General Electric, or GE, is an American multinational conglomerate corporation incorporated in Schenectady, New York, and headquartered in Fairfield, Connecticut, in the United States. The company operates through the following segments: Energy [2013 inactive], Technology Infrastructure, Capital Finance as well as Consumer and Industrial.In 2011, GE ranked among the Fortune 500 as the 26th-largest firm in the U.S. by gross revenue, as well as the 14th most profitable. However, the company is listed the fourth-largest in the world among the Forbes Global 2000, further metrics being taken into account. Other rankings for 2011/2012 include No. 7 company for leaders (Fortune), No.
Posts about Ge
  • Right Time, Real Time Selling

    … link took them, not to your general site, but a personalized “micro-site?” What if that web site could collect info and move them through a self-qualification process? What if the salespeople were handed highly qualified opportunities, aka Mr. Rignt Nows? GXS, a former GE division, did this and grew website lead generation by 70%. In three…

    Jeff Ogden/ Fearless Competitorin EMail- 11 readers -
  • How to Build Your Brand By Giving It Personality

    … and entrepreneur needs a unique voice in order to cut through the noise of the web, and connect with customers. Whether you're employing a DIY marketing strategy or seeking the help of a reliable digital agency, here are some critical questions to ask yourself as you build your personal brand. Who am I? Everything starts with you. Most likely, you have a basic…

    Stephen Moyers/ Search Engine People Blogin Social How To's- 12 readers -
  • Content Marketing: What To Consider Before You Outsource

    … covers digital advertising and marketing. A consultant, author, and sought-after speaker, Rebecca is the former head of Econsultancy's US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, Rebecca also ran Search Engine Watch. (Some images used under license from…

    Rebecca Lieb/ Marketing Landin Content- 16 readers -
  • In the Internet of Things, Will You Be a Leader or a Follower?

    … with their recent product releases. Though companies such as GE, Microsoft, and PTC are posturing to lead this revolution, we must rely on unbiased entities to guide its growth. The Open Internet Consortium was recently formed to address associated opportunities and challenges. The OIC will help address interconnectivity and related challenges; its…

    MarketingProfs- 14 readers -
  • 5 brands that won at social media in 2014

    … by giving them a bathroom option aside from peeing in the sea. GE Fueled by the belief that science can be made fun and relatable, GE is a brand that has consistently innovated. It has experimented with various platforms, from Twitter to Vine to Snapchat, and remains one of the few brands that maintain an engaging blog of its own. Moreover…

    Tanya Dua/ Digidayin Social- 10 readers -
  • 5 things we learned about BuzzFeed in 2014

    …. To that end, BuzzFeed has worked with an increasing number of companies this year — including Taco Bell, GE and Virgin Mobile. More, BuzzFeed is also tweaking its sponsored content pitch by handing the creation keys to brands themselves. Via BuzzFeed University, BuzzFeed has taught agencies such as OMD, AKQA and Zeus Jones how to create BuzzFeed…

    Ricardo Bilton/ Digidayin Social- 32 readers -
  • The long game: How GE, Sony and others navigate digital

    … a much longer, more tangled path to purchase. “It could be 10 years before you buy a new refrigerator,” said Wendy Brown, web and social media manager at GE Appliances. The average is six years for a new car. We spoke to marketers at GE, Sony and MagnaGlobal about how they keep consumer’s attention in that long interim between purchases, also…

    Digidayin How To's- 7 readers -
  • Why Your Brand Needs an Editor

    … caliber or quantity of content that’s made them so successful. The same is true for IBM, GE, Hubspot, Red Bull, and virtually every major brand publisher out there. Of course, the editors can’t take all the credit. To get the most out of their content teams, brands need to provide the necessary strategy, infrastructure, and support. Brands who…

    The Content Strategistin Content- 7 readers -
  • The Top 10 Brand Editors of 2014

    … the production of a steady stream—up to 20 posts a day—of shareable content, from heavily reported articles to light-hearted puppy pics and memes. That’s what the Internet is for, right? Tomas Kellner — Managing Editor, GE Reports GE’s award-winning online magazine, GE Reports, succeeds by focusing on tech, business, and innovation—not on advertising…

    Yael Grauer/ The Content Strategistin Content- 34 readers -
  • GE teams with Vevo (and Nas) to get onto your TV

    … GE’s latest brand marketing play is aimed directly at your TV set. The global industrial giant has teamed with Vevo to distribute a bundle of music-related video content on Christmas Eve. But you won’t find GE’s “Brilliant Rhythms” series on Vevo’s YouTube channels or mobile apps; you’ll need to boot up Vevo on your Roku, Apple TV, Amazon Fire…

    Eric Blattberg/ Digiday- 18 readers -
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