Gatorade

The Gatorade Company, Inc. is a brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers at University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost in sweat during rigorous athletic competitions. Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which itself was bought by PepsiCo in 2001.
Posts about Gatorade
  • Is Snapchat Accessible to Smaller Advertisers?

    …, and investors, that the platform was getting serious about expanding its advertising options. It also meant that, for the first time, Snapchat ads could be sold by third parties. Before the announcement, Snapchat was selling its premium ad inventory directly, usually in the range of $40 to $60 CPMs (cost per thousand impressions). Some brands spent…

    AllTwitterin Facebook- 21 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … an experience that users genuinely want to engage with and share. This content is not heavy-handed or overtly promotional, and many of the best, most successful examples are emerging in mobile ad campaigns on Snapchat, which has pioneered what has been called “crowd-distributed advertising.” Gatorade created an interactive Snapchat filter during the Super…

    AllTwitter- 28 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … “fanatically engaged” millennial and Generation Z consumers. Gatorade’s sponsored Super Bowl filter, which allowed users to dunk a virtual Gatorade cooler over people’s snaps, drove an astonishing 160 million impressions (that’s more people than watched the game). Entertainment brands like Universal Pictures are using Snapchat to promote new movies…

    Inside Facebook- 27 readers -
  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … money on custom work-arounds can advertise on the platform. Jim Beam tested out Snapchat last year, introducing its new apple bourbon using the platform’s Live Stories. Jim Beam’s campaign was smart and savvy and used Snapchat effectively as a channel to reach millennials. Historically, social media used by alcohol brands has been challenging…

    AllTwitterin Facebook YouTube- 14 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … a problem is this really? It only takes one horribly gone wrong user-generated video or photo for a campaign to be completely derailed, hurting audiences and the brand alike. Imagine one selfie video taken while driving with an auto company’s branded filter making it seem to endorse the behavior, or one video of people wearing a retailer’s clothing while…

    AllFacebook- 18 readers -
  • User-Generated Content Landmines to Watch Out For (Infographic)

    … their digital communities, many are still concerned with the quality and appropriateness of the content. Vivoom did an analysis of more than 4,000 user-generated videos for its media partners and discovered that about 6 percent contained hate speech, nudity, profanity or were just off message somehow. To put this number into perspective, Gatorade ran…

    AllTwitterin Social Content- 13 readers -
  • WTF is the Internet of Things?

    … refrigerator? Not if you’re OK with not knowing when you’re running out of Gatorade. What does this mean for brands? One word: data. Lots of it. If your devices know, for example, that you haven’t been sleeping well, it’s a good time for a sleep-aid medicine to hit you with an ad. Maybe it appears on your smartwatch. A washing machine might order…

    Shareen Pathak/ Digidayin Twitter- 16 readers -
  • Why Your Mobile Strategy Doesn’t Start With the Phone

    … heirarchy of needs. Before you can tend to the desire for gas, or a Gatorade, you need to address your physical needs – and when you pull over to a Buc’ees after driving for hours on Texas highways, you gotta do one thing first: pee. Buc’ees addresses the needs of their mobile humans by maintaining what many refer to as the cleanest rest rooms…

    Tom Webster/ Convince and Convert- 13 readers -
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