Ge Reports

  • GE’s Crazy, Experimental Podcast is ‘Serial’ for Coders

    … magazine, GE Reports, which reaches over half a million readers with stories on emerging technology. Soon, the brand will also be part of an upcoming television series on National Geographic. While these storytelling efforts are meant for a general audience, “Pivot” differs by going after a very specific niche: developers working with big data…

    Joe Lazauskas/ The Content Strategist- 23 readers -
  • State of Content Marketing: B2B Tech

    … stories about robots and 3D imaging of the human body? Probably not. But you can now, thanks to GE Reports, the tech conglomerate’s online magazine. “I basically ignored press releases and really focused one hundred percent on storytelling,” Tomas Kellner, GE Reports’ managing editor, told Contently. “My stories have real protagonists who are trying…

    Amanda Walgrove/ The Content Strategistin Social EMail Content- 28 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • What Ad Buyers Still Don’t Get About Sponsored Content

    … BuzzFeed, valued at $850 million this past August, has invested heavily in sponsored content. Yet as a recent story from The Wall Street Journal reveals, advertisers still aren’t sure what they’re getting out of the new media giant’s primary source of revenue. While virtually every major digital media property seems to have a branded content…

    The Content Strategistin Content- 12 readers -
  • The Best Branded Content of January

    … corporate team for not freaking out when their account starts tweeting bizarre candy-themed Katy Perry fan fiction or when their popular Tumblr keeps posting mysterious missives about a broccoli apocalypse. But most of all, give them credit for being the first item in our roundup of the best branded content of January. In January, Denny’s released…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 36 readers -
  • The Top 10 Brand Editors of 2014

    …. And Tomas Kellner, who holds master’s degrees in mechanical engineering and materials science, as well as a journalism degree from Columbia, has been a natural fit at the helm. Prior to joining GE, he spent eight years writing about business and tech for Forbes and six years as a private investigator at risk consulting firm Kroll. Dan Lyons…

    Yael Grauer/ The Content Strategistin Content- 36 readers -
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