Ge Reports

  • GE’s Crazy, Experimental Podcast is ‘Serial’ for Coders

    … magazine, GE Reports, which reaches over half a million readers with stories on emerging technology. Soon, the brand will also be part of an upcoming television series on National Geographic. While these storytelling efforts are meant for a general audience, “Pivot” differs by going after a very specific niche: developers working with big data…

    Joe Lazauskas/ The Content Strategist- 23 readers -
  • State of Content Marketing: B2B Tech

    … content marketing. It’s much easier to grab people’s attention with a helpful video or infographic than a dry press release. According to the Content Marketing Institute study “B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America,” 86 percent of B2B marketers use content marketing, but only 38 percent believe their efforts…

    Amanda Walgrove/ The Content Strategistin Social EMail Content- 28 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … is a diverting activity that rarely resembles actual work.” Every day, I remind myself of that, and how lucky I am to lead a team that spends its days telling stories here on The Content Strategist and on our other publication, The Freelancer. Last February, we shared 25 quotes that inspire us. This year, we’ve added 25 more from great thinkers, writers, and marketers that get us pumped to tell better stories every day. Hover over each image for easy sharing. Images by Noah Smith …

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • What Ad Buyers Still Don’t Get About Sponsored Content

    … BuzzFeed, valued at $850 million this past August, has invested heavily in sponsored content. Yet as a recent story from The Wall Street Journal reveals, advertisers still aren’t sure what they’re getting out of the new media giant’s primary source of revenue. While virtually every major digital media property seems to have a branded content…

    The Content Strategistin Content- 12 readers -
  • The Best Branded Content of January

    … corporate team for not freaking out when their account starts tweeting bizarre candy-themed Katy Perry fan fiction or when their popular Tumblr keeps posting mysterious missives about a broccoli apocalypse. But most of all, give them credit for being the first item in our roundup of the best branded content of January. In January, Denny’s released…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 35 readers -
  • The Top 10 Brand Editors of 2014

    … and founding editor of Microsoft Stories. An English major who learned the ropes as a newspaper reporter at The Bellingham Herald, he further honed his corporate storytelling skills at an advertising agency. Ann Rubin — Vice President of Branded Content and Global Creative, IBM IBM runs over 45 branded blogs and recently launched a series of commercials…

    Yael Grauer/ The Content Strategistin Content- 36 readers -
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