The Gatorade Company, Inc. is a brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers at University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost in sweat during rigorous athletic competitions. Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which itself was bought by PepsiCo in 2001.
Posts about Gatorade
    • Is Snapchat Accessible to Smaller Advertisers?

      Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take advantage of Snapchat’s fun and irreverent tone.

      AllTwitterin Facebook- 11 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … an experience that users genuinely want to engage with and share. This content is not heavy-handed or overtly promotional, and many of the best, most successful examples are emerging in mobile ad campaigns on Snapchat, which has pioneered what has been called “crowd-distributed advertising.” Gatorade created an interactive Snapchat filter during the Super…

    AllTwitter- 12 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … of Facebook’s user base. As Snapchat has grown in numbers, it has also carved space for entirely unexpected digital opportunities. Media outlets like National Geographic, Cosmopolitan, BuzzFeed and Vice are using Snapchat’s Discover platform to deliver content, and the National Football League became the first Snapchat Explorer partner, whereby…

    Inside Facebook- 12 readers -
  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … Snapchat has started to build serious buzz among brands over the past several months. Many different brands, from Gatorade to Starbucks to Taco Bell, have launched Snapchat campaigns. But despite its growing popularity, the platform may not be right for all brands. Alcohol brands, including Jim Beam, have dipped their toes into the platform…

    AllTwitterin Facebook YouTube- 5 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … Snapchat is the “it” platform of 2016. It seems to go from one hit to the next, whether Gatorade at the Super Bowl or Snapchat itself making headlines at South By Southwest. There’s no denying that the company has tapped into something consumers love and, as a result, brands have also fallen in love with Snapchat. As appealing as the results…

    AllFacebook- 10 readers -
  • User-Generated Content Landmines to Watch Out For (Infographic)

    … a Super Bowl-themed filter on Snapchat that garnered 160 million impressions. Based on the Vivoom numbers, that would mean 10 million were problematic or objectionable impressions. Hays noted: 94 percent of the content is great, but many brands haven’t been able to utilize it because they can’t risk the 6 percent that could be terribly off brand…

    AllTwitterin Social Content- 8 readers -
  • WTF is the Internet of Things?

    … refrigerator? Not if you’re OK with not knowing when you’re running out of Gatorade. What does this mean for brands? One word: data. Lots of it. If your devices know, for example, that you haven’t been sleeping well, it’s a good time for a sleep-aid medicine to hit you with an ad. Maybe it appears on your smartwatch. A washing machine might order…

    Shareen Pathak/ Digidayin Twitter- 12 readers -
  • Why Your Mobile Strategy Doesn’t Start With the Phone

    …- and location-dependent needs, challenges, desires, and pain points that provide the starting point for any winning mobile strategy. They key to being successful with mobile is not to start with technology, but to start by looking at why the humans are mobile, and what you can do to make their lives a little bit richer. In the recent Lollapalooza…

    Tom Webster/ Convince and Convert- 8 readers -
  • How to Get More Out of Facebook Ads

    … clothing in this image. Hollister sells beach clothing. However, they’re promoting not the clothes, but the experience. To get the ball rolling, here are a few things you can do to employ this tactic in your Facebook marketing. Ask open-ended questions. Questions lead to comments, and comments are more valuable than mere likes. What is spring…

    Social Media Examinerin Social Facebook How To's YouTube- 16 readers -
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