Generation Z

Generation Z is one name used for the cohort of people born after the Millennial Generation. There is no agreement on the exact dates of the generation with some sources starting it at the mid or late 1990s or from the mid 2000s to the present day. This is the generation that is currently being born.
Posts about Generation Z
  • Every Generation Z Takeover Story You’ll Be Reading for the Next 10 Years

    … When he was only 14 years old, Duncan Mitchell dropped out of middle school after watching an inspirational episode of Billions on Showtime. “I knew then that there was something more for me,” said Mitchell, now 16 and the CEO of a professional virtual-reality fidget-spinning league. “People in my generation, all they wanna do is dab on some…

    The Content Strategist- 30 readers -
  • Targeting generational buzzwords like “Millennials” means targeting no-one

    … If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy. “Astrology is fake,” you’d say, and given the precision of modern marketing tools, using the stars to analyze customers or understand population segments would not only be lazy…

    Search Engine Watch- 17 readers -
  • How to Build an Authentic Brand With a Remarkable Voice

    … Businesses today have more ways than ever to connect with their customers. Traditional methods like radio and television are still effective, but now, they can reach out to potential customers in their own homes through channels including social media, email, video and SMS messaging. And if you can do all these things, so can your competition…

    AllFacebookin Social How To's- 31 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    …. In that case, this deal came just in time to shore up viewership among millennial and Generation Z cord-cutters. Advertisers get into the game Advertisers still love the NFL for its ability to deliver large audiences in an age of media fragmentation, but linear TV is still based on an antiquated model of demographic targeting. Opening up…

    AllFacebookin Social Twitter YouTube- 25 readers -
  • Connecting With Gen Z: A Playbook for Digital Marketers

    … The digital marketing world is fixated on millennials, but the next generation of consumers is coming of age. Generation Z, also known as “post-millennials,” commonly refers to the cohort of individuals born after 1996. Barely out of high school, Gen Zs already have about $44 billion in spending power. Mintel even puts their purchasing power…

    AllTwitterin Social Facebook- 28 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … eMarketer released its first ad revenue projections for Snapchat, calling for $366.69 million in 2016 and a leap to $935.46 million in 2017. The market research company said in a release that it built its revenue model for Snapchat by combining its proprietary consumer adoption estimates, trends at similar social networks, monetization…

    David Cohen/ AllTwitter- 30 readers -
  • The Impact of Instagram Stories on Influencer Marketing

    … filters, ephemeral nature and adult-proof user experience, it has become the app of choice for millennials and Generation Z. The majority of its users are under 24, and this is its heartland. And it’s hard to imagine those Snapchatters fleeing the platform simply because Instagram now has the same feature. So don’t expect Instagram Stories to actively…

    Inside Facebook- 28 readers -
  • Influencer Marketing: Your Always-On Content Lab

    … is a staple in our daily routines–in fact, some studies report that people check their social accounts up to 17 times per day, with Generation Z spending a whopping nine hours per day consuming media, according to Common Sense Media. But society’s addiction to social media has made it extremely challenging for brands and marketers to know which channels…

    Inside Facebookin Social Content- 15 readers -
  • How Snapchat, Facebook and Instagram Are Reinventing Niche Marketing

    … snaps of her OOTDs (outfit of the day), then progressing to higher-quality style pictures. She tagged brands and was regrammed, winning over users looking for something unique and different. Facebook is going Live These days, millennials and Generation Z are all about skimming and “snackable content.” In fact, a study by Slate found that 38 percent…

    AllTwitterin Social Twitter YouTube- 23 readers -
  • Gotta Catch ‘Em All: The Captivating PR of Pokemon Go

    … If asked to predict a major unifying event for Generations X, Y and Z, most people would have been inclined to say something along the lines of a national crisis, the death of a trans-generational musician or a presidential election. It is unlikely that anyone would’ve predicted Pokemon Go to bring those of all ages together, and so quickly…

    AllFacebookin Google- 25 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … and pop-ups to informative, relevant banners and native ads, media companies are still struggling to find the best balance of ads that resonate without disrupting the user experience. Take The Next Web, which launched a new ad format that pushes articles out of the way and automatically starts playing a video ad that is nearly impossible to exit. One…

    AllTwitter- 28 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … “fanatically engaged” millennial and Generation Z consumers. Gatorade’s sponsored Super Bowl filter, which allowed users to dunk a virtual Gatorade cooler over people’s snaps, drove an astonishing 160 million impressions (that’s more people than watched the game). Entertainment brands like Universal Pictures are using Snapchat to promote new movies…

    Inside Facebook- 27 readers -
Get the top posts daily into your mailbox!