Ge Reports

  • Why You Need Influencer Relations Marketing Now

    …. This promotes the employees and attracts attention for GE better than basic PR. If you own your business, like Mark Schaefer or Lee Odden, then building your presence across platforms drives business and benefits for you. But building influencers within a large corporation has its drawbacks. Thought leaders like Michael Brenner, formerly of SAP…

    Heidi Cohen/ Heidi Cohen- 28 readers -
  • GE’s Crazy, Experimental Podcast is ‘Serial’ for Coders

    … magazine, GE Reports, which reaches over half a million readers with stories on emerging technology. Soon, the brand will also be part of an upcoming television series on National Geographic. While these storytelling efforts are meant for a general audience, “Pivot” differs by going after a very specific niche: developers working with big data…

    Joe Lazauskas/ The Content Strategist- 25 readers -
  • State of Content Marketing: B2B Tech

    …? And what types of content will marketers produce in an attempt to engage consumers? In this e-book, we’ll dive into popular B2B marketing trends that have emerged in the B2B tech industry. We’ll also look at brands—HubSpot, GE, Buffer, and SAP—whose impressive campaigns offer models for those looking to pack a punch. As we’ll cover in greater…

    Amanda Walgrove/ The Content Strategistin Social EMail Content- 32 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 31 readers -
  • What Ad Buyers Still Don’t Get About Sponsored Content

    … BuzzFeed, valued at $850 million this past August, has invested heavily in sponsored content. Yet as a recent story from The Wall Street Journal reveals, advertisers still aren’t sure what they’re getting out of the new media giant’s primary source of revenue. While virtually every major digital media property seems to have a branded content…

    The Content Strategistin Content- 14 readers -
  • The Best Branded Content of January

    … wild once everyone starts hittin’ the syrup, and the latest episode turns into a bit of a sausage fest. Brands usually have a hard time making headway on Reddit, but not GE, which is quickly becoming the darling of the front page of the Internet. GE Reports, the brand’s excellent online tech magazine, is getting a particularly large amount…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 43 readers -
  • The Top 10 Brand Editors of 2014

    …. Roth earned a B.S. in Journalism, Economics, and Linguistics from Northwestern University. He has written and edited for Forbes, Fortune, WIRED, and Condé Nast Portfolio. Robert Sperl — Editorial Director, The Red Bulletin Red Bull Media House’s content marketing efforts—live music, video games, streaming events, an immersive app, an original…

    Yael Grauer/ The Content Strategistin Content- 38 readers -
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