Ge

General Electric, or GE, is an American multinational conglomerate corporation incorporated in Schenectady, New York, and headquartered in Fairfield, Connecticut, in the United States. The company operates through the following segments: Energy [2013 inactive], Technology Infrastructure, Capital Finance as well as Consumer and Industrial.In 2011, GE ranked among the Fortune 500 as the 26th-largest firm in the U.S. by gross revenue, as well as the 14th most profitable. However, the company is listed the fourth-largest in the world among the Forbes Global 2000, further metrics being taken into account. Other rankings for 2011/2012 include No. 7 company for leaders (Fortune), No.
Posts about Ge
  • Right Time, Real Time Selling

    … link took them, not to your general site, but a personalized “micro-site?” What if that web site could collect info and move them through a self-qualification process? What if the salespeople were handed highly qualified opportunities, aka Mr. Rignt Nows? GXS, a former GE division, did this and grew website lead generation by 70%. In three…

    Jeff Ogden/ Fearless Competitorin EMail- 20 readers -
  • How to Build Your Brand By Giving It Personality

    … offers straightforward, insightful posts on QuickSprout aimed at helping other businesses succeed at S.E.O. (including clients such as GE and Amazon). Best of all, his writing often contains detailed analysis gathered from personal case studies, while providing helpful resources for his readers. He offers unique insight that people can't get anywhere…

    Stephen Moyers/ Search Engine People Blogin Social How To's- 24 readers -
  • Content Marketing: What To Consider Before You Outsource

    … agencies. The trend really picked up momentum around 2013 when, in the PR sector alone (just to pick one of these verticals at random) Weber Shandwick launched Mediaco, Porter Novelli birthed PNConnect. In early 2014, Waggener Edstrom created Content360. The momentum is still going strong – at CES just this month, FleishmanHillard unveiled FH…

    Rebecca Lieb/ Marketing Landin Content- 23 readers -
  • In the Internet of Things, Will You Be a Leader or a Follower?

    … mere existence is evidence of the IoT's rising popularity. Every "thing" must get smart. The enabling technology is already here. That includes RFID, NFC, Bluetooth, sensors, 3-D barcodes, QR codes, and the ability to collect/store mind-numbing amounts of data. However, the IoT will not significantly disrupt marketing until manufacturers strategically…

    MarketingProfs- 19 readers -
  • 5 brands that won at social media in 2014

    … by giving them a bathroom option aside from peeing in the sea. GE Fueled by the belief that science can be made fun and relatable, GE is a brand that has consistently innovated. It has experimented with various platforms, from Twitter to Vine to Snapchat, and remains one of the few brands that maintain an engaging blog of its own. Moreover…

    Tanya Dua/ Digidayin Social- 19 readers -
  • 5 things we learned about BuzzFeed in 2014

    … haunted by the specter of its more freewheeling past. Earlier this year, Gawker reported that BuzzFeed had started scrubbing its archives of old contentious content, erasing roughly 4,000 articles in total. BuzzFeed’s defense? The content “didn’t meet its editorial standards.” Likewise, BuzzFeed also had to deal with plagiarism. Politics reporter…

    Ricardo Bilton/ Digidayin Social- 51 readers -
  • The long game: How GE, Sony and others navigate digital

    … a much longer, more tangled path to purchase. “It could be 10 years before you buy a new refrigerator,” said Wendy Brown, web and social media manager at GE Appliances. The average is six years for a new car. We spoke to marketers at GE, Sony and MagnaGlobal about how they keep consumer’s attention in that long interim between purchases, also…

    Digidayin How To's- 14 readers -
  • Why Your Brand Needs an Editor

    … caliber or quantity of content that’s made them so successful. The same is true for IBM, GE, Hubspot, Red Bull, and virtually every major brand publisher out there. Of course, the editors can’t take all the credit. To get the most out of their content teams, brands need to provide the necessary strategy, infrastructure, and support. Brands who…

    The Content Strategistin Content- 12 readers -
  • The Top 10 Brand Editors of 2014

    …. Roth earned a B.S. in Journalism, Economics, and Linguistics from Northwestern University. He has written and edited for Forbes, Fortune, WIRED, and Condé Nast Portfolio. Robert Sperl — Editorial Director, The Red Bulletin Red Bull Media House’s content marketing efforts—live music, video games, streaming events, an immersive app, an original…

    Yael Grauer/ The Content Strategistin Content- 40 readers -
  • GE teams with Vevo (and Nas) to get onto your TV

    … GE’s latest brand marketing play is aimed directly at your TV set. The global industrial giant has teamed with Vevo to distribute a bundle of music-related video content on Christmas Eve. But you won’t find GE’s “Brilliant Rhythms” series on Vevo’s YouTube channels or mobile apps; you’ll need to boot up Vevo on your Roku, Apple TV, Amazon Fire…

    Eric Blattberg/ Digiday- 30 readers -
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