Geo-Fencing

  • 6 Platforms Merchants Can Use for Real-Time Customer Interaction

    … feedback, which a business can determine by running a sentiment analysis. Businesses can also collect feedback from customers with short “microsurveys.” ListenPort offers a free plan for merchants. 3. Guest Manager: Interact with customers while they wait for service. A front-of-house operations solution for restaurants, Guest Manager’s platform…

    Stephanie Miles/ Street Fightin Mobile- 14 readers -
  • With New Dashboards, Factual Puts A Face On Its Data

    … Factual is making a bigger push into the media business. The data company has released a new self-service tool to allow agencies, publishers and demand-side platforms to segment and build audiences using the company’s location analytics toolset. Last year, the firm entered the mobile ad fray with two new products. A geo-fencing API called…

    Steven Jacobs/ Street Fightin Mobile- 9 readers -
  • #PPCFright2014 Day 5: The Walking Dead

    You’ve seen the tell-tale signs of a zombie in the account, right? A change history with next to nothing in it, automated rules carrying the bulk of recent updates, or maybe just an account structure that lacks consistency and strategy? There are different types of zombies but I’m referring to the “Walkers”.

    Amy Bishop/ Clix Marketing PPC Blog- 16 readers -
  • Lord and Taylor Plans to Install Bluetooth Beacons in Stores Nationwide

    … compelling.” The small, thumb-sized devices use bluetooth low energy, a short-range radio signal, to communicate with shopper’s mobile devices nearby. Last summer, Apple added new iBeacon protocol to its then-new mobile operating system that provided an easier way for developers to allow applications to interact with beacon signals passively, opening…

    Steven Jacobs/ Street Fight- 9 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … (NFC), proximity marketing, SMS and MMS, Mobile Apps, Email Marketing, Television, Radio, Direct Mail, Catalogs and other opportunities can be utilized to cross-promote offers to prospective consumers and businesses. An effective Point-of-Sale sales strategy is key to the success of retail firms. Utilizing location-based technologies to monitor…

    Marketing Technology Blogin Social EMail Twitter- 28 readers -
  • 7 Strategies for Using Mobile to Drive In-Store Sales

    … of special offers or rewards delivered directly to mobile devices. Very clean and accurate data is required to avoid waste and drive better conversion rates, [so retailers should] beware of geo-fencing and street address-based approaches.” (Ed Haslam, PlaceIQ) 2. Advertise on premium mobile apps. “Mobile advertising is very cost-effective, and it can…

    Stephanie Miles/ Street Fightin Mobile- 15 readers -
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