Ge

General Electric, or GE, is an American multinational conglomerate corporation incorporated in Schenectady, New York, and headquartered in Fairfield, Connecticut, in the United States. The company operates through the following segments: Energy [2013 inactive], Technology Infrastructure, Capital Finance as well as Consumer and Industrial.In 2011, GE ranked among the Fortune 500 as the 26th-largest firm in the U.S. by gross revenue, as well as the 14th most profitable. However, the company is listed the fourth-largest in the world among the Forbes Global 2000, further metrics being taken into account. Other rankings for 2011/2012 include No. 7 company for leaders (Fortune), No.
Posts about Ge
  • Right Time, Real Time Selling

    … link took them, not to your general site, but a personalized “micro-site?” What if that web site could collect info and move them through a self-qualification process? What if the salespeople were handed highly qualified opportunities, aka Mr. Rignt Nows? GXS, a former GE division, did this and grew website lead generation by 70%. In three…

    Jeff Ogden/ Fearless Competitorin EMail- 12 readers -
  • Content Marketing: What To Consider Before You Outsource

    … How many major brands want to create their content marketing in-house? One hundred percent. That isn’t a made-up statistic. This was an actual finding a couple of years ago when I was conducting content marketing research, interviewing senior executives from over 50 brands such as Nestlé, GE, Adobe, IBM and Coca-Cola. The next finding was even…

    Rebecca Lieb/ Marketing Landin Content- 18 readers -
  • In the Internet of Things, Will You Be a Leader or a Follower?

    … with their recent product releases. Though companies such as GE, Microsoft, and PTC are posturing to lead this revolution, we must rely on unbiased entities to guide its growth. The Open Internet Consortium was recently formed to address associated opportunities and challenges. The OIC will help address interconnectivity and related challenges; its…

    MarketingProfs- 15 readers -
  • 5 brands that won at social media in 2014

    …, it consistently cooks up creative campaigns, like last year’s #6secondscience, which showed fans how to conduct short experiments on Vine, or the more recent #Emojiscience lab. It even created a rad pair of moon boots to show off its advanced materials. Much of what GE does is complicated, which makes its content marketing all the more impressive…

    Tanya Dua/ Digidayin Social- 11 readers -
  • 5 things we learned about BuzzFeed in 2014

    …. To that end, BuzzFeed has worked with an increasing number of companies this year — including Taco Bell, GE and Virgin Mobile. More, BuzzFeed is also tweaking its sponsored content pitch by handing the creation keys to brands themselves. Via BuzzFeed University, BuzzFeed has taught agencies such as OMD, AKQA and Zeus Jones how to create BuzzFeed…

    Ricardo Bilton/ Digidayin Social- 38 readers -
  • The long game: How GE, Sony and others navigate digital

    … a much longer, more tangled path to purchase. “It could be 10 years before you buy a new refrigerator,” said Wendy Brown, web and social media manager at GE Appliances. The average is six years for a new car. We spoke to marketers at GE, Sony and MagnaGlobal about how they keep consumer’s attention in that long interim between purchases, also…

    Digidayin How To's- 9 readers -
  • Why Your Brand Needs an Editor

    … caliber or quantity of content that’s made them so successful. The same is true for IBM, GE, Hubspot, Red Bull, and virtually every major brand publisher out there. Of course, the editors can’t take all the credit. To get the most out of their content teams, brands need to provide the necessary strategy, infrastructure, and support. Brands who…

    The Content Strategistin Content- 8 readers -
  • The Top 10 Brand Editors of 2014

    … the production of a steady stream—up to 20 posts a day—of shareable content, from heavily reported articles to light-hearted puppy pics and memes. That’s what the Internet is for, right? Tomas Kellner — Managing Editor, GE Reports GE’s award-winning online magazine, GE Reports, succeeds by focusing on tech, business, and innovation—not on advertising…

    Yael Grauer/ The Content Strategistin Content- 36 readers -
  • GE teams with Vevo (and Nas) to get onto your TV

    … TV, game console or Web-enabled TV to watch it. “We want to get into connected TV in a really meaningful way,” said Alexa Christon, head of global media innovation at GE. “The audience size is huge. And the behavior from a content-consumption standpoint is something that has really hit critical mass.” There are four videos in the bundle: “Shake…

    Eric Blattberg/ Digiday- 19 readers -
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