Geico Gecko

GEICO advertising campaigns are known for using humor and satire, often featuring distinctive characters such as the company's mascot, the GEICO gecko. The advertising strategy incorporates a saturation-level amount of print (primarily mail circulars) and television parody advertisements, as well as radio advertisements. A common line used by GEICO is "15 minutes could save you 15% or more on car insurance."Warren Buffett, owner of GEICO parent Berkshire Hathaway, has stated that he would spend $2 billion on GEICO ads if he could, approximately double the spending in 2012, which was $1.1 billion, over twice that of second place Progressive Corporation, with 6.
Posts about Geico Gecko
  • 2D and 3D Animation: Know the Differences

    … by our motion team for the University at Albany during the 2013 holidays. Jeff Fugelsang, a motion graphics designer on Overit’s Motion team, likens the comparison between 2D and 3D animation to the difference between drawing and sculpting. Either form can be customized to fit a wide range of styles and purposes, so selecting a technique really…

    Olivia Fuller/ Overit- 6 readers -
  • Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh

    … in an otherwise dull business comes from Epuron, a European clean energy company. You wouldn’t think it possible to get emotional about wind, but this promotional film does just that. The ad even won gold at Cannes in 2007, and earned many other honors and awards. That’s all well and good, but how can you add humor to your own business? The best strategy…

    Larry Kim/ WordStreamin Paid Search Content- 3 readers -
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