Generation Y

Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.
Posts about Generation Y
  • The Rules of Millennial Marketing, According to Stock Photos

    …— companies that are desperately trying to understand millennials tend to lack any real understanding of the demographic. (And that’s coming from a real-life twenty-something behind the keyboard.) What do marketers truly think about Generation Y? I searched the word “millennial” on Shutterstock to find out. 1. They are a nameless, faceless horde No one…

    Jillian Richardson/ The Content Strategist- 24 readers -
  • SPI 172: Game Changing Business Growth With Peter Voogd

    … I can’t wait for you to meet today’s amazing guest: He’s Peter Voogd, and he’s the leading authority on Gen Y entrepreneurship. As CEO of GameChangersMovement.com, Peter has trained nearly 5,000 young entrepreneurs. He draws on the wealth of experience he’s gathered from his own career (which started before he even hit high school) to teach…

    Pat Flynn/ The Smart Passive Income Blog- 21 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … Perhaps it’s because I keep misspelling millennial, perhaps it’s because I’m old, or perhaps it’s just because I keep getting pitched over and over and over again… I don’t know which, but I was really growing weary of hearing about millennials. So when another pitch came in to speak to another expert who has done a ton of research…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Why Millennial Travelers are Important

    …, many hotels are changing their marketing strategies to cater to the needs of Millennial travelers. Don’t underestimate this generation: besides the fact that the millennial population is 80 million strong, there are a few other reasons why marketing to Millennial travelers will be advantageous for your hotel. Travel site Hotwire.com has already…

    E-Marketing Associatesin Social Content Google Facebook Twitter- 15 readers -
  • Bae, is your social media strategy on fleek?

    … differences. For “Generation Y, born 1981-2000,” Target emphasizes “fast, casual, direct and high-tech” communication and exhorts Target employees to “keep communication clear, direct and specific.” Sounds sensible, but that’s when you end up with awkward and outdated tweets with the #yolo hashtag. “When you see a brand aging down its social…

    Shareen Pathak/ Digidayin Social- 28 readers -
  • Snapchat COO Emily White Covers Generation Z at #FordNAIAS

    … businesses in a different way from their parents or even Generation Y/Millenials, the young adults (ages 21-35ish) that came before them. Here’s some other facts about Gen Z: 52% use YouTube and social media for research assignments84% of adults under age 35 say that they are interested in the social standpoint and history of a company and its productsThe…

    Kelsey Jones/ Search Engine Journalin Social- 13 readers -
  • The Top 15 Email Marketing Myths You Need to Know

    … clients over to more beautiful, responsive email templates. They’re professional, they’re cost effective, and they fully test your template in Litmus – even sending you the results. Here are Email Monks 15 Email Marketing Myths Myth: Generation Y uses smart gadgets and tablets the most. Myth: Sending a first time or repeat customer the same email…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -
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