Gender

  • Should ICANN get a breastfeeding areas? Have your say!

    … ICANN has launched a survey of community members’ views on gender, apparently trying to figure out whether it has a sexism problem. The short, anonymous quiz, published today, asks a bunch of reasonable questions about gender diversity at ICANN’s physical meetings and online interactions. The organization wants to know if you think your…

    Kevin Murphy/ DomainIncite- 16 readers -
  • Snapchat Teams Up With Nielsen Mobile Digital Ad Ratings

    … Featured Jobs Audience Development Analyst WNET New York Public Media 10019, New York City SEO/Editorial Freelancer New Hope Media LLC New York City, New York Social Media Strategist Oceana Washington, D.C. Audience Development Manager LADDERS New York City, New York Digital Marketing Specialist Liquisite- eMazzanti Hoboken, New Jersey See…

    David Cohen/ AllTwitter- 19 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … Over the past few months, several reports have described major inaccuracies in age and gender targeting. Pinsight Media reported that not only is 60 percent of age data on mobile exchanges inaccurate, but it’s also off by an average of 10 years. This is a big problem—a massive problem, in fact. According to Videology, 41 percent of digital…

    AllTwitterin Facebook- 28 readers -
  • How Instagram Users Shop for Tech Products

    … With CES 2017 firing on all cylinders, Instagram did some research on how its users discover, learn about and buy tech products. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that 66 percent of respondents to its survey indicated interest in shopping via their smartphones—1.7 times higher than…

    David Cohen/ AllTwitterin Social Facebook How To's- 21 readers -
  • How Ad Testing Can Combat Facebook’s Slow Ad Growth

    … with different placements to see which option attracts more clicks. A/B testing, or split testing, is one of the best ways to discover which ad works best. Facebook’s ad splitting tool makes it easy to segment your audience by age, gender or many other attributes. Comparing the results from multiple variations of an ad provides the hard data you need…

    Inside Facebookin Facebook How To's- 53 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … and foremost, know your audiences and document them on an Excel sheet. This may seem like a “duh” statement, but when you are targeting females age 25 through 45, you want to know what their interests, behaviors, buying habits, etc. are so that you can create a custom audience and feel comfortable that it is different than your females age 45 through 65…

    AllFacebookin Social Facebook- 21 readers -
  • 79 Percent of Online Americans Use Facebook (Study)

    … It’s common knowledge that Facebook is the dominant social network in terms of user base, but a new report from Pew Research Center showed just how dominant it is. Pew surveyed 1,520 U.S. adults for its Social Media Update 2016, and it found that 79 percent of online Americans use Facebook, more than doubling Instagram (32 percent), Pinterest…

    David Cohen/ Inside Facebookin Social Facebook Twitter- 23 readers -
  • What Did Social Media Users Talk About This Halloween?

    … trending costumes online: Witch (26.79 percent) Star Wars costumes (19.2 percent) Clowns (13.38 percent) Batman (7.41 percent) General superhero costumes (7.13 percent) Most-discussed current political costumes online: Trump (49.48 percent) Hillary Clinton (33.41 percent) Barack Obama (14.02 percent) Michelle Obama (2.42…

    David Cohen/ Inside Facebookin Social Twitter- 21 readers -
  • Pinterest Tops 150 Million Monthly Active Users

    … of its signups are from outside of the U.S. 40 percent of its signups globally are men, with that gender growing at 70 percent year-over-year. The number of Pins saved by men is growing at 80 percent year-over-year, and the number of men actively searching on Pinterest is up 55 percent over the same time period. Pinterest grew more in its five…

    David Cohen/ Inside Facebookin Social- 21 readers -
  • Liftoff: Female App Users 34% More Likely to Purchase Than Males

    … Mobile user acquisition company Liftoff released its annual Mobile App Engagement Index, which analyzed how gender affects the in-application purchase behavior of users in mobile shopping and gaming apps. Liftoff analyzed more than 7.3 million app installs and nearly 65 million post-install events from January through June, and it found…

    Inside Facebook- 17 readers -
  • Twitter Adds Aggregate User Age Information to Gnip Audience API

    … By David Cohen on Oct. 5, 2016 - 11:00 AM Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender Language Interests TV genre TV show Location (country…

    David Cohen/ AllTwitterin Social Twitter- 19 readers -
  • Just 36% of people entering the tech industry are women

    … in corporate America are saying gender equality is a top ten priority – and in the wake of the high-profile Gamergate controversy – tech is still woefully behind. Women entering the tech industry are far outnumbered by men and they lose ground on every step of the ladder The McKinsey report separates out key industries in the US and shows the proportion…

    Luke Richards/ Search Engine Watch- 20 readers -
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