Genius Bar

The Genius Bar is a tech support station located inside some Apple retail stores, the purpose of which is to offer help and support for Apple products. Ron Johnson, the former Senior Vice President for Retail, has often referred to the Genius Bar as the "heart and soul of our stores". Employees are specially trained and certified at the Genius Bar. Their role is to help customers with Apple hardware and software. All in-store repairs of Apple products are carried out by "Geniuses", formerly known as Mac Geniuses. In September 2009, the Family Room Specialists were folded into the mix to handle iPod and iPhone troubleshooting.
Posts about Genius Bar
  • Empty Email Inbox: Win or Fail?

    … it. Then you get back to your life. Done. Boom.” He continued, “the real zero in Inbox Zero means having no residual anxiety or distraction about either the unknown unknowns or the known knowns or anything in-between.” Mann offers helpful suggestions to achieve Inbox Zero in his article, Inbox Zero: Processing to zero at his website 43 Folders. How…

    Carolyn Nicander Mohr/ The Wonder of Techin EMail- 26 readers -
  • Why Your Company Needs to Offer a Unified Brand Experience

    …; and ambitious and vaguely futuristic systems. Whether you're visiting the website or the Genius Bar, Apple's values are on display, reinforcing its brand in customers' minds, generating loyalty and turning customers into advocates. And when you look at Apple's business performance compared to its peers', you can see that building a solid brand experience…

    MarketingProfsin Social- 12 readers -
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