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  • 60% Better CTR With Google DSK Campaigns & Other Real World Results

    … promising keywords and when you take the Content plunge, Google will pair your target with the placements that most frequently lead to post-click conversions. Like we said, the placement relevance is the promise. High quality sites for only the most conversion-minded of customers. This means we’re targeting a smaller scope of content, especially…

    Carrie Albright/ PPC Heroin Google- 28 readers -
  • The Impact Of Google Display Network Magazine Ads

    … campaign have seen an increase in click conversion rate of 27% from April to June and part of this will be down to the impact of the new ad formats! Drawbacks I really like the layout of these new magazine ads, but they do come with a couple of drawbacks. The website URL is not shown until you hover over the arrow in the ad, so users might not actually…

    Rebekah Schelfhout/ Search Engine Landin Google- 19 readers -
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