Gatorade

The Gatorade Company, Inc. is a brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers at University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost in sweat during rigorous athletic competitions. Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which itself was bought by PepsiCo in 2001.
Posts about Gatorade
  • Santa’s Helper: Snapchat’s Entry Into Native Games?

    … After dabbling with games created by advertisers, Snapchat rang in the Christmas season with a native game of its own. The messaging application confirmed its entry into native games to Josh Constine of TechCrunch after a game called Santa’s Helper was discovered inside one of its lenses. Constine shared the tweet below from U.K. band New…

    David Cohen/ AllFacebook- 31 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take…

    AllTwitterin Facebook- 22 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    …. It reflected an understanding of who the users are and what they like, and in the process showcased Snapchat as a platform for brands to reach new audiences. It also enabled users to participate in an iconic Super Bowl moment using their mobile device. The World Wildlife Fund is another example. The nonprofit waged the #LastSelife campaign in order…

    AllTwitter- 28 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … “fanatically engaged” millennial and Generation Z consumers. Gatorade’s sponsored Super Bowl filter, which allowed users to dunk a virtual Gatorade cooler over people’s snaps, drove an astonishing 160 million impressions (that’s more people than watched the game). Entertainment brands like Universal Pictures are using Snapchat to promote new movies…

    Inside Facebook- 27 readers -
  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … Snapchat has started to build serious buzz among brands over the past several months. Many different brands, from Gatorade to Starbucks to Taco Bell, have launched Snapchat campaigns. But despite its growing popularity, the platform may not be right for all brands. Alcohol brands, including Jim Beam, have dipped their toes into the platform…

    AllTwitterin Facebook YouTube- 14 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … Snapchat is the “it” platform of 2016. It seems to go from one hit to the next, whether Gatorade at the Super Bowl or Snapchat itself making headlines at South By Southwest. There’s no denying that the company has tapped into something consumers love and, as a result, brands have also fallen in love with Snapchat. As appealing as the results…

    AllFacebook- 18 readers -
  • User-Generated Content Landmines to Watch Out For (Infographic)

    … a Super Bowl-themed filter on Snapchat that garnered 160 million impressions. Based on the Vivoom numbers, that would mean 10 million were problematic or objectionable impressions. Hays noted: 94 percent of the content is great, but many brands haven’t been able to utilize it because they can’t risk the 6 percent that could be terribly off brand…

    AllTwitterin Social Content- 13 readers -
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