- Our Blog
… the baby boomers and millennials, whose attributes are primarily age-driven. If you were born between the 1980s and the early 2000s, you’re a millennial. Your parents are baby boomers. Now, a new group has recently emerged: Generation C, or the connected consumers. Unlike boomers and millennials, members of Gen C are not bound by age. The label…
…, mainly their families. Quite a few say they prefer to “put blinders on” or “try not to follow politics.” Conversely, Gen C is a powerful new force in culture and commerce. Sixty-five percent are under 35 but they span the generations, empowered by technology to search out authentic content that they consume across all platforms and all screens…
Over the summer, we celebrated our nation’s independence by highlighting the top marketer blogs in the Eastern part of the United States. Now it’s time to explore the most exciting marketer blogs located throughout the Western region of the U.S. As noted back in July, the Content Marketing Institute reported 9 out of 10 marketers used content marketing in 2013.
… Somewhere just north of the border, a man is running across Canada. Extreme athlete and diabetic Sébastien Sasseville is on his way to Vancouver, and when he arrives in November he’ll have run the equivalent of 180 marathons. It’s a journey that will test his strength and resolve while inspiring millions of Canadians to adopt a healthier…