Gen Z

Generation Z is one name used for the cohort of people born after the Millennial Generation. There is no agreement on the exact dates of the generation with some sources starting it at the mid or late 1990s or from the mid 2000s to the present day. This is the generation that is currently being born.
Posts about Gen Z
  • Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper

    … In 2020, which generation do you think will be the largest consumer group worldwide, according to fitch.com? While millennials have had their moment in the spotlight for sure – being studied at every step of their maturity by marketers and business owners alike – Gen Zers are the latest generation of shoppers and buyers to [...] Read More... The post Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper appeared first on Dex Media. …

    Dex Media- 15 readers -
  • Less Than Half of Baby Boomers Like Seeing Diversity in Ads

    … stereotypes from the past. While 60 percent of Gen Z believes progressive gender norms make it easier for people to be themselves, only 52 percent of the baby boomer population feels the same way. And the majority of boomers do not like seeing ads that show diverse types of families. This demographic split goes beyond just advertising. A July 2016…

    The Content Strategist- 20 readers -
  • How Is Gen Z Using Social Media?

    … Generation Z is starting to come into its own and distinguishing itself from other generations. Very often we hear talk about millennials using social sites, but Gen Z should be your focus if you’re trying to capture viewers and users in emerging markets. A report from market research firm Fluent examines the online activity of Gen Z, along…

    AllFacebookin Social Facebook How To's YouTube- 18 readers -
  • If You Want To Really Reach Gen Z, Snapchat Is The Way

    … toward Millennials and Gen Z area, so if those are the people you’re trying to reach and trying to get them to embrace and tell your brand’s story, then it can definitely be a very powerful platform. Indeed, Snapchat is the fastest growing social network in the history of social networks, and 63 percent of its more than 100,000 daily active users…

    Inside Facebookin Social- 12 readers -
  • Cracking the Code to Understand Gen Z

    … they look for in social platforms and messaging apps, and ways to connect with them as a brand. Gen Z’s View on Social Media and Messaging Apps Gen Z grew up watching their elders commit public flubs on Facebook and Twitter, from embarrassing moments to inappropriate rants that caused dire repercussions to their personal and professional lives…

    Inside Facebookin Social- 21 readers -
  • What’s the Difference Between Gen Y and Gen Z? (Infographic)

    … Internet and social media use varies across generational boundaries. Marketers and networks realize that capitalising on a core audience at a young age can have a big impact on long term retention and loyalty. A recent report from Refuel Agency examines trends among Gen Z and Gen Y Millennials. Much like older millennials, Gen Z survey…

    AllTwitterin Social- 22 readers -
  • 21 Content Marketing Predictions for the 2nd Half of 2015

    … will start seriously turning their attention to Gen Z, roughly a quarter of the U.S. population. They’ll need to come correct—these kids are notorious for having different habits than millennials, consistently using as many as five different devices (laptop, TV, iPad, smartphone, desktop). —Ann Fabens-Lassen, Communications Manager (Tweet this!) 4. More…

    The Content Strategistin Content SaaS- 39 readers -
  • Bae, is your social media strategy on fleek?

    …, is that consumers see through it. “It’s like in the early ’90s when every youth brand had to label itself as somehow ‘Xtreme.’” The metrics at least show that, depending on the brand, talking like Gen Z online has its benefits. For example, Taco Bell and Pizza Hut saw more engagement with consumers after using the words “bae” and “fleek” than did…

    Shareen Pathak/ Digidayin Social- 28 readers -
  • Snapchat COO Emily White Covers Generation Z at #FordNAIAS

    … Z’er) Davis Barrow. White, Rojas, and Barrow discussed making way for “Gen Z,” which is anyone currently under the age of 21. As the event started, it was stated that Gen Z’s mantra is “Good things come to those who act…” which means that these budding entrepreneurs, professionals, and decision makers will likely lead companies and conduct…

    Kelsey Jones/ Search Engine Journalin Social- 13 readers -
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