Gatorade

The Gatorade Company, Inc. is a brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers at University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost in sweat during rigorous athletic competitions. Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which itself was bought by PepsiCo in 2001.
Posts about Gatorade
  • Is Snapchat Accessible to Smaller Advertisers?

    … Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take…

    AllTwitterin Facebook- 15 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … Mobile advertising requires striking what can seem like an impossible balance: attracting users’ attention without interrupting whatever else they are doing. The trick is to be interruptive through engaging, well-placed advertising without interrupting. Although mobile advertising has evolved over the past 10 years away from SMS messages…

    AllTwitter- 16 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … “fanatically engaged” millennial and Generation Z consumers. Gatorade’s sponsored Super Bowl filter, which allowed users to dunk a virtual Gatorade cooler over people’s snaps, drove an astonishing 160 million impressions (that’s more people than watched the game). Entertainment brands like Universal Pictures are using Snapchat to promote new movies…

    Inside Facebook- 16 readers -
  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … Snapchat has started to build serious buzz among brands over the past several months. Many different brands, from Gatorade to Starbucks to Taco Bell, have launched Snapchat campaigns. But despite its growing popularity, the platform may not be right for all brands. Alcohol brands, including Jim Beam, have dipped their toes into the platform…

    AllTwitterin Facebook YouTube- 8 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … Snapchat is the “it” platform of 2016. It seems to go from one hit to the next, whether Gatorade at the Super Bowl or Snapchat itself making headlines at South By Southwest. There’s no denying that the company has tapped into something consumers love and, as a result, brands have also fallen in love with Snapchat. As appealing as the results…

    AllFacebook- 12 readers -
  • User-Generated Content Landmines to Watch Out For (Infographic)

    … influencer marketing, user-generated content is often more trusted and relevant than ads and other branded content, which many users see as an invasion of their social media space. However, according to Katherine Hays, founder and CEO of user-generated marketing platform Vivoom, social media users are getting wise to influencer marketing…

    AllTwitterin Social Content- 10 readers -
  • WTF is the Internet of Things?

    … refrigerator? Not if you’re OK with not knowing when you’re running out of Gatorade. What does this mean for brands? One word: data. Lots of it. If your devices know, for example, that you haven’t been sleeping well, it’s a good time for a sleep-aid medicine to hit you with an ad. Maybe it appears on your smartwatch. A washing machine might order…

    Shareen Pathak/ Digidayin Twitter- 14 readers -
  • Why Your Mobile Strategy Doesn’t Start With the Phone

    … Image via BigStockPhoto.com It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. After all, if you were to read this post five years ago, chances are you wouldn’t have been reading it on the same device (or even brand of device) that you are using now…

    Tom Webster/ Convince and Convert- 12 readers -