Gender

  • Should ICANN get a breastfeeding areas? Have your say!

    … ICANN has launched a survey of community members’ views on gender, apparently trying to figure out whether it has a sexism problem. The short, anonymous quiz, published today, asks a bunch of reasonable questions about gender diversity at ICANN’s physical meetings and online interactions. The organization wants to know if you think your…

    Kevin Murphy/ DomainIncite- 15 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … video campaigns in the U.S. now request ratings verification such as Nielsen Digital Ad Ratings or comScore vCE. This number is up 115 percent from 19 percent of campaigns requesting such verification just three years ago. More campaigns are relying on age and gender targeting, yet accuracy, according to Nielsen, has not improved at all since 2014…

    AllTwitterin Facebook- 28 readers -
  • How Instagram Users Shop for Tech Products

    … With CES 2017 firing on all cylinders, Instagram did some research on how its users discover, learn about and buy tech products. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that 66 percent of respondents to its survey indicated interest in shopping via their smartphones—1.7 times higher than…

    David Cohen/ AllTwitterin Social Facebook How To's- 21 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … of hundred thousand. You now have your lookalike audience in there, so just go through the normal steps of choosing the age and gender, interests, behaviors, purchasing habits, income, etc.–whatever you have in your Excel sheet, really. After you have filled out the necessary information, click “create audience,” and it will be available for you…

    AllFacebookin Social Facebook- 21 readers -
  • 79 Percent of Online Americans Use Facebook (Study)

    … It’s common knowledge that Facebook is the dominant social network in terms of user base, but a new report from Pew Research Center showed just how dominant it is. Pew surveyed 1,520 U.S. adults for its Social Media Update 2016, and it found that 79 percent of online Americans use Facebook, more than doubling Instagram (32 percent), Pinterest (31…

    David Cohen/ Inside Facebookin Social Facebook Twitter- 23 readers -
  • What Did Social Media Users Talk About This Halloween?

    … trending costumes online: Witch (26.79 percent) Star Wars costumes (19.2 percent) Clowns (13.38 percent) Batman (7.41 percent) General superhero costumes (7.13 percent) Most-discussed current political costumes online: Trump (49.48 percent) Hillary Clinton (33.41 percent) Barack Obama (14.02 percent) Michelle Obama (2.42…

    David Cohen/ Inside Facebookin Social Twitter- 21 readers -
  • Pinterest Tops 150 Million Monthly Active Users

    … managed countries—U.K., France, Germany, Brazil, Japan—in the first half of 2016 than it did in all of 2015. Pinterest is serving 10 billion recommendations daily, double last year’s figure. 150 million visual searches are performed on Pinterest every month, along with more than 2 billion text-based idea searches. There are more than 1 million…

    David Cohen/ Inside Facebookin Social- 21 readers -
  • Liftoff: Female App Users 34% More Likely to Purchase Than Males

    … Mobile user acquisition company Liftoff released its annual Mobile App Engagement Index, which analyzed how gender affects the in-application purchase behavior of users in mobile shopping and gaming apps. Liftoff analyzed more than 7.3 million app installs and nearly 65 million post-install events from January through June, and it found…

    Inside Facebook- 17 readers -
  • Twitter Adds Aggregate User Age Information to Gnip Audience API

    … By David Cohen on Oct. 5, 2016 - 11:00 AM Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender Language Interests TV genre TV show Location (country…

    David Cohen/ AllTwitterin Social Twitter- 19 readers -
  • Just 36% of people entering the tech industry are women

    … in corporate America are saying gender equality is a top ten priority – and in the wake of the high-profile Gamergate controversy – tech is still woefully behind. Women entering the tech industry are far outnumbered by men and they lose ground on every step of the ladder The McKinsey report separates out key industries in the US and shows the proportion…

    Luke Richards/ Search Engine Watch- 20 readers -
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