Gatorade

The Gatorade Company, Inc. is a brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers at University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost in sweat during rigorous athletic competitions. Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which itself was bought by PepsiCo in 2001.
Posts about Gatorade
  • Santa’s Helper: Snapchat’s Entry Into Native Games?

    … in their mouths. In August, Gatorade debuted a playable video game ad on Snapchat celebrating the career of tennis legend Serena Williams. And Under Armour released a similar game featuring Carolina Panthers quarterback Cam Newton the following month. Wodjylo also discovered an unsponsored Puzzle Face game earlier this month, Constine reported, in which users slide tiles around as quickly as they can to reconstruct their faces. Readers: What are your thoughts on Snapchat native games? …

    David Cohen/ AllFacebook- 20 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    …, and it is not going to become the norm for every advertiser. But for brands with big budgets and/or a clear need to target young consumers, a Snapchat play can make sense—as long as it’s backed by the requisite investment in custom creative. Ted Dhanik is the CEO of digital advertising agency engage:DBR. …

    AllTwitterin Facebook- 18 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … an experience that users genuinely want to engage with and share. This content is not heavy-handed or overtly promotional, and many of the best, most successful examples are emerging in mobile ad campaigns on Snapchat, which has pioneered what has been called “crowd-distributed advertising.” Gatorade created an interactive Snapchat filter during the Super…

    AllTwitter- 18 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … “fanatically engaged” millennial and Generation Z consumers. Gatorade’s sponsored Super Bowl filter, which allowed users to dunk a virtual Gatorade cooler over people’s snaps, drove an astonishing 160 million impressions (that’s more people than watched the game). Entertainment brands like Universal Pictures are using Snapchat to promote new movies…

    Inside Facebook- 19 readers -
  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … Snapchat has started to build serious buzz among brands over the past several months. Many different brands, from Gatorade to Starbucks to Taco Bell, have launched Snapchat campaigns. But despite its growing popularity, the platform may not be right for all brands. Alcohol brands, including Jim Beam, have dipped their toes into the platform…

    AllTwitterin Facebook YouTube- 11 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … may be, however, Snapchat carries a number of risks for chief marketing officers interested in tapping into the power of its platform. For brands, these risks range from violating the Children’s Online Privacy Protection Act (COPPA) to copyright violations to the dreaded naked Snap. Before brands jump in with both feet, they need to fully consider…

    AllFacebook- 13 readers -
  • User-Generated Content Landmines to Watch Out For (Infographic)

    … their digital communities, many are still concerned with the quality and appropriateness of the content. Vivoom did an analysis of more than 4,000 user-generated videos for its media partners and discovered that about 6 percent contained hate speech, nudity, profanity or were just off message somehow. To put this number into perspective, Gatorade ran…

    AllTwitterin Social Content- 10 readers -
  • WTF is the Internet of Things?

    … refrigerator? Not if you’re OK with not knowing when you’re running out of Gatorade. What does this mean for brands? One word: data. Lots of it. If your devices know, for example, that you haven’t been sleeping well, it’s a good time for a sleep-aid medicine to hit you with an ad. Maybe it appears on your smartwatch. A washing machine might order…

    Shareen Pathak/ Digidayin Twitter- 14 readers -
  • Why Your Mobile Strategy Doesn’t Start With the Phone

    … heirarchy of needs. Before you can tend to the desire for gas, or a Gatorade, you need to address your physical needs – and when you pull over to a Buc’ees after driving for hours on Texas highways, you gotta do one thing first: pee. Buc’ees addresses the needs of their mobile humans by maintaining what many refer to as the cleanest rest rooms…

    Tom Webster/ Convince and Convert- 13 readers -
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