Genius Bar

The Genius Bar is a tech support station located inside some Apple retail stores, the purpose of which is to offer help and support for Apple products. Ron Johnson, the former Senior Vice President for Retail, has often referred to the Genius Bar as the "heart and soul of our stores". Employees are specially trained and certified at the Genius Bar. Their role is to help customers with Apple hardware and software. All in-store repairs of Apple products are carried out by "Geniuses", formerly known as Mac Geniuses. In September 2009, the Family Room Specialists were folded into the mix to handle iPod and iPhone troubleshooting.
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