Gated Content

  • The State Of Interactive Content Metrics [Research and Tips]

    … Interactive Content Research conducted by Content Marketing Institute and Ion Interactive found that: Interactive content helped 44% of respondents achieve their content marketing objectives. BUT 43% of respondents weren’t sure if interactive content did anything with regard to their objectives. Translation: Interactive content is new and we want…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Gated or Non-Gated Content: When? Why? How…

    … searchers out from valuable content so if you don’t believe that organic audience will find value in your content, removing it from search (gating it) will very easily do that. The biggest challenge when answering these questions is determining whether you will miss out on valuable organic search traffic by gating content. Use Google Webmaster Tools…

    Marketing Technology Blogin EMail Content How To's- 17 readers -
  • What You Gain (and Lose) With Ungated Content

    … a visitor converts doesn’t mean your content delivered value (not yet, at least). Without value, is that reader likely to buy? Lead forms may drive an increase in email addresses, but they can cause a decrease in the overall quality of leads. “You may grow your email database faster with gated content, but you’re probably getting a lot of leads…

    Relevancein Social EMail Content- 28 readers -
  • What You Gain (and Lose) With Ungated Content

    ….” Just because a visitor converts doesn’t mean your content delivered value (at least, not yet). Without value, is that reader likely to buy? Lead forms may drive an increase in email addresses, but they can cause a decrease in the overall quality of leads. “You may grow your email database faster with gated content, but you’re probably getting…

    The Content Strategistin Social EMail Content- 12 readers -
  • How A Content Marketing Strategy Impacts Your Bottom Line

    … Content marketing is having a moment. More than 75 percent of companies plan to increase their content marketing budget this year, with the increase set to comprise a substantial portion of the budget: On average, companies are planning to allocate nearly a third of their total marketing budget to content marketing. Why the push for an inbound…

    Relevancein Content How To's- 29 readers -
  • The Aesthetics of Pay Walls: Do Looks Matter?

    … Published 45 mins ago 46 Content marketing and sponsored stories may be created by marketing departments, but it’s heavily influenced by more traditional journalism. After all, a great branded content site might not only look like a great news website, it’s possible the stories are being written by authors who once worked for leading…

    Relevancein Content- 23 readers -
  • Does Gated Content Really Increase Subscriber Rates?

    … When it comes to building email lists, one of the most widely accepted practices is to provide high-value content (e.g., ebooks, whitepapers, case studies, webinars) behind an opt-in form as gated content. Blogs like Harvard Business Review and Copyblogger gate their most valuable content. That means, in order to read their posts, you’ll need…

    Sid Bharath/ The Daily Eggin Content- 29 readers -
  • How Do You Use Gated Content Without Pissing People Off?

    … right, gated content still provides marketers with a great tool for generating qualified leads that might otherwise be hard to find. Graham Hunter, head of growth marketing at Tradecraft, believes you get permission to send people stuff every time they open one of your emails. Rather than considering whether gated content is intrusive to the reader…

    Relevancein Affiliate EMail Content How To's- 15 readers -
  • Should You Gate Content? The SEO Implications

    Content marketing is the hot topic these days, but lead generation marketers are faced with a conundrum: How do I get the visibility for my content via organic search while at the same time capturing leads? Are SEO and gated content mutually exclusive? There's no magic answer to this question, but there are some important considerations to address in order to decide your course of action.

    Janet Driscoll Miller/ Search Engine Land- 15 readers -
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