Generation Y

Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.
Posts about Generation Y
  • The Rules of Millennial Marketing, According to Stock Photos

    …— companies that are desperately trying to understand millennials tend to lack any real understanding of the demographic. (And that’s coming from a real-life twenty-something behind the keyboard.) What do marketers truly think about Generation Y? I searched the word “millennial” on Shutterstock to find out. 1. They are a nameless, faceless horde No one…

    Jillian Richardson/ The Content Strategist- 16 readers -
  • Study: Not All Millennials Use Social Media the Same Way

    It can be tempting for brands to just throw an avalanche of emojis at millennials and hope for an LOL1, but Generation Y is a more nuanced demographic than you might expect. Venture capital firm Battery Ventures and market-research company Ipsos surveyed more than 1,000 people between the ages of 20 and 35 to figure out how they use social media.

    Amanda Walgrove/ The Content Strategist- 18 readers -
  • SPI 172: Game Changing Business Growth With Peter Voogd

    … I can’t wait for you to meet today’s amazing guest: He’s Peter Voogd, and he’s the leading authority on Gen Y entrepreneurship. As CEO of GameChangersMovement.com, Peter has trained nearly 5,000 young entrepreneurs. He draws on the wealth of experience he’s gathered from his own career (which started before he even hit high school) to teach…

    Pat Flynn/ The Smart Passive Income Blog- 13 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … on millennials, I decided to ask: What’s the Big Deal with Millennials? And Tim McLain from Netsertive provided one of the best conversations on the topic, answered all my questions, and even provided a great infographic below. Tim recently held a webinar with Google on the topic that you may also wish to watch and listen to. Here’s our interview: Listen…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Why Millennial Travelers are Important

    … For the past few years the millennial consumer has been closely examined. The Millennials are the most connected, trendy, and largest generation. Because a lot of the members of this generation are still young and inexperienced, they are sometimes overlooked by hoteliers. But due to advancements in technology and their social network culture…

    E-Marketing Associatesin Social Content Google Facebook Twitter- 11 readers -
  • Bae, is your social media strategy on fleek?

    …, is that consumers see through it. “It’s like in the early ’90s when every youth brand had to label itself as somehow ‘Xtreme.’” The metrics at least show that, depending on the brand, talking like Gen Z online has its benefits. For example, Taco Bell and Pizza Hut saw more engagement with consumers after using the words “bae” and “fleek” than did…

    Shareen Pathak/ Digidayin Social- 27 readers -
  • Snapchat COO Emily White Covers Generation Z at #FordNAIAS

    … Each year at the North American International Auto Show, Ford invites about 200-300 bloggers and digital influencers to partake in exclusive sessions, product demonstrations, and more. This year, I was on hand to listen to Snapchat‘s COO, Emily White, DigitTour Co-Founder and CEO Meredith Valiando Rojas, and 12-year-old entrepreneur (and Gen…

    Kelsey Jones/ Search Engine Journalin Social- 12 readers -
  • The Top 15 Email Marketing Myths You Need to Know

    … Last year, we shared an amazing infographic that provided 7 email marketing myths. In my opinion, email continues to be one of the most undervalued, underused and abused communication methods that the average marketer has at their disposal. This time around, Email Monks has has shortlisted top 15 prominent email marketing myths and debunked…

    Douglas Karr/ Marketing Technology Blogin EMail- 10 readers -
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