Ge Reports

    • Why You Need Influencer Relations Marketing Now

      Inside Scoop On Influencer Relations Marketing Do you use influencer relations marketing to build trust, expand your marketing reach, and persuade prospects to purchase from you? 50% of marketers surveyed by Altimeter report small influencer marketing budgets (less than $100,000 annually) compared to the rest of the marketing mix. Translation: Influencer relations remain tactical in nature.

      Heidi Cohen/ Heidi Cohen- 17 readers -
  • GE’s Crazy, Experimental Podcast is ‘Serial’ for Coders

    … magazine, GE Reports, which reaches over half a million readers with stories on emerging technology. Soon, the brand will also be part of an upcoming television series on National Geographic. While these storytelling efforts are meant for a general audience, “Pivot” differs by going after a very specific niche: developers working with big data…

    Joe Lazauskas/ The Content Strategist- 23 readers -
  • State of Content Marketing: B2B Tech

    … as their most effective social media platform. Case studies and white papers According to Demand Gen Report’s 2014 survey, white papers are the most popular form of content among B2B consumers (78 percent), with case studies following at a close second (73 percent). These two types of content allow B2B marketers to fully explain the benefits…

    Amanda Walgrove/ The Content Strategistin Social EMail Content- 29 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 26 readers -
  • What Ad Buyers Still Don’t Get About Sponsored Content

    … BuzzFeed, valued at $850 million this past August, has invested heavily in sponsored content. Yet as a recent story from The Wall Street Journal reveals, advertisers still aren’t sure what they’re getting out of the new media giant’s primary source of revenue. While virtually every major digital media property seems to have a branded content…

    The Content Strategistin Content- 12 readers -
  • The Best Branded Content of January

    … the seventh episode of “The Grand Slams,” their Adult Swim-esque mini-web series that’s quickly developing a cult following. The series follows four characters—Pancake, Sausage, Bacon, and Egg—on 30- to 40-second adventures inside a Denny’s restaurant. It’ll take you about five minutes to watch the entire series, and it’s well worth it. Things get pretty…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 37 readers -
  • The Top 10 Brand Editors of 2014

    … the production of a steady stream—up to 20 posts a day—of shareable content, from heavily reported articles to light-hearted puppy pics and memes. That’s what the Internet is for, right? Tomas Kellner — Managing Editor, GE Reports GE’s award-winning online magazine, GE Reports, succeeds by focusing on tech, business, and innovation—not on advertising…

    Yael Grauer/ The Content Strategistin Content- 37 readers -
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