Genius Bar

The Genius Bar is a tech support station located inside some Apple retail stores, the purpose of which is to offer help and support for Apple products. Ron Johnson, the former Senior Vice President for Retail, has often referred to the Genius Bar as the "heart and soul of our stores". Employees are specially trained and certified at the Genius Bar. Their role is to help customers with Apple hardware and software. All in-store repairs of Apple products are carried out by "Geniuses", formerly known as Mac Geniuses. In September 2009, the Family Room Specialists were folded into the mix to handle iPod and iPhone troubleshooting.
Posts about Genius Bar
  • Empty Email Inbox: Win or Fail?

    … computer, a/k/a The Beast, died an ugly death. No worries, I got an AppleCare warranty after I purchased my 17″ MacBook Pro in August 2012. So I brought The Beast into the Genius Bar at the Apple Store for repair where I was told that it needed a new graphics card. I was also informed that they had no record of AppleCare being purchased for my…

    Carolyn Nicander Mohr/ The Wonder of Techin EMail- 26 readers -
  • Why Your Company Needs to Offer a Unified Brand Experience

    … person at your company must be invested in and capable of living your brand promise. An airline can spend billions of dollars advertising how it puts its customers first, but if the CEO appears disingenuous, the airline's policies appear adversarial to the consumer. If a surly flight attendant refuses to help a customer with his flight change…

    MarketingProfsin Social- 12 readers -
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