Gated Content

  • What You Gain (and Lose) With Ungated Content

    … a visitor converts doesn’t mean your content delivered value (not yet, at least). Without value, is that reader likely to buy? Lead forms may drive an increase in email addresses, but they can cause a decrease in the overall quality of leads. “You may grow your email database faster with gated content, but you’re probably getting a lot of leads…

    Relevancein Social EMail Content- 17 readers -
  • What You Gain (and Lose) With Ungated Content

    ….” Just because a visitor converts doesn’t mean your content delivered value (at least, not yet). Without value, is that reader likely to buy? Lead forms may drive an increase in email addresses, but they can cause a decrease in the overall quality of leads. “You may grow your email database faster with gated content, but you’re probably getting…

    The Content Strategistin Social EMail Content- 12 readers -
  • How A Content Marketing Strategy Impacts Your Bottom Line

    … papers, case studies and eBooks—especially when grouped together. For instance, Cox Media created a “Success Kit” for small businesses that included an eBook and video. The bundle led to more than 500 downloads and generated more than 2,000 leads. Drive conversion events through gated on-site content to optimize bottom line results. It’s clear…

    Relevancein Content How To's- 25 readers -
  • The Aesthetics of Pay Walls: Do Looks Matter?

    … Published 45 mins ago 46 Content marketing and sponsored stories may be created by marketing departments, but it’s heavily influenced by more traditional journalism. After all, a great branded content site might not only look like a great news website, it’s possible the stories are being written by authors who once worked for leading…

    Relevancein Content- 14 readers -
  • Does Gated Content Really Increase Subscriber Rates?

    … When it comes to building email lists, one of the most widely accepted practices is to provide high-value content (e.g., ebooks, whitepapers, case studies, webinars) behind an opt-in form as gated content. Blogs like Harvard Business Review and Copyblogger gate their most valuable content. That means, in order to read their posts, you’ll need…

    Sid Bharath/ The Daily Eggin Content- 24 readers -
  • How Do You Use Gated Content Without Pissing People Off?

    … are getting wiser to it,” said Elevate My Brand founder and CEO Laurel Mintz. “I think gated content is important to grow your database, but if you’re not creating great content that is relevant no matter the time and place, people are going to drop out of that system.” In other words, striking the balance between information gathering and providing…

    Relevancein Affiliate EMail Content How To's- 13 readers -
  • Should You Gate Content? The SEO Implications

    … Content marketing is the hot topic these days, but lead generation marketers are faced with a conundrum: How do I get the visibility for my content via organic search while at the same time capturing leads? Are SEO and gated content mutually exclusive? There's no magic answer to this question, but there are some important considerations…

    Janet Driscoll Miller/ Search Engine Landin SEO Content- 14 readers -
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