Ge Reports

  • Why You Need Influencer Relations Marketing Now

    …, and Matt Cutts, formerly of Google, have retained their influence after leaving the companies where they built their base. Actionable Influencer Relations Marketing Tips: Make it easy for employees to contribute. Let employees create content in any format (text, audio or video). Reassure them you’ll supply editing and sex appeal to make…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • GE’s Crazy, Experimental Podcast is ‘Serial’ for Coders

    … magazine, GE Reports, which reaches over half a million readers with stories on emerging technology. Soon, the brand will also be part of an upcoming television series on National Geographic. While these storytelling efforts are meant for a general audience, “Pivot” differs by going after a very specific niche: developers working with big data…

    Joe Lazauskas/ The Content Strategist- 25 readers -
  • State of Content Marketing: B2B Tech

    … stories about robots and 3D imaging of the human body? Probably not. But you can now, thanks to GE Reports, the tech conglomerate’s online magazine. “I basically ignored press releases and really focused one hundred percent on storytelling,” Tomas Kellner, GE Reports’ managing editor, told Contently. “My stories have real protagonists who are trying…

    Amanda Walgrove/ The Content Strategistin Social EMail Content- 32 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 33 readers -
  • What Ad Buyers Still Don’t Get About Sponsored Content

    … $100,000. At that price, brands might be better off driving people to owned brand publications like General Electric’s GE Reports or Dell’s Tech Page One. Contently’s research shows that readers trust stories on brand-owned websites nearly as much as they do sponsored stories on news sites. And while sponsored content on BuzzFeed gives brands…

    The Content Strategistin Content- 15 readers -
  • The Best Branded Content of January

    … in right swipes. These results are, of course, 100 percent reliable because why would a razor brand want to mislead us about girls preferring clean-shaven guys? But still, it’s fun, compelling stuff—the kind of data-driven content that’s straight out of the OkTrends playbook. In January, Squarespace decided to bring a wild idea to life: an album…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 47 readers -
  • The Top 10 Brand Editors of 2014

    …. Roth earned a B.S. in Journalism, Economics, and Linguistics from Northwestern University. He has written and edited for Forbes, Fortune, WIRED, and Condé Nast Portfolio. Robert Sperl — Editorial Director, The Red Bulletin Red Bull Media House’s content marketing efforts—live music, video games, streaming events, an immersive app, an original…

    Yael Grauer/ The Content Strategistin Content- 40 readers -
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