Gated Content

  • What You Gain (and Lose) With Ungated Content

    … a visitor converts doesn’t mean your content delivered value (not yet, at least). Without value, is that reader likely to buy? Lead forms may drive an increase in email addresses, but they can cause a decrease in the overall quality of leads. “You may grow your email database faster with gated content, but you’re probably getting a lot of leads…

    Relevancein Social EMail Content- 14 readers -
  • What You Gain (and Lose) With Ungated Content

    … were instructed to ask shoppers for email addresses or zip codes as they checked out, and I noticed that many customers seemed to be taken aback. They were hesitant to give away any type of information, even something as innocuous as a zip code. This was one of the first times I realized that for consumers, any exchange of information with a brand…

    The Content Strategistin Social EMail Content- 12 readers -
  • How A Content Marketing Strategy Impacts Your Bottom Line

    … papers, case studies and eBooks—especially when grouped together. For instance, Cox Media created a “Success Kit” for small businesses that included an eBook and video. The bundle led to more than 500 downloads and generated more than 2,000 leads. Drive conversion events through gated on-site content to optimize bottom line results. It’s clear…

    Relevancein Content How To's- 22 readers -
  • The Aesthetics of Pay Walls: Do Looks Matter?

    … news organizations. With that in mind, let’s analyze a topic that the content promotion world doesn’t always give the consideration it deserves: pay walls. Yes, many an article has been written discussing the merits of metered content, how much revenue they might drive, or even if they’ve finally “saved” journalism. Instead, let’s approach this from…

    Relevancein Content- 11 readers -
  • Does Gated Content Really Increase Subscriber Rates?

    … When it comes to building email lists, one of the most widely accepted practices is to provide high-value content (e.g., ebooks, whitepapers, case studies, webinars) behind an opt-in form as gated content. Blogs like Harvard Business Review and Copyblogger gate their most valuable content. That means, in order to read their posts, you’ll need…

    Sid Bharath/ The Daily Eggin Content- 20 readers -
  • How Do You Use Gated Content Without Pissing People Off?

    … Published 1 min ago 41 Would you give us your email to read this piece? That’s a question many marketers are grappling with these days, and there are no easy answers. While trading a downloadable white paper in exchange for someone’s email address is one of the most tried and true strategies in the B2B marketing playbook, there remains…

    Relevancein Affiliate EMail Content How To's- 12 readers -
  • Should You Gate Content? The SEO Implications

    … a snippet of the information — like an executive summary — to visitors prior to being presented with a gate. Preview pages also provide an opportunity to share a summary with the search bots which can then be indexed and ranked, drawing organic traffic to the preview page. I find this to be one of the more common approaches to balancing both SEO…

    Janet Driscoll Miller/ Search Engine Landin SEO Content- 14 readers -
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