Gatorade

The Gatorade Company, Inc. is a brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers at University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost in sweat during rigorous athletic competitions. Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which itself was bought by PepsiCo in 2001.
Posts about Gatorade
  • Is Snapchat Accessible to Smaller Advertisers?

    … Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take…

    AllTwitterin Facebook- 20 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    …. Forbes conducted a study with Elite Daily, which revealed that just 1 percent of millennials say a compelling advertisement would make them trust a brand more. They believe that advertising is all spin, so they ignore ads completely. Some brands try to fabricate authenticity by paying “influencers” to feature their products in ways that seem…

    AllTwitter- 24 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … employees, for whom company culture and work-life balance is a top priority. Additionally, businesses can use Snapchat to engage candidates more deeply in the recruiting process. HireVue sends candidates “thank you” snaps for coming in for interviews. Increase customer loyalty GrubHub has embraced Snapchat as a way to “bring its irreverent brand…

    Inside Facebook- 24 readers -
  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … Snapchat has started to build serious buzz among brands over the past several months. Many different brands, from Gatorade to Starbucks to Taco Bell, have launched Snapchat campaigns. But despite its growing popularity, the platform may not be right for all brands. Alcohol brands, including Jim Beam, have dipped their toes into the platform…

    AllTwitterin Facebook YouTube- 12 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … Snapchat is the “it” platform of 2016. It seems to go from one hit to the next, whether Gatorade at the Super Bowl or Snapchat itself making headlines at South By Southwest. There’s no denying that the company has tapped into something consumers love and, as a result, brands have also fallen in love with Snapchat. As appealing as the results…

    AllFacebook- 13 readers -
  • User-Generated Content Landmines to Watch Out For (Infographic)

    … their digital communities, many are still concerned with the quality and appropriateness of the content. Vivoom did an analysis of more than 4,000 user-generated videos for its media partners and discovered that about 6 percent contained hate speech, nudity, profanity or were just off message somehow. To put this number into perspective, Gatorade ran…

    AllTwitterin Social Content- 11 readers -
  • WTF is the Internet of Things?

    … refrigerator? Not if you’re OK with not knowing when you’re running out of Gatorade. What does this mean for brands? One word: data. Lots of it. If your devices know, for example, that you haven’t been sleeping well, it’s a good time for a sleep-aid medicine to hit you with an ad. Maybe it appears on your smartwatch. A washing machine might order…

    Shareen Pathak/ Digidayin Twitter- 16 readers -
  • Why Your Mobile Strategy Doesn’t Start With the Phone

    … heirarchy of needs. Before you can tend to the desire for gas, or a Gatorade, you need to address your physical needs – and when you pull over to a Buc’ees after driving for hours on Texas highways, you gotta do one thing first: pee. Buc’ees addresses the needs of their mobile humans by maintaining what many refer to as the cleanest rest rooms…

    Tom Webster/ Convince and Convert- 13 readers -
Get the top posts daily into your mailbox!
More from around the web