Geo-Fencing

  • 6 Platforms Merchants Can Use for Real-Time Customer Interaction

    … integrations, and geo-fencing. Medallia analyzes this data to provide real-time information to companies about what their customers really want. Medallia also offers a way for retailers to send email surveys and web intercept surveys to customers who have recently made purchases. Medallia was primarily built with large businesses in mind. The company offers…

    Stephanie Miles/ Street Fightin Mobile- 11 readers -
  • With New Dashboards, Factual Puts A Face On Its Data

    … — the Strike Ad’s and Turn’s of the world — ro offer competitive technology to the focused verticals. Of course, these firms have other assets — most notably, their networks — but it undoubtedly chips away at their advantage. Here’s what Bill Michels, SVP of product management & partnership at Factual, told me about their competitive position…

    Steven Jacobs/ Street Fightin Mobile- 9 readers -
  • Target Adds Product Search to App in Time for Black Friday

    …, the app automatically switches into geo-fencing mode, allowing for personalized location-based information. Other new features of the app include: Easily accessible shopping lists that include a scanner function Availability of products at different store locations Target will also be releasing an iPad app update later this month. The enhanced…

    Ashley Zeckman/ Search Engine Watch- 3 readers -
  • #PPCFright2014 Day 5: The Walking Dead

    … often we see zombies aimlessly roaming the holiday season, wandering in one direction hoping to grab a few customers and then reactively changing direction to try to grab a few more. Your plan should be deliberate, proactive, and cohesive. There are some great platforms for mobile and display. For instance, you might consider using geo-fencing…

    Amy Bishop/ Clix Marketing PPC Blogin Google Facebook Twitter- 15 readers -
  • Lord and Taylor Plans to Install Bluetooth Beacons in Stores Nationwide

    … the door for more widespread adoption over the past twelve months. In the pilot program, the company installed four to six beacons in each test store, and used a centralized system to send discounts and editorial content to devices which already had the retailer’s application installed. The in-store messaging ran alongside a more traditional geo…

    Steven Jacobs/ Street Fight- 7 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … Retail firms are competing with online retail giants like Amazon and Zappos. Retail brick-and-mortar stores are aiming to provide the best experience to their customers. Foot traffic is a measure of customer motivation and interest (why did the individual prefer to come to the store to purchase when the option of online purchase is available…

    Marketing Technology Blogin Social EMail Twitter- 28 readers -
  • 7 Strategies for Using Mobile to Drive In-Store Sales

    … that do it right will use mobile as a platform to showcase specific products, promote specials, and perhaps designated mobile landing pages for timely marketing promotions. (Kevin Bowers, ZettaMobile) 6. Integrate beacons with third-party data sources. “Beacons are being heralded as one of the biggest innovations to change the customer experience…

    Stephanie Miles/ Street Fightin Mobile- 11 readers -
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