Gen Y

Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.
Posts about Gen Y
  • What’s the Difference Between Gen Y and Gen Z? (Infographic)

    … Internet and social media use varies across generational boundaries. Marketers and networks realize that capitalising on a core audience at a young age can have a big impact on long term retention and loyalty. A recent report from Refuel Agency examines trends among Gen Z and Gen Y Millennials. Much like older millennials, Gen Z survey…

    AllTwitterin Social- 22 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … of Generation Y are now adult consumers. Millennials should be a key focus for brands of all sorts as this generation now prepares to purchase their first home (5.2 billion renters will be buying their first home this year), have a baby and purchase a new vehicle. With this in mind, organizations need to be found online when these milestone…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Why You Need To Stop Ageist Millennial Marketing

    … Published 1 min ago 34 At some point in your marketing career you’ve likely considered the impact of “millennials” or “Gen Y” on your business. And even if they weren’t your target market at the time, you knew it wouldn’t be long before they were, as this group comes of age and replaces the baby boomers. Is Millennial Marketing Actually…

    Relevancein Content- 18 readers -
  • How Hootsuite Helps: A Social Media Toolkit for Banks

    … adoption still lagging in financial services? Regulatory compliance is an understandable concern, and today’s banking customers have high digital expectations. Capgemini’s World Retail Banking Report 2014 suggests that, “Future customers, mainly Gen Y or millennial, value technology, have high digital expectations, and are the largest users…

    Hootsuitein Social How To's- 16 readers -
  • The 6 Steps To Perfectly Optimizing Any Content

    …. Not providing a call-to-action in this case can be frustrating. Build trust by featuring user-generated content. A lot of customers will only trust your content if it is generated by other users. User-generated content (UGC) is a huge trust factor in content. Get this. Here are the percentages of Gen Y customer who will not obtain major electronics…

    Neil Patel/ Marketing Landin Content- 11 readers -
  • The Digiday list: What’s in and what’s out for 2015

    … a native ad for itself. So let’s set aside the semantic arguments for now. We still have each other; we’re not all bots yet. This content was not programmatically delivered. So. Are you a brogrammer or a girl who codes? Will this resonate more with millennials or Gen Y? Are you in or are you out? We’ll let you know below. Consider this an Uber for year…

    Digiday- 18 readers -
  • Unruly launches programmatic video platform for premium impressions

    … attractive on mobile devices, where such a large number of TV-averse Gen Y audiences are watching video.” Button added, “We’ve been methodically building a full programmatic stack from the ground up for the last two years, aiming squarely at the holy trinity of mobile, video and native. Launching our own proprietary RTB trading platform means we can…

    Greg Jarboe/ The SEM Post- 16 readers -
  • Social Media for Social Good

    … that helped us feel like we were making a difference. In our day-to-day lives we probably wouldn’t douse ourselves in ice water, go out without make-up, or grow a Tom Selleck worthy mustache, but these are things we’re happy to do for charity and it makes us feel involved. Let Goals Dictate Audience Most marketers focus on Gen Y as the social…

    Price Thomas/ RKGBlogin Social Facebook Twitter- 1 readers -
  • 2014 B2B Forum Day 1: A Sampling of Session Recaps

    … they've learned, follow, and recommend you to other like-minded people. Seven Habits of an Agile Careerist (With Marti Konstant) If you can focus on optimizing creativity, productivity, and happiness within your career, you can indeed be an agile careerist, Marti Konstant stated. Citing examples from Gen X and Gen Y case studies, Konstant…

    MarketingProfs- 14 readers -
  • ROTE 36: Dan Schawbel and the Power of Personal Branding

    … experience. After making his way through eight different internships, Dan finally found his calling and started to get his life on the path he wanted. Today Dan has been awarded various achievements such as being listed among Forbes Magazine 30 Under 30, Inc Magazines’s 30 Under 30 and Business Week’s 20 Entrepreneurs You Should Follow to name a few…

    Zac Johnson/ Zac Johnsonin Social- 12 readers -
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