Gatorade

The Gatorade Company, Inc. is a brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers at University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost in sweat during rigorous athletic competitions. Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which itself was bought by PepsiCo in 2001.
Posts about Gatorade
  • Santa’s Helper: Snapchat’s Entry Into Native Games?

    … in their mouths. In August, Gatorade debuted a playable video game ad on Snapchat celebrating the career of tennis legend Serena Williams. And Under Armour released a similar game featuring Carolina Panthers quarterback Cam Newton the following month. Wodjylo also discovered an unsponsored Puzzle Face game earlier this month, Constine reported, in which users slide tiles around as quickly as they can to reconstruct their faces. Readers: What are your thoughts on Snapchat native games? …

    David Cohen/ AllFacebook- 31 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … Snapchat’s high engagement rates and the influencer’s credibility. Price varies, depending on the influencer and the size of his or her following, and sometimes advertisers use a performance-based pricing model in which compensation is tied to metrics like views, clicks and conversions. The custom content ‘problem’ The Snapchat audience rewards…

    AllTwitterin Facebook- 22 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … with inanimate objects twerking in a basement. Or Dunkin Donuts’ attempt to leverage the hashtag and Generation Z slang with #BreakfastWhenevs”–not only are consumers unlikely to share these ads, but they can have a negative impact on the brand. The key to creating a successful ad campaign in today’s world lies in a brand’s ability to offer…

    AllTwitter- 28 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … “fanatically engaged” millennial and Generation Z consumers. Gatorade’s sponsored Super Bowl filter, which allowed users to dunk a virtual Gatorade cooler over people’s snaps, drove an astonishing 160 million impressions (that’s more people than watched the game). Entertainment brands like Universal Pictures are using Snapchat to promote new movies…

    Inside Facebook- 27 readers -
  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … age are being served with alcohol ads, people are required to enter their birthday when they download the application. In fact, this is one of the few pieces of information that users are required to provide, as Snapchat CEO Evan Spiegel has described data-driven ads as “creepy.” Still, like all platforms, Snapchat carries risk for alcohol brands…

    AllTwitterin Facebook YouTube- 14 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … may be, however, Snapchat carries a number of risks for chief marketing officers interested in tapping into the power of its platform. For brands, these risks range from violating the Children’s Online Privacy Protection Act (COPPA) to copyright violations to the dreaded naked Snap. Before brands jump in with both feet, they need to fully consider…

    AllFacebook- 18 readers -
  • User-Generated Content Landmines to Watch Out For (Infographic)

    … a Super Bowl-themed filter on Snapchat that garnered 160 million impressions. Based on the Vivoom numbers, that would mean 10 million were problematic or objectionable impressions. Hays noted: 94 percent of the content is great, but many brands haven’t been able to utilize it because they can’t risk the 6 percent that could be terribly off brand…

    AllTwitterin Social Content- 13 readers -
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