Geico Gecko

GEICO advertising campaigns are known for using humor and satire, often featuring distinctive characters such as the company's mascot, the GEICO gecko. The advertising strategy incorporates a saturation-level amount of print (primarily mail circulars) and television parody advertisements, as well as radio advertisements. A common line used by GEICO is "15 minutes could save you 15% or more on car insurance."Warren Buffett, owner of GEICO parent Berkshire Hathaway, has stated that he would spend $2 billion on GEICO ads if he could, approximately double the spending in 2012, which was $1.1 billion, over twice that of second place Progressive Corporation, with 6.
Posts about Geico Gecko
  • 2D and 3D Animation: Know the Differences

    … and change its poses over and over again – which is an advantage for characters that will have a long life-span with their brand (i.e. The Geico gecko) or for us, the Catseye characters we created at Overit. This is also why 3D animations are more time-efficient and cost-effective for animated features from companies such as Pixar. 2D animations can…

    Olivia Fuller/ Overit- 7 readers -
  • Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh

    … unbearably dull content enjoyable, establish your content in a viewer’s mind, and can help develop your unique brand identity. There are some great examples of this today happening. The Geico gecko made insurance adorable, and Allstate’s Mayhem character put an unlikely face to everyday mishaps. Probably the most impressive example of comedy…

    Larry Kim/ WordStreamin Paid Search Content- 3 readers -
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