General Catalyst

General Catalyst Partners is a venture capital firm focused on making investments in early stage technology-based companies including software, infrastructure software, and applied technology businesses. The firm also includes a growth capital team that focuses on later-stage investments via their XIR program.[citation needed]The firm, which has offices in Cambridge, Massachusetts, and Palo Alto, California, was founded in 2001. The firm has raised approximately $2.2 billion since inception across six funds, including a $500 million fund raised in 2011.
Posts about General Catalyst
  • Why Brand Names Matter Less and Less on Main Street

    … that access to product information impacts the way consumers make purchase decisions. A few years ago McKinsey and Company released research looking at the new purchase funnel, and found that in many, ways it wasn’t a funnel at all. The very premise of the funnel — that consumers make decisions deductively from an initial considerations set — was no longer…

    Steven Jacobs/ Street Fight- 9 readers -
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