Geo-Fencing

  • As Mobile Services Evolve, Improved Location Dynamics Will Change the Game

    … and refined by local context. Ask a person where he shops or eats, he’ll answer with a specific place in mind. In 2015, apps will catch up to that specificity. Location will mean more than a wandering blue dot; it will mean the places we’ve traveled, the relationships we’ve developed, and the resolutions we’ve kept. Michael Chasen is CEO of SocialRadar. A co-founder of Blackboard, he led that company as CEO for 15 years and successfully sold it to Providence Equity Partners in 2011. …

    Street Fightin Mobile- 14 readers -
  • 6 Platforms Merchants Can Use for Real-Time Customer Interaction

    … feedback, which a business can determine by running a sentiment analysis. Businesses can also collect feedback from customers with short “microsurveys.” ListenPort offers a free plan for merchants. 3. Guest Manager: Interact with customers while they wait for service. A front-of-house operations solution for restaurants, Guest Manager’s platform…

    Stephanie Miles/ Street Fightin Mobile- 11 readers -
  • With New Dashboards, Factual Puts A Face On Its Data

    … Factual is making a bigger push into the media business. The data company has released a new self-service tool to allow agencies, publishers and demand-side platforms to segment and build audiences using the company’s location analytics toolset. Last year, the firm entered the mobile ad fray with two new products. A geo-fencing API called…

    Steven Jacobs/ Street Fightin Mobile- 8 readers -
  • Target Adds Product Search to App in Time for Black Friday

    … features will include: Pulling user posts from social media and publishing them on the app Display of trending Target items on Pinterest Personalized homepage by selecting categories to feature Commenting on the app's new functionalities, Allan Wizemann, vice president of product for Target.com and mobile, said: "We want to build mobile experiences…

    Ashley Zeckman/ Search Engine Watch- 3 readers -
  • #PPCFright2014 Day 5: The Walking Dead

    …. Consider these almost like a P.O.P kit for your web site! These are the conveniences and incentives that make the purchase decision between you and a competitor a little easier. These are the things that can snap a Zombie shopper right back to life. Pre-ordering/Reserves – Exactly as it sounds, this means allowing customers to pre-order or reserve…

    Amy Bishop/ Clix Marketing PPC Blogin Google Facebook Twitter- 14 readers -
  • Lord and Taylor Plans to Install Bluetooth Beacons in Stores Nationwide

    … compelling.” The small, thumb-sized devices use bluetooth low energy, a short-range radio signal, to communicate with shopper’s mobile devices nearby. Last summer, Apple added new iBeacon protocol to its then-new mobile operating system that provided an easier way for developers to allow applications to interact with beacon signals passively, opening…

    Steven Jacobs/ Street Fight- 7 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … Retail firms are competing with online retail giants like Amazon and Zappos. Retail brick-and-mortar stores are aiming to provide the best experience to their customers. Foot traffic is a measure of customer motivation and interest (why did the individual prefer to come to the store to purchase when the option of online purchase is available…

    Marketing Technology Blogin Social EMail Twitter- 26 readers -
  • 7 Strategies for Using Mobile to Drive In-Store Sales

    … of special offers or rewards delivered directly to mobile devices. Very clean and accurate data is required to avoid waste and drive better conversion rates, [so retailers should] beware of geo-fencing and street address-based approaches.” (Ed Haslam, PlaceIQ) 2. Advertise on premium mobile apps. “Mobile advertising is very cost-effective, and it can…

    Stephanie Miles/ Street Fightin Mobile- 10 readers -
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