Gated Content

  • The State Of Interactive Content Metrics [Research and Tips]

    … How To Improve Your Interactive Content Marketing Results Interactive content marketing is white hot. Why? Because when the average reader spends 37 seconds per article (NewsCred) your content needs all the help it can muster. Interactive content appeals to mobile-savvy users who actively seek digital, app and gaming experiences. No surprise…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Gated or Non-Gated Content: When? Why? How…

    … content is equally simple: withholding the wrong content may deter your audience from further engaging with your brand. Analyzing Content for Gating/Not Gating? The way to analyze which content is best to gate and not gate can be separated into three categories: Customer Journey Stage Search Query Volume Hyper-Targeted, Good Content…

    Marketing Technology Blogin EMail Content How To's- 17 readers -
  • What You Gain (and Lose) With Ungated Content

    … a visitor converts doesn’t mean your content delivered value (not yet, at least). Without value, is that reader likely to buy? Lead forms may drive an increase in email addresses, but they can cause a decrease in the overall quality of leads. “You may grow your email database faster with gated content, but you’re probably getting a lot of leads…

    Relevancein Social EMail Content- 28 readers -
  • What You Gain (and Lose) With Ungated Content

    … lead forms? We’ve seen brands experiment with this. Drift made headlines this summer when it ditched email forms on all premium content, and the digital marketing community reacted in a big way. The announcement became one of the company’s top posts as it burned up the charts in marketing discussion groups. Drift has been perhaps the loudest voice…

    The Content Strategistin Social EMail Content- 13 readers -