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… here; no bargain pricing or deep discounting for this e-commerce site! As a result, Net-a-Porter actually grew 18% when deep-pocketed luxury brands were struggling to stay afloat and was worth GBP 434 million in 2013. If an idea as outlandish as buying the latest Versace suit online can work, why hold back on your original but untested idea…
…. A Mary Meeker chart comparing time spent with media and money spent on advertising also hints at growth to come. Below the chart is recreated with UK data. Of total time spent with media, mobile represents 20%, yet only 7% of ad spend. Converted into GBP, that’s a £1.9bn gap. For more information see Econsultancy's report, The New Mobile Display Ecosystem. Ben Davis is part of the Econsultancy editorial team. Follow on Twitter @herrhuld or connect via LinkedIn or Google+ …
Pay Per Click advertising (or simply PPC Advertising) is an Internet Marketing model where advertisers pay only when their advertisement is clicked. The most popular Pay Per Click advertising networks are Google AdWords, Bing Ads (formerly Microsoft adCenter and MSN adCenter), Yahoo Search Marketing, and Facebook Ads.