Gen Z

Generation Z is one name used for the cohort of people born after the Millennial Generation. There is no agreement on the exact dates of the generation with some sources starting it at the mid or late 1990s or from the mid 2000s to the present day. This is the generation that is currently being born.
Posts about Gen Z
  • Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper

    … In 2020, which generation do you think will be the largest consumer group worldwide, according to fitch.com? While millennials have had their moment in the spotlight for sure – being studied at every step of their maturity by marketers and business owners alike – Gen Zers are the latest generation of shoppers and buyers to [...] Read More…

    Dex Media- 16 readers -
  • Less Than Half of Baby Boomers Like Seeing Diversity in Ads

    … and open society, especially among millennials,” Quim Gil, head brand planner at ad agency Richards/Lerma, said in an interview with eMarketer. “We know that these new, modern consumers share an endless curiosity and openness to new cultures, no matter what their skin color. They want to learn new languages and hear different opinions—they don’t want…

    The Content Strategist- 22 readers -
  • 5 Things Marketers Need to Know About Gen Z

    … “How do I talk to Gen Z?” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. The executive wanted to make sure his brand would appeal to teenagers, not only with an eye toward future sales, but also in order to attract…

    The Content Strategist- 18 readers -
  • How Is Gen Z Using Social Media?

    … Generation Z is starting to come into its own and distinguishing itself from other generations. Very often we hear talk about millennials using social sites, but Gen Z should be your focus if you’re trying to capture viewers and users in emerging markets. A report from market research firm Fluent examines the online activity of Gen Z, along…

    AllFacebookin Social Facebook How To's YouTube- 19 readers -
  • If You Want To Really Reach Gen Z, Snapchat Is The Way

    …, are between the ages of 13-to-34 and a driving force behind the mobile revolution. According to R2Integrated digital marketing and analytics strategist Tim Howell, not only are users moving away from “mass public outreach channels” to more intimate forms of digital communication, marketers are following suit. He noted: This is really where…

    Inside Facebookin Social- 12 readers -
  • Cracking the Code to Understand Gen Z

    … they look for in social platforms and messaging apps, and ways to connect with them as a brand. Gen Z’s View on Social Media and Messaging Apps Gen Z grew up watching their elders commit public flubs on Facebook and Twitter, from embarrassing moments to inappropriate rants that caused dire repercussions to their personal and professional lives…

    Inside Facebookin Social- 23 readers -