Geo Bid Adjustment

  • 13 Reasons You Should Geo-Target PPC Campaigns

    … Multiple accounts that I manage daily use city or state specific geo-targeting at the campaign level. While we have the option to use geo-bid modifiers across the campaign, this type of segmentation takes optimization to the next stage. Inside every paid search account manager, there is a control freak. Targeting campaigns at the city level…

    Kristina Mclane/ PPC Heroin Paid Search- 7 readers -
  • How to Optimize Your AdWords Enhanced Campaigns In 5 Minutes

    … between devices to communicate, shop, and stay entertained. To reach them you have to engage them wherever they are. Compare mobile CPA vs. desktop/tablet CPA. Better targeting and more value for your money. See a big lift in your ROI. GEO BID ADJUSTER Geographic bid modifiers provide a great way to adjust keyword bid strategy based…

    Jeremy Page/ PPC Heroin Paid Search- 12 readers -
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