Ge Reports

  • Why You Need Influencer Relations Marketing Now

    …. This promotes the employees and attracts attention for GE better than basic PR. If you own your business, like Mark Schaefer or Lee Odden, then building your presence across platforms drives business and benefits for you. But building influencers within a large corporation has its drawbacks. Thought leaders like Michael Brenner, formerly of SAP…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • GE’s Crazy, Experimental Podcast is ‘Serial’ for Coders

    … magazine, GE Reports, which reaches over half a million readers with stories on emerging technology. Soon, the brand will also be part of an upcoming television series on National Geographic. While these storytelling efforts are meant for a general audience, “Pivot” differs by going after a very specific niche: developers working with big data…

    Joe Lazauskas/ The Content Strategist- 24 readers -
  • State of Content Marketing: B2B Tech

    …? And what types of content will marketers produce in an attempt to engage consumers? In this e-book, we’ll dive into popular B2B marketing trends that have emerged in the B2B tech industry. We’ll also look at brands—HubSpot, GE, Buffer, and SAP—whose impressive campaigns offer models for those looking to pack a punch. As we’ll cover in greater…

    Amanda Walgrove/ The Content Strategistin Social EMail Content- 31 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 27 readers -
  • What Ad Buyers Still Don’t Get About Sponsored Content

    … $100,000. At that price, brands might be better off driving people to owned brand publications like General Electric’s GE Reports or Dell’s Tech Page One. Contently’s research shows that readers trust stories on brand-owned websites nearly as much as they do sponsored stories on news sites. And while sponsored content on BuzzFeed gives brands…

    The Content Strategistin Content- 12 readers -
  • The Best Branded Content of January

    … pretty weird to enjoy reading someone role-play as a sentient restaurant—h/t @BrandsSayingBae. But take, for instance, the six-tweet streak they’re on as I’m writing this. How can you not love these? *drinking coffee, working from the diner* *cracks knuckles* *begins typing* Did Brandspeak Cause The Snowpocalypse? — Denny's (@DennysDiner) January 27…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 38 readers -
  • The Top 10 Brand Editors of 2014

    …. Steve Wiens — Managing Editor, Microsoft Stories Microsoft Stories reads more like a magazine than a blog, complete with popping photographs and, more importantly, “engrossing, beautiful, longform narratives about the work going on inside the company.” Each post feels customized and unique, and each post is overseen by Steve Wiens, the lead…

    Yael Grauer/ The Content Strategistin Content- 37 readers -
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