor converts doesn’t mean your content delivered value (at least, not yet). Without value, is that reader likely to buy? Lead forms may drive an increase in email addresses, but they can cause a decrease in the overall quality of leads. “You may grow your email database faster with gated content, but you’re probably getting…

    The Content Strategistin Social EMail Content- 12 readers -
  • How A Content Marketing Strategy Impacts Your Bottom Line

    … papers, case studies and eBooks—especially when grouped together. For instance, Cox Media created a “Success Kit” for small businesses that included an eBook and video. The bundle led to more than 500 downloads and generated more than 2,000 leads. Drive conversion events through gated on-site content to optimize bottom line results. It’s clear…

    Relevancein Content How To's- 23 readers -
  • The Aesthetics of Pay Walls: Do Looks Matter?

    … news organizations. With that in mind, let’s analyze a topic that the content promotion world doesn’t always give the consideration it deserves: pay walls. Yes, many an article has been written discussing the merits of metered content, how much revenue they might drive, or even if they’ve finally “saved” journalism. Instead, let’s approach this from…

    Relevancein Content- 13 readers -
  • Does Gated Content Really Increase Subscriber Rates?

    … When it comes to building email lists, one of the most widely accepted practices is to provide high-value content (e.g., ebooks, whitepapers, case studies, webinars) behind an opt-in form as gated content. Blogs like Harvard Business Review and Copyblogger gate their most valuable content. That means, in order to read their posts, you’ll need…

    Sid Bharath/ The Daily Eggin Content- 21 readers -
  • How Do You Use Gated Content Without Pissing People Off?

    … are getting wiser to it,” said Elevate My Brand founder and CEO Laurel Mintz. “I think gated content is important to grow your database, but if you’re not creating great content that is relevant no matter the time and place, people are going to drop out of that system.” In other words, striking the balance between information gathering and providing…

    Relevancein Affiliate EMail Content How To's- 13 readers -
  • Should You Gate Content? The SEO Implications

    … a snippet of the information — like an executive summary — to visitors prior to being presented with a gate. Preview pages also provide an opportunity to share a summary with the search bots which can then be indexed and ranked, drawing organic traffic to the preview page. I find this to be one of the more common approaches to balancing both SEO…

    Janet Driscoll Miller/ Search Engine Landin SEO Content- 14 readers -
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