Genius Bar

The Genius Bar is a tech support station located inside some Apple retail stores, the purpose of which is to offer help and support for Apple products. Ron Johnson, the former Senior Vice President for Retail, has often referred to the Genius Bar as the "heart and soul of our stores". Employees are specially trained and certified at the Genius Bar. Their role is to help customers with Apple hardware and software. All in-store repairs of Apple products are carried out by "Geniuses", formerly known as Mac Geniuses. In September 2009, the Family Room Specialists were folded into the mix to handle iPod and iPhone troubleshooting.
Posts about Genius Bar
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    … a fan or foe of having an empty inbox? Has finding an old email ever saved you money and/or aggravation? Do you spend a lot of time trying to manage your email inbox? Have you tried Inbox Zero? Let us know your thoughts in the Comments section below. If you’re brave enough, share with us the number of emails currently in your inbox! _________________ * Dangerous Inbox image (edited) courtesy of Recrea HQ via Flickr and Creative Commons Please share this article with others: Buffer…

    Carolyn Nicander Mohr/ The Wonder of Techin EMail- 20 readers -
  • Why Your Company Needs to Offer a Unified Brand Experience

    …; and ambitious and vaguely futuristic systems. Whether you're visiting the website or the Genius Bar, Apple's values are on display, reinforcing its brand in customers' minds, generating loyalty and turning customers into advocates. And when you look at Apple's business performance compared to its peers', you can see that building a solid brand experience…

    MarketingProfsin Social- 6 readers -
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