Gen Z

Generation Z is one name used for the cohort of people born after the Millennial Generation. There is no agreement on the exact dates of the generation with some sources starting it at the mid or late 1990s or from the mid 2000s to the present day. This is the generation that is currently being born.
Posts about Gen Z
  • Less Than Half of Baby Boomers Like Seeing Diversity in Ads

    … stereotypes from the past. While 60 percent of Gen Z believes progressive gender norms make it easier for people to be themselves, only 52 percent of the baby boomer population feels the same way. And the majority of boomers do not like seeing ads that show diverse types of families. This demographic split goes beyond just advertising. A July 2016…

    The Content Strategist- 14 readers -
  • How Is Gen Z Using Social Media?

    … Generation Z is starting to come into its own and distinguishing itself from other generations. Very often we hear talk about millennials using social sites, but Gen Z should be your focus if you’re trying to capture viewers and users in emerging markets. A report from market research firm Fluent examines the online activity of Gen Z, along…

    AllFacebookin Social Facebook How To's YouTube- 18 readers -
  • If You Want To Really Reach Gen Z, Snapchat Is The Way

    … as a marketing platform. However, according to Lynn Morton, strategy director at the R2Integrated marketing agency, thus far, publishers are the only ones that have truly gone “all in,” particularly on the Discovery channel. She admitted that Snapchat is still new for most marketers adding: Snapchat has a huge userbase. The platform tends to skew…

    Inside Facebookin Social- 12 readers -
  • Cracking the Code to Understand Gen Z

    … in a world of cheap bandwidth and ubiquitous big-screen smartphones and tablets. Images and videos personalized with filters, emojis and doodles are the go-to methods of connection for Gen Z. For personal communications, they prefer messaging platforms that emphasize privacy and provide rich visual interactions—a reason why Picpal has been so successful…

    Inside Facebookin Social- 18 readers -
  • What’s the Difference Between Gen Y and Gen Z? (Infographic)

    … Internet and social media use varies across generational boundaries. Marketers and networks realize that capitalising on a core audience at a young age can have a big impact on long term retention and loyalty. A recent report from Refuel Agency examines trends among Gen Z and Gen Y Millennials. Much like older millennials, Gen Z survey…

    AllTwitterin Social- 21 readers -
  • 21 Content Marketing Predictions for the 2nd Half of 2015

    … will start seriously turning their attention to Gen Z, roughly a quarter of the U.S. population. They’ll need to come correct—these kids are notorious for having different habits than millennials, consistently using as many as five different devices (laptop, TV, iPad, smartphone, desktop). —Ann Fabens-Lassen, Communications Manager (Tweet this!) 4. More…

    The Content Strategistin Content SaaS- 33 readers -
  • Bae, is your social media strategy on fleek?

    … A dizzying number of brands, from Taco Bell to Stouffer’s to Seamless, are attempting to sound less like Fortune 500 companies and more like your 14-year-old nephew, at least on social media. According to data crunched by Brandwatch, there have been nearly 17,000 mentions by brands and consumers of the word “bae” or “fleek” online. Among…

    Shareen Pathak/ Digidayin Social- 28 readers -
  • Snapchat COO Emily White Covers Generation Z at #FordNAIAS

    … Each year at the North American International Auto Show, Ford invites about 200-300 bloggers and digital influencers to partake in exclusive sessions, product demonstrations, and more. This year, I was on hand to listen to Snapchat‘s COO, Emily White, DigitTour Co-Founder and CEO Meredith Valiando Rojas, and 12-year-old entrepreneur (and Gen…

    Kelsey Jones/ Search Engine Journalin Social- 13 readers -
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