Generation Y

Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.
Posts about Generation Y
    • How Each Generation Has Adapted To and Utilizes Technology

      It’s pretty common for me to groan when I see some article berating Millennials or making some other terrible stereotypical criticism. However, there’s little doubt there aren’t natural behavioral tendencies between generations and their relationship to technology. I think it’s safe to say that, on average, older generations don’t hesitate to pick up the phone and calls someo ...

      Douglas Karr/ Marketing Technology Blogin How To's- 12 readers -
  • The Rules of Millennial Marketing, According to Stock Photos

    …— companies that are desperately trying to understand millennials tend to lack any real understanding of the demographic. (And that’s coming from a real-life twenty-something behind the keyboard.) What do marketers truly think about Generation Y? I searched the word “millennial” on Shutterstock to find out. 1. They are a nameless, faceless horde No one…

    Jillian Richardson/ The Content Strategist- 31 readers -
  • SPI 172: Game Changing Business Growth With Peter Voogd

    … I can’t wait for you to meet today’s amazing guest: He’s Peter Voogd, and he’s the leading authority on Gen Y entrepreneurship. As CEO of GameChangersMovement.com, Peter has trained nearly 5,000 young entrepreneurs. He draws on the wealth of experience he’s gathered from his own career (which started before he even hit high school) to teach…

    Pat Flynn/ The Smart Passive Income Blog- 24 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … on millennials, I decided to ask: What’s the Big Deal with Millennials? And Tim McLain from Netsertive provided one of the best conversations on the topic, answered all my questions, and even provided a great infographic below. Tim recently held a webinar with Google on the topic that you may also wish to watch and listen to. Here’s our interview: Listen…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Why Millennial Travelers are Important

    … who are looking for a good time no matter what they are doing. Hotels are trying to keep up with this generation by grasping their attention with fresh ideas, extensive social media campaigns, loyalty programs and promotions. Some major hotel companies have even created small hotel chains geared directly toward Millennials. Having a strong social…

    E-Marketing Associatesin Social Content Google Facebook Twitter- 18 readers -
  • Bae, is your social media strategy on fleek?

    … Stouffer’s or Staples. The reaction across the board was mixed, with some consumers finding use of the slang funny where others felt the brand was trying too hard to be cool, again depending on the brand, according to Brandwatch’s sentiment analysis. (Fleek, for the record, is generally defined as being “on point” or, as kids used to say “coming…

    Shareen Pathak/ Digidayin Social- 29 readers -
  • Snapchat COO Emily White Covers Generation Z at #FordNAIAS

    … businesses in a different way from their parents or even Generation Y/Millenials, the young adults (ages 21-35ish) that came before them. Here’s some other facts about Gen Z: 52% use YouTube and social media for research assignments84% of adults under age 35 say that they are interested in the social standpoint and history of a company and its productsThe…

    Kelsey Jones/ Search Engine Journalin Social- 13 readers -
  • The Top 15 Email Marketing Myths You Need to Know

    … clients over to more beautiful, responsive email templates. They’re professional, they’re cost effective, and they fully test your template in Litmus – even sending you the results. Here are Email Monks 15 Email Marketing Myths Myth: Generation Y uses smart gadgets and tablets the most. Myth: Sending a first time or repeat customer the same email…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • Millennial Shoppers Like Facebook, Twitter, Brands and Even Ads [INFOGRAPHIC]

    Twitter has been cited as a top 10 business by millennials, with one in five using the social network to follow their favourite brands. There are more than 70 million millennials (aka, Generation Y – those born up to the early 2000s) in the U.S., with a combined purchase power of $170 billion. More than half (55 percent) watch videos several times a day on one of the more t ...

    Shea Bennett/ AllTwitter- 9 readers -
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