Geico Gecko

GEICO advertising campaigns are known for using humor and satire, often featuring distinctive characters such as the company's mascot, the GEICO gecko. The advertising strategy incorporates a saturation-level amount of print (primarily mail circulars) and television parody advertisements, as well as radio advertisements. A common line used by GEICO is "15 minutes could save you 15% or more on car insurance."Warren Buffett, owner of GEICO parent Berkshire Hathaway, has stated that he would spend $2 billion on GEICO ads if he could, approximately double the spending in 2012, which was $1.1 billion, over twice that of second place Progressive Corporation, with 6.
Posts about Geico Gecko
  • 2D and 3D Animation: Know the Differences

    … and change its poses over and over again – which is an advantage for characters that will have a long life-span with their brand (i.e. The Geico gecko) or for us, the Catseye characters we created at Overit. This is also why 3D animations are more time-efficient and cost-effective for animated features from companies such as Pixar. 2D animations can…

    Olivia Fuller/ Overit- 4 readers -
  • Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh

    … is start with your customers’ pain points and work backwards from there. Do your clients feel overwhelmed by vast quantities of data? Consider going with a “too much of a good thing” real world comparison – maybe one trip to Disney World is great, but if you had to go every day you’d end up punching all the mascots and gorging yourself on cotton…

    Larry Kim/ WordStreamin Paid Search Content- 3 readers -
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