Geico Gecko

GEICO advertising campaigns are known for using humor and satire, often featuring distinctive characters such as the company's mascot, the GEICO gecko. The advertising strategy incorporates a saturation-level amount of print (primarily mail circulars) and television parody advertisements, as well as radio advertisements. A common line used by GEICO is "15 minutes could save you 15% or more on car insurance."Warren Buffett, owner of GEICO parent Berkshire Hathaway, has stated that he would spend $2 billion on GEICO ads if he could, approximately double the spending in 2012, which was $1.1 billion, over twice that of second place Progressive Corporation, with 6.
Posts about Geico Gecko
  • 2D and 3D Animation: Know the Differences

    …. They will create concepts and then illustrated storyboards to bring these ideas to life. Once a storyboard is approved, it enters the animatic stage, moving the images into the appropriate animation software – which will be different for 2D and 3D. The animatic is where sound clips and voiceover are added and motion is introduced to the characters…

    Olivia Fuller/ Overit- 8 readers -
  • Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh

    Do you want your content to be unforgettable? Do you want parents to pass on your blog posts to their children, and your white papers to their grandchildren? Of course you do! And the solution is simple – make your content hilariously, milk-exploding-from-nostrils funny. All right, maybe your creations won’t earn a place in the family hope chest, but a touch of comedy will gr ...

    Larry Kim/ WordStream- 3 readers -
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