Geo-Fencing

  • 6 Platforms Merchants Can Use for Real-Time Customer Interaction

    … integrations, and geo-fencing. Medallia analyzes this data to provide real-time information to companies about what their customers really want. Medallia also offers a way for retailers to send email surveys and web intercept surveys to customers who have recently made purchases. Medallia was primarily built with large businesses in mind. The company offers…

    Stephanie Miles/ Street Fightin Mobile- 12 readers -
  • With New Dashboards, Factual Puts A Face On Its Data

    … Factual is making a bigger push into the media business. The data company has released a new self-service tool to allow agencies, publishers and demand-side platforms to segment and build audiences using the company’s location analytics toolset. Last year, the firm entered the mobile ad fray with two new products. A geo-fencing API called…

    Steven Jacobs/ Street Fightin Mobile- 9 readers -
  • #PPCFright2014 Day 5: The Walking Dead

    … often we see zombies aimlessly roaming the holiday season, wandering in one direction hoping to grab a few customers and then reactively changing direction to try to grab a few more. Your plan should be deliberate, proactive, and cohesive. There are some great platforms for mobile and display. For instance, you might consider using geo-fencing…

    Amy Bishop/ Clix Marketing PPC Blogin Google Facebook Twitter- 15 readers -
  • Lord and Taylor Plans to Install Bluetooth Beacons in Stores Nationwide

    … the door for more widespread adoption over the past twelve months. In the pilot program, the company installed four to six beacons in each test store, and used a centralized system to send discounts and editorial content to devices which already had the retailer’s application installed. The in-store messaging ran alongside a more traditional geo…

    Steven Jacobs/ Street Fight- 8 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … (NFC), proximity marketing, SMS and MMS, Mobile Apps, Email Marketing, Television, Radio, Direct Mail, Catalogs and other opportunities can be utilized to cross-promote offers to prospective consumers and businesses. An effective Point-of-Sale sales strategy is key to the success of retail firms. Utilizing location-based technologies to monitor…

    Marketing Technology Blogin Social EMail Twitter- 28 readers -
  • 7 Strategies for Using Mobile to Drive In-Store Sales

    … Mobile commerce is driving nearly $40 billion worth of sales for retailers today, with 84% of consumers now using their devices before or during real world shopping trips, according to a 2014 report by Deloitte Consulting. Despite the significant opportunity that exists for retailers, the reality is that mobile is an incredibly large topic…

    Stephanie Miles/ Street Fightin Mobile- 11 readers -
Get the top posts daily into your mailbox!
More from around the web