Geo-Fencing

  • 6 Platforms Merchants Can Use for Real-Time Customer Interaction

    … feedback, which a business can determine by running a sentiment analysis. Businesses can also collect feedback from customers with short “microsurveys.” ListenPort offers a free plan for merchants. 3. Guest Manager: Interact with customers while they wait for service. A front-of-house operations solution for restaurants, Guest Manager’s platform…

    Stephanie Miles/ Street Fightin Mobile- 10 readers -
  • With New Dashboards, Factual Puts A Face On Its Data

    … Factual is making a bigger push into the media business. The data company has released a new self-service tool to allow agencies, publishers and demand-side platforms to segment and build audiences using the company’s location analytics toolset. Last year, the firm entered the mobile ad fray with two new products. A geo-fencing API called…

    Steven Jacobs/ Street Fightin Mobile- 7 readers -
  • Target Adds Product Search to App in Time for Black Friday

    … that Target guests will love. We believe the new shopping lists and maps make it easier than ever to shop target. While we’ve got a lot more mobile innovation to come, we look forward to guest feedback on these new experiences so that we can continue to refine and enhance them." The Search for Xbox One Target has already released its Black Friday…

    Ashley Zeckman/ Search Engine Watch- 3 readers -
  • #PPCFright2014 Day 5: The Walking Dead

    … often we see zombies aimlessly roaming the holiday season, wandering in one direction hoping to grab a few customers and then reactively changing direction to try to grab a few more. Your plan should be deliberate, proactive, and cohesive. There are some great platforms for mobile and display. For instance, you might consider using geo-fencing…

    Amy Bishop/ Clix Marketing PPC Blogin Google Facebook Twitter- 13 readers -
  • Lord and Taylor Plans to Install Bluetooth Beacons in Stores Nationwide

    … compelling.” The small, thumb-sized devices use bluetooth low energy, a short-range radio signal, to communicate with shopper’s mobile devices nearby. Last summer, Apple added new iBeacon protocol to its then-new mobile operating system that provided an easier way for developers to allow applications to interact with beacon signals passively, opening…

    Steven Jacobs/ Street Fight- 7 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … of prospects, delivering timely offers to them as they reach a very specific location. What is Omni-Channel Marketing? Omni-Channel Marketing refers to a the promotion and advertising that is strategically orchestrated across available and optimized mediums to reach the same prospect. Aside from the actual retail outlet, near-field communications…

    Marketing Technology Blogin Social EMail Twitter- 23 readers -
  • 7 Strategies for Using Mobile to Drive In-Store Sales

    … of special offers or rewards delivered directly to mobile devices. Very clean and accurate data is required to avoid waste and drive better conversion rates, [so retailers should] beware of geo-fencing and street address-based approaches.” (Ed Haslam, PlaceIQ) 2. Advertise on premium mobile apps. “Mobile advertising is very cost-effective, and it can…

    Stephanie Miles/ Street Fightin Mobile- 10 readers -
Get the top posts daily into your mailbox!
More from around the web