• 6 Platforms Merchants Can Use for Real-Time Customer Interaction

    Online reviews are big bucks for small business owners. Roughly two-thirds of Americans read online reviews before shopping at businesses, and 86% say negative reviews have influenced their buying decisions. Although there’s no sure-fire way for local merchants to ensure that every customer is a satisfied customer, there are things that businesses can do to decrease the chances ...

    Stephanie Miles/ Street Fight- 8 readers -
  • With New Dashboards, Factual Puts A Face On Its Data

    … Factual is making a bigger push into the media business. The data company has released a new self-service tool to allow agencies, publishers and demand-side platforms to segment and build audiences using the company’s location analytics toolset. Last year, the firm entered the mobile ad fray with two new products. A geo-fencing API called…

    Steven Jacobs/ Street Fightin Mobile- 6 readers -
  • Target Adds Product Search to App in Time for Black Friday

    …, the app automatically switches into geo-fencing mode, allowing for personalized location-based information. Other new features of the app include: Easily accessible shopping lists that include a scanner function Availability of products at different store locations Target will also be releasing an iPad app update later this month. The enhanced…

    Ashley Zeckman/ Search Engine Watch- 3 readers -
  • #PPCFright2014 Day 5: The Walking Dead

    … often we see zombies aimlessly roaming the holiday season, wandering in one direction hoping to grab a few customers and then reactively changing direction to try to grab a few more. Your plan should be deliberate, proactive, and cohesive. There are some great platforms for mobile and display. For instance, you might consider using geo-fencing…

    Amy Bishop/ Clix Marketing PPC Blogin Google Facebook Twitter- 11 readers -
  • Lord and Taylor Plans to Install Bluetooth Beacons in Stores Nationwide

    … the door for more widespread adoption over the past twelve months. In the pilot program, the company installed four to six beacons in each test store, and used a centralized system to send discounts and editorial content to devices which already had the retailer’s application installed. The in-store messaging ran alongside a more traditional geo…

    Steven Jacobs/ Street Fight- 7 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    …). The competitive advantage any retailer has over an online store is that the consumer is nearby and ready to make a purchase. Location-based marketing efforts are getting more and more refined and offering many more ways to lead the consumer through your door and into a purchase. What is Hyperlocal Marketing? Hyperlocal marketing has actually been…

    Marketing Technology Blogin Social EMail Twitter- 23 readers -
  • 7 Strategies for Using Mobile to Drive In-Store Sales

    Mobile commerce is driving nearly $40 billion worth of sales for retailers today, with 84% of consumers now using their devices before or during real world shopping trips, according to a 2014 report by Deloitte Consulting. Despite the significant opportunity that exists for retailers, the reality is that mobile is an incredibly large topic and many business owners are unsure ...

    Stephanie Miles/ Street Fight- 10 readers -
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