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  • Promoted Video: Video Ads Come to Pinterest

    … Video ads have finally come to Pinterest, as the social network Wednesday announced the launch of Promoted Video. Promoted Video ads are video ads with the Pinterest touch, as they also contain featured pins, which are aimed at encouraging users to take action after watching the videos. Pinterest said in an email to SocialTimes that it ran alpha…

    David Cohen/ Inside Facebookin Social- 7 readers -
  • Pinterest Introduces Auction-Based CPM Campaigns, Frequency Capping

    … Pinterest is now allowing advertisers to bid on a CPM (cost per thousand impressions) basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns. The new auction-based CPM campaigns have been in testing with advertisers including The Home Depot and General…

    David Cohen/ AllFacebook- 5 readers -
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