Ge Reports

  • Why You Need Influencer Relations Marketing Now

    …, and Matt Cutts, formerly of Google, have retained their influence after leaving the companies where they built their base. Actionable Influencer Relations Marketing Tips: Make it easy for employees to contribute. Let employees create content in any format (text, audio or video). Reassure them you’ll supply editing and sex appeal to make…

    Heidi Cohen/ Heidi Cohen- 31 readers -
  • GE’s Crazy, Experimental Podcast is ‘Serial’ for Coders

    …. As for GE’s Predix software platform that works with the IIoT, it’s only used by GE’s partners and industry customers for now, and won’t be available to the public until 2016. This is where the semi-fictional format of the podcast comes in. After realizing that he couldn’t make a documentary podcast in the vein of “Serial” or “StartUp,” Perry thought…

    Joe Lazauskas/ The Content Strategist- 25 readers -
  • State of Content Marketing: B2B Tech

    … content marketing. It’s much easier to grab people’s attention with a helpful video or infographic than a dry press release. According to the Content Marketing Institute study “B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America,” 86 percent of B2B marketers use content marketing, but only 38 percent believe their efforts…

    Amanda Walgrove/ The Content Strategistin Social EMail Content- 32 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content…

    Joe Lazauskas/ The Content Strategistin Content- 31 readers -
  • What Ad Buyers Still Don’t Get About Sponsored Content

    … BuzzFeed, valued at $850 million this past August, has invested heavily in sponsored content. Yet as a recent story from The Wall Street Journal reveals, advertisers still aren’t sure what they’re getting out of the new media giant’s primary source of revenue. While virtually every major digital media property seems to have a branded content…

    The Content Strategistin Content- 15 readers -
  • The Best Branded Content of January

    … wild once everyone starts hittin’ the syrup, and the latest episode turns into a bit of a sausage fest. Brands usually have a hard time making headway on Reddit, but not GE, which is quickly becoming the darling of the front page of the Internet. GE Reports, the brand’s excellent online tech magazine, is getting a particularly large amount…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 45 readers -
  • The Top 10 Brand Editors of 2014

    …. Roth earned a B.S. in Journalism, Economics, and Linguistics from Northwestern University. He has written and edited for Forbes, Fortune, WIRED, and Condé Nast Portfolio. Robert Sperl — Editorial Director, The Red Bulletin Red Bull Media House’s content marketing efforts—live music, video games, streaming events, an immersive app, an original…

    Yael Grauer/ The Content Strategistin Content- 39 readers -
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