Gen Z

Generation Z is one name used for the cohort of people born after the Millennial Generation. There is no agreement on the exact dates of the generation with some sources starting it at the mid or late 1990s or from the mid 2000s to the present day. This is the generation that is currently being born.
Posts about Gen Z
  • Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper

    … In 2020, which generation do you think will be the largest consumer group worldwide, according to fitch.com? While millennials have had their moment in the spotlight for sure – being studied at every step of their maturity by marketers and business owners alike – Gen Zers are the latest generation of shoppers and buyers to [...] Read More... The post Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper appeared first on Dex Media. …

    Dex Media- 16 readers -
  • Less Than Half of Baby Boomers Like Seeing Diversity in Ads

    … stereotypes from the past. While 60 percent of Gen Z believes progressive gender norms make it easier for people to be themselves, only 52 percent of the baby boomer population feels the same way. And the majority of boomers do not like seeing ads that show diverse types of families. This demographic split goes beyond just advertising. A July 2016…

    The Content Strategist- 22 readers -
  • How Is Gen Z Using Social Media?

    … Generation Z is starting to come into its own and distinguishing itself from other generations. Very often we hear talk about millennials using social sites, but Gen Z should be your focus if you’re trying to capture viewers and users in emerging markets. A report from market research firm Fluent examines the online activity of Gen Z, along…

    AllFacebookin Social Facebook How To's YouTube- 18 readers -
  • If You Want To Really Reach Gen Z, Snapchat Is The Way

    … as a marketing platform. However, according to Lynn Morton, strategy director at the R2Integrated marketing agency, thus far, publishers are the only ones that have truly gone “all in,” particularly on the Discovery channel. She admitted that Snapchat is still new for most marketers adding: Snapchat has a huge userbase. The platform tends to skew…

    Inside Facebookin Social- 12 readers -
  • Cracking the Code to Understand Gen Z

    … they look for in social platforms and messaging apps, and ways to connect with them as a brand. Gen Z’s View on Social Media and Messaging Apps Gen Z grew up watching their elders commit public flubs on Facebook and Twitter, from embarrassing moments to inappropriate rants that caused dire repercussions to their personal and professional lives…

    Inside Facebookin Social- 22 readers -
  • What’s the Difference Between Gen Y and Gen Z? (Infographic)

    … Internet and social media use varies across generational boundaries. Marketers and networks realize that capitalising on a core audience at a young age can have a big impact on long term retention and loyalty. A recent report from Refuel Agency examines trends among Gen Z and Gen Y Millennials. Much like older millennials, Gen Z survey…

    AllTwitterin Social- 22 readers -
  • 21 Content Marketing Predictions for the 2nd Half of 2015

    … will start seriously turning their attention to Gen Z, roughly a quarter of the U.S. population. They’ll need to come correct—these kids are notorious for having different habits than millennials, consistently using as many as five different devices (laptop, TV, iPad, smartphone, desktop). —Ann Fabens-Lassen, Communications Manager (Tweet this!) 4. More…

    The Content Strategistin Content SaaS- 40 readers -
  • Bae, is your social media strategy on fleek?

    … differences. For “Generation Y, born 1981-2000,” Target emphasizes “fast, casual, direct and high-tech” communication and exhorts Target employees to “keep communication clear, direct and specific.” Sounds sensible, but that’s when you end up with awkward and outdated tweets with the #yolo hashtag. “When you see a brand aging down its social…

    Shareen Pathak/ Digidayin Social- 28 readers -
  • Snapchat COO Emily White Covers Generation Z at #FordNAIAS

    … Each year at the North American International Auto Show, Ford invites about 200-300 bloggers and digital influencers to partake in exclusive sessions, product demonstrations, and more. This year, I was on hand to listen to Snapchat‘s COO, Emily White, DigitTour Co-Founder and CEO Meredith Valiando Rojas, and 12-year-old entrepreneur (and Gen…

    Kelsey Jones/ Search Engine Journalin Social- 13 readers -
Get the top posts daily into your mailbox!