Gender

  • Should ICANN get a breastfeeding areas? Have your say!

    … ICANN has launched a survey of community members’ views on gender, apparently trying to figure out whether it has a sexism problem. The short, anonymous quiz, published today, asks a bunch of reasonable questions about gender diversity at ICANN’s physical meetings and online interactions. The organization wants to know if you think your…

    Kevin Murphy/ DomainIncite- 16 readers -
  • Snapchat Teams Up With Nielsen Mobile Digital Ad Ratings

    … Featured Jobs Audience Development Analyst WNET New York Public Media 10019, New York City SEO/Editorial Freelancer New Hope Media LLC New York City, New York Social Media Strategist Oceana Washington, D.C. Audience Development Manager LADDERS New York City, New York Digital Marketing Specialist Liquisite- eMazzanti Hoboken, New Jersey See more Jobs »…

    David Cohen/ AllTwitter- 19 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … impressions they are serving to the wrong audiences. The odds that a 25-year-old is in the market for a baby stroller are considerably lower than those for a 35-year-old. Marketers are pouring hefty resources into defining their target audiences, and their campaigns should deliver ads to those segments they’ve picked. To begin to close this accuracy gap…

    AllTwitterin Facebook- 28 readers -
  • How Instagram Users Shop for Tech Products

    … With CES 2017 firing on all cylinders, Instagram did some research on how its users discover, learn about and buy tech products. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that 66 percent of respondents to its survey indicated interest in shopping via their smartphones—1.7 times higher than…

    David Cohen/ AllTwitterin Social Facebook How To's- 22 readers -
  • How Ad Testing Can Combat Facebook’s Slow Ad Growth

    … with different placements to see which option attracts more clicks. A/B testing, or split testing, is one of the best ways to discover which ad works best. Facebook’s ad splitting tool makes it easy to segment your audience by age, gender or many other attributes. Comparing the results from multiple variations of an ad provides the hard data you need…

    Inside Facebookin Facebook How To's- 55 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … and foremost, know your audiences and document them on an Excel sheet. This may seem like a “duh” statement, but when you are targeting females age 25 through 45, you want to know what their interests, behaviors, buying habits, etc. are so that you can create a custom audience and feel comfortable that it is different than your females age 45 through 65…

    AllFacebookin Social Facebook- 22 readers -
  • 79 Percent of Online Americans Use Facebook (Study)

    … It’s common knowledge that Facebook is the dominant social network in terms of user base, but a new report from Pew Research Center showed just how dominant it is. Pew surveyed 1,520 U.S. adults for its Social Media Update 2016, and it found that 79 percent of online Americans use Facebook, more than doubling Instagram (32 percent), Pinterest…

    David Cohen/ Inside Facebookin Social Facebook Twitter- 23 readers -
  • What Did Social Media Users Talk About This Halloween?

    …, the most popular age group was 18 to 25 years old, followed distantly by 25- to 35-year-olds. Where were they talking? 52.73 percent of conversations were on Twitter. 26.7 percent on Instagram. 5.18 percent in online forums. 3.94 percent in blogs. 3.49 percent in general online news sites. Top Halloween hashtags: #halloween…

    David Cohen/ Inside Facebookin Social Twitter- 21 readers -
  • Pinterest Tops 150 Million Monthly Active Users

    … managed countries—U.K., France, Germany, Brazil, Japan—in the first half of 2016 than it did in all of 2015. Pinterest is serving 10 billion recommendations daily, double last year’s figure. 150 million visual searches are performed on Pinterest every month, along with more than 2 billion text-based idea searches. There are more than 1 million…

    David Cohen/ Inside Facebookin Social- 21 readers -
  • Liftoff: Female App Users 34% More Likely to Purchase Than Males

    … (male or female) who made an in-app purchase in a mobile game. The report also showed that the cost to drive an in-app purchase in a mobile game decreased 24 percent from the first quarter to the second quarter of 2016. Breaking in-game purchases down by gender, the report showed that 6.7 percent of female users who install a game make a purchase…

    Inside Facebook- 17 readers -
  • Twitter Adds Aggregate User Age Information to Gnip Audience API

    …) Location (region) Location (metro) Device category Wireless device network Mark Callahan, who works on data product marketing for Twitter, added in a blog post: Twitter’s age models use a blend of several data sources. Many users provide birthday information in their profile settings. For those that don’t, we apply other proprietary signals…

    David Cohen/ AllTwitterin Social Twitter- 20 readers -
  • Just 36% of people entering the tech industry are women

    … in corporate America are saying gender equality is a top ten priority – and in the wake of the high-profile Gamergate controversy – tech is still woefully behind. Women entering the tech industry are far outnumbered by men and they lose ground on every step of the ladder The McKinsey report separates out key industries in the US and shows the proportion…

    Luke Richards/ Search Engine Watch- 20 readers -
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