Gated Content

  • The State Of Interactive Content Metrics [Research and Tips]

    …. (Almost everyone!) 33% of B2B marketers will share their phone number. (1 in 3 respondents!) 18% of B2B marketers will share buying decision related information. (Less than 1 in 5 respondents!) B2B customers’ willingness to share personal information [Chart] Think hard about how you’re going to use requested data before asking for it! Don’t just…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Gated or Non-Gated Content: When? Why? How…

    … Reaching your audience by intersecting with their digital behaviors is getting inherently more accessible through targeted advertising and media. Getting your brand to the forefront of your buyer’s mind, helping them become more aware of your brand and hopefully entering them into the well-known buyer’s journey is substantially harder. It takes…

    Marketing Technology Blogin EMail Content How To's- 17 readers -
  • What You Gain (and Lose) With Ungated Content

    … a visitor converts doesn’t mean your content delivered value (not yet, at least). Without value, is that reader likely to buy? Lead forms may drive an increase in email addresses, but they can cause a decrease in the overall quality of leads. “You may grow your email database faster with gated content, but you’re probably getting a lot of leads…

    Relevancein Social EMail Content- 28 readers -
  • What You Gain (and Lose) With Ungated Content

    ….” Just because a visitor converts doesn’t mean your content delivered value (at least, not yet). Without value, is that reader likely to buy? Lead forms may drive an increase in email addresses, but they can cause a decrease in the overall quality of leads. “You may grow your email database faster with gated content, but you’re probably getting…

    The Content Strategistin Social EMail Content- 13 readers -