Gen Y

Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.
Posts about Gen Y
  • What’s the Difference Between Gen Y and Gen Z? (Infographic)

    … Internet and social media use varies across generational boundaries. Marketers and networks realize that capitalising on a core audience at a young age can have a big impact on long term retention and loyalty. A recent report from Refuel Agency examines trends among Gen Z and Gen Y Millennials. Much like older millennials, Gen Z survey…

    AllTwitterin Social- 19 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … of Generation Y are now adult consumers. Millennials should be a key focus for brands of all sorts as this generation now prepares to purchase their first home (5.2 billion renters will be buying their first home this year), have a baby and purchase a new vehicle. With this in mind, organizations need to be found online when these milestone…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Why You Need To Stop Ageist Millennial Marketing

    … Published 1 min ago 34 At some point in your marketing career you’ve likely considered the impact of “millennials” or “Gen Y” on your business. And even if they weren’t your target market at the time, you knew it wouldn’t be long before they were, as this group comes of age and replaces the baby boomers. Is Millennial Marketing Actually…

    Relevancein Content- 17 readers -
  • How Hootsuite Helps: A Social Media Toolkit for Banks

    … adoption still lagging in financial services? Regulatory compliance is an understandable concern, and today’s banking customers have high digital expectations. Capgemini’s World Retail Banking Report 2014 suggests that, “Future customers, mainly Gen Y or millennial, value technology, have high digital expectations, and are the largest users…

    Hootsuitein Social How To's- 10 readers -
  • The 6 Steps To Perfectly Optimizing Any Content

    …. Grant Simmons stirred up the SEO community when he wrote his “Keywords Are Dead!” article over at Search Engine Watch. The point he was making was not that keywords are actually dead and gone, but that there is something more basic we need to be driving at: user intent. Here’s what he advised: We live in an online world where users know what…

    Neil Patel/ Marketing Landin Content- 11 readers -
  • The Digiday list: What’s in and what’s out for 2015

    … a native ad for itself. So let’s set aside the semantic arguments for now. We still have each other; we’re not all bots yet. This content was not programmatically delivered. So. Are you a brogrammer or a girl who codes? Will this resonate more with millennials or Gen Y? Are you in or are you out? We’ll let you know below. Consider this an Uber for year…

    Digiday- 16 readers -
  • Unruly launches programmatic video platform for premium impressions

    … Unruly launches programmatic video platform for premium impressions October 24, 2014 by Greg Jarboe Leave a Comment Unruly, a marketing technology company, today announced that it is has partnered with Index Exchange, a division of ad technology firm Casale Media, to access programmatic demand from leading demand side platforms and agency…

    Greg Jarboe/ The SEM Post- 13 readers -
  • Social Media for Social Good

    … that helped us feel like we were making a difference. In our day-to-day lives we probably wouldn’t douse ourselves in ice water, go out without make-up, or grow a Tom Selleck worthy mustache, but these are things we’re happy to do for charity and it makes us feel involved. Let Goals Dictate Audience Most marketers focus on Gen Y as the social…

    Price Thomas/ RKGBlogin Social Facebook Twitter -
  • 2014 B2B Forum Day 1: A Sampling of Session Recaps

    … business, register now for just $295 and start watching this year's sessions online, starting October 17, 2014. Snow encouraged marketers to reconsider how they develop content, and to view those content offerings from the view of the reader or consumer. Snow cited the example of revolutionary Che Guevara and Radio Rebelde (Rebel Radio…

    MarketingProfs- 10 readers -
  • ROTE 36: Dan Schawbel and the Power of Personal Branding

    … experience. After making his way through eight different internships, Dan finally found his calling and started to get his life on the path he wanted. Today Dan has been awarded various achievements such as being listed among Forbes Magazine 30 Under 30, Inc Magazines’s 30 Under 30 and Business Week’s 20 Entrepreneurs You Should Follow to name a few…

    Zac Johnson/ Zac Johnsonin Social- 7 readers -
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