Gen Y

Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.
Posts about Gen Y
  • What’s the Difference Between Gen Y and Gen Z? (Infographic)

    … Internet and social media use varies across generational boundaries. Marketers and networks realize that capitalising on a core audience at a young age can have a big impact on long term retention and loyalty. A recent report from Refuel Agency examines trends among Gen Z and Gen Y Millennials. Much like older millennials, Gen Z survey…

    AllTwitterin Social- 19 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … of Generation Y are now adult consumers. Millennials should be a key focus for brands of all sorts as this generation now prepares to purchase their first home (5.2 billion renters will be buying their first home this year), have a baby and purchase a new vehicle. With this in mind, organizations need to be found online when these milestone…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Why You Need To Stop Ageist Millennial Marketing

    … focusing on just targeting by age demographic, we should be thinking about psychographics; what kind of attitudes do the most engaged users have? There’s a subset in every generation cohort that’s characterized by mindset rather than age: “Gen C.” It’s not a new term, but it’s good to be reminded of it, especially as “content marketing” also starts…

    Relevancein Content- 17 readers -
  • How Hootsuite Helps: A Social Media Toolkit for Banks

    … adoption still lagging in financial services? Regulatory compliance is an understandable concern, and today’s banking customers have high digital expectations. Capgemini’s World Retail Banking Report 2014 suggests that, “Future customers, mainly Gen Y or millennial, value technology, have high digital expectations, and are the largest users…

    Hootsuitein Social How To's- 10 readers -
  • The 6 Steps To Perfectly Optimizing Any Content

    …: Anonymous Authentic Backed Best-selling Cancel Anytime Certified Endorsed Guaranteed Ironclad Lifetime Moneyback No Obligation No Questions Asked No Risk No Strings Attached Official Privacy Protected Proven Recession-proof Refund Research Results Secure Tested Try before You Buy Verify Unconditional Words build trust. And these are the words…

    Neil Patel/ Marketing Landin Content- 11 readers -
  • The Digiday list: What’s in and what’s out for 2015

    … a native ad for itself. So let’s set aside the semantic arguments for now. We still have each other; we’re not all bots yet. This content was not programmatically delivered. So. Are you a brogrammer or a girl who codes? Will this resonate more with millennials or Gen Y? Are you in or are you out? We’ll let you know below. Consider this an Uber for year…

    Digiday- 16 readers -
  • Unruly launches programmatic video platform for premium impressions

    … Unruly launches programmatic video platform for premium impressions October 24, 2014 by Greg Jarboe Leave a Comment Unruly, a marketing technology company, today announced that it is has partnered with Index Exchange, a division of ad technology firm Casale Media, to access programmatic demand from leading demand side platforms and agency…

    Greg Jarboe/ The SEM Post- 13 readers -
  • Social Media for Social Good

    … to build relationships with potential donors. Organizations can distill their entire message into a series of easily digestible tweets, pins, posts, and photos, and encourage users to take part and build momentum for a particular cause. One of the most successful social media campaigns of the year was the celebrated ALS Ice Bucket Challenge. The Ice…

    Price Thomas/ RKGBlogin Social Facebook Twitter -
  • 2014 B2B Forum Day 1: A Sampling of Session Recaps

    … they've learned, follow, and recommend you to other like-minded people. Seven Habits of an Agile Careerist (With Marti Konstant) If you can focus on optimizing creativity, productivity, and happiness within your career, you can indeed be an agile careerist, Marti Konstant stated. Citing examples from Gen X and Gen Y case studies, Konstant…

    MarketingProfs- 10 readers -
  • ROTE 36: Dan Schawbel and the Power of Personal Branding

    … experience. After making his way through eight different internships, Dan finally found his calling and started to get his life on the path he wanted. Today Dan has been awarded various achievements such as being listed among Forbes Magazine 30 Under 30, Inc Magazines’s 30 Under 30 and Business Week’s 20 Entrepreneurs You Should Follow to name a few…

    Zac Johnson/ Zac Johnsonin Social- 7 readers -
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