• 6 Platforms Merchants Can Use for Real-Time Customer Interaction

    … integrations, and geo-fencing. Medallia analyzes this data to provide real-time information to companies about what their customers really want. Medallia also offers a way for retailers to send email surveys and web intercept surveys to customers who have recently made purchases. Medallia was primarily built with large businesses in mind. The company offers…

    Stephanie Miles/ Street Fightin Mobile- 11 readers -
  • With New Dashboards, Factual Puts A Face On Its Data

    … Factual is making a bigger push into the media business. The data company has released a new self-service tool to allow agencies, publishers and demand-side platforms to segment and build audiences using the company’s location analytics toolset. Last year, the firm entered the mobile ad fray with two new products. A geo-fencing API called…

    Steven Jacobs/ Street Fightin Mobile- 8 readers -
  • Target Adds Product Search to App in Time for Black Friday

    …, the app automatically switches into geo-fencing mode, allowing for personalized location-based information. Other new features of the app include: Easily accessible shopping lists that include a scanner function Availability of products at different store locations Target will also be releasing an iPad app update later this month. The enhanced…

    Ashley Zeckman/ Search Engine Watch- 3 readers -
  • #PPCFright2014 Day 5: The Walking Dead

    … often we see zombies aimlessly roaming the holiday season, wandering in one direction hoping to grab a few customers and then reactively changing direction to try to grab a few more. Your plan should be deliberate, proactive, and cohesive. There are some great platforms for mobile and display. For instance, you might consider using geo-fencing…

    Amy Bishop/ Clix Marketing PPC Blogin Google Facebook Twitter- 14 readers -
  • Lord and Taylor Plans to Install Bluetooth Beacons in Stores Nationwide

    … of strategy at the The Hudson Bay Company, said that the firm plans to expand a small pilot in its Lord and Taylor locations to stores across North America by the end of November. The company is currently testing the proximity messaging technology in ten locations across the U.S. and Canada, and Carver says the results have been “extremely…

    Steven Jacobs/ Street Fight- 7 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … generation. Our goal is to find your audience not only through keyword, but find your audience at the location, or area, of interest. Using WeLink Social’s geo-fencing monitoring tool, the marketer can simply place the pin over the location of the retail outlet, set the specified radius of interest, and access the wealth of social media data…

    Marketing Technology Blogin Social EMail Twitter- 23 readers -
  • 7 Strategies for Using Mobile to Drive In-Store Sales

    … experience with mobile. If a company also has a large online presence, it can allow customers to order items—either large or out-of-stock items—quickly [via mobile]. It can also create partial showroom areas and give customers an incentive to purchase online. This reduces the restocking efforts in brick-and-mortar stores.” (Chris Bupp, GISi Indoors) Interviews have been edited for length and clarity. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fightin Mobile- 10 readers -
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