Gen Y

Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.
Posts about Gen Y
  • What’s the Difference Between Gen Y and Gen Z? (Infographic)

    … Internet and social media use varies across generational boundaries. Marketers and networks realize that capitalising on a core audience at a young age can have a big impact on long term retention and loyalty. A recent report from Refuel Agency examines trends among Gen Z and Gen Y Millennials. Much like older millennials, Gen Z survey…

    AllTwitterin Social- 22 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … Perhaps it’s because I keep misspelling millennial, perhaps it’s because I’m old, or perhaps it’s just because I keep getting pitched over and over and over again… I don’t know which, but I was really growing weary of hearing about millennials. So when another pitch came in to speak to another expert who has done a ton of research…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Why You Need To Stop Ageist Millennial Marketing

    … Published 1 min ago 34 At some point in your marketing career you’ve likely considered the impact of “millennials” or “Gen Y” on your business. And even if they weren’t your target market at the time, you knew it wouldn’t be long before they were, as this group comes of age and replaces the baby boomers. Is Millennial Marketing Actually…

    Relevancein Content- 18 readers -
  • How Hootsuite Helps: A Social Media Toolkit for Banks

    … adoption still lagging in financial services? Regulatory compliance is an understandable concern, and today’s banking customers have high digital expectations. Capgemini’s World Retail Banking Report 2014 suggests that, “Future customers, mainly Gen Y or millennial, value technology, have high digital expectations, and are the largest users…

    Hootsuitein Social How To's- 16 readers -
  • The 6 Steps To Perfectly Optimizing Any Content

    …. Not providing a call-to-action in this case can be frustrating. Build trust by featuring user-generated content. A lot of customers will only trust your content if it is generated by other users. User-generated content (UGC) is a huge trust factor in content. Get this. Here are the percentages of Gen Y customer who will not obtain major electronics…

    Neil Patel/ Marketing Landin Content- 11 readers -
  • The Digiday list: What’s in and what’s out for 2015

    … a native ad for itself. So let’s set aside the semantic arguments for now. We still have each other; we’re not all bots yet. This content was not programmatically delivered. So. Are you a brogrammer or a girl who codes? Will this resonate more with millennials or Gen Y? Are you in or are you out? We’ll let you know below. Consider this an Uber for year…

    Digiday- 18 readers -
  • Unruly launches programmatic video platform for premium impressions

    … attractive on mobile devices, where such a large number of TV-averse Gen Y audiences are watching video.” Button added, “We’ve been methodically building a full programmatic stack from the ground up for the last two years, aiming squarely at the holy trinity of mobile, video and native. Launching our own proprietary RTB trading platform means we can…

    Greg Jarboe/ The SEM Post- 16 readers -
  • Social Media for Social Good

    Social media is useful for more than posting pictures of cocktails and our favorite outfits. It’s also a valuable medium for charities and non-profits to spread the word about, and efficiently advertise, their initiatives. Social platforms offer organizations an avenue for cost-effective, real-time campaigning, and give them the opportunity to build relationships with potential donors.

    Price Thomas/ RKGBlog- 1 readers -
  • 2014 B2B Forum Day 1: A Sampling of Session Recaps

    … they've learned, follow, and recommend you to other like-minded people. Seven Habits of an Agile Careerist (With Marti Konstant) If you can focus on optimizing creativity, productivity, and happiness within your career, you can indeed be an agile careerist, Marti Konstant stated. Citing examples from Gen X and Gen Y case studies, Konstant…

    MarketingProfs- 14 readers -
  • ROTE 36: Dan Schawbel and the Power of Personal Branding

    … the managing partner of Millennial Branding, a Gen Y research and consulting firm. Today Dan is one of the most well known career and branding experts in the world, however this wasn’t always the case. Dan always had a passion and drive for business and success, but he had to work his way from the bottom to the top to make it become a real life…

    Zac Johnson/ Zac Johnsonin Social- 15 readers -
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