Generation Gap

The generational gap is a term popularized in Western countries during the 1960s referring to differences between people of younger generations and their elders, especially between children and their parents.Although some generational differences have existed throughout history, modern generational gaps have often been attributed to rapid cultural change in the postmodern period, particularly with respect to such matters as musical tastes, fashion, culture and politics. These changes are assumed to have been magnified by the unprecedented size of the young generation during the 1960s, which gave it the power and inclination to rebel against societal norms.
Posts about Generation Gap
  • How Digital Media is Shaping a New Generation of Commerce (Infographic)

    … Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market. An infographic from Acquity Group, a digital marketing agency, studies how user behaviour differs between the generations. Social networks, and Facebook in particular, have created a shift…

    AllTwitterin Social How To's- 17 readers -
  • Report: Millennial Employees the Biggest Threat to Network Security

    … Security breaches continue to be problematic, for large and small businesses alike. One security risk experts are most concerned is the Millennial generation. A report from SoftwareAdvice examines how the three key working demographics approach security, and airs the concerns of experts. According to Steven Weisman, security expert and author…

    AllTwitter- 19 readers -
  • Dark social is marketing’s little-known secret of unmeasured ROI

    …. This activity includes the use of social share buttons, as well as copying and pasting links into emails, chats and social posts. Bridging the generation gap Social media offers brands an almost overwhelming variety of choices when it comes to prioritizing the channels and content types that align with business objectives. Twitter, Facebook, Instagram…

    Digidayin Social Facebook Twitter YouTube- 12 readers -
  • 10 Reasons Why You Can’t Be Facebook Friends with Your Kids

    … in music, politics and the opposite (or same) sex. The fact that they’re shamelessly broadcasting their dubious opinions, love of morning sex and hatred of all people “judging me and shit” will only succeed in making you cringe. You’ll embarrass them. With pretty much everything you have to say. It’s called “the generation gap.” You’ll embarrass…

    Mary C. Long/ AllFacebookin Social Facebook- 17 readers -
  • From the comments: Who is really to blame for agency unhappiness?

    On Friday, Digiday published a piece about why agency employees seemed to be getting unhappier by the minute. Reasons varied: from fundamental changes in the way agencies operate to impossible clients (and bosses) to a simple lack of fun. The piece, already one of our most read and shared of the year, clearly resonated. To be sure, not everyone agreed with the central premise of the article.

    Shareen Pathak/ Digiday- 6 readers -