Geo-Fencing

  • 6 Platforms Merchants Can Use for Real-Time Customer Interaction

    … feedback, which a business can determine by running a sentiment analysis. Businesses can also collect feedback from customers with short “microsurveys.” ListenPort offers a free plan for merchants. 3. Guest Manager: Interact with customers while they wait for service. A front-of-house operations solution for restaurants, Guest Manager’s platform…

    Stephanie Miles/ Street Fightin Mobile- 14 readers -
  • With New Dashboards, Factual Puts A Face On Its Data

    … Factual is making a bigger push into the media business. The data company has released a new self-service tool to allow agencies, publishers and demand-side platforms to segment and build audiences using the company’s location analytics toolset. Last year, the firm entered the mobile ad fray with two new products. A geo-fencing API called…

    Steven Jacobs/ Street Fightin Mobile- 9 readers -
  • #PPCFright2014 Day 5: The Walking Dead

    …. Consider these almost like a P.O.P kit for your web site! These are the conveniences and incentives that make the purchase decision between you and a competitor a little easier. These are the things that can snap a Zombie shopper right back to life. Pre-ordering/Reserves – Exactly as it sounds, this means allowing customers to pre-order or reserve…

    Amy Bishop/ Clix Marketing PPC Blogin Google Facebook Twitter- 15 readers -
  • Lord and Taylor Plans to Install Bluetooth Beacons in Stores Nationwide

    … the door for more widespread adoption over the past twelve months. In the pilot program, the company installed four to six beacons in each test store, and used a centralized system to send discounts and editorial content to devices which already had the retailer’s application installed. The in-store messaging ran alongside a more traditional geo…

    Steven Jacobs/ Street Fight- 9 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … (NFC), proximity marketing, SMS and MMS, Mobile Apps, Email Marketing, Television, Radio, Direct Mail, Catalogs and other opportunities can be utilized to cross-promote offers to prospective consumers and businesses. An effective Point-of-Sale sales strategy is key to the success of retail firms. Utilizing location-based technologies to monitor…

    Marketing Technology Blogin Social EMail Twitter- 28 readers -
  • 7 Strategies for Using Mobile to Drive In-Store Sales

    … that do it right will use mobile as a platform to showcase specific products, promote specials, and perhaps designated mobile landing pages for timely marketing promotions. (Kevin Bowers, ZettaMobile) 6. Integrate beacons with third-party data sources. “Beacons are being heralded as one of the biggest innovations to change the customer experience…

    Stephanie Miles/ Street Fightin Mobile- 15 readers -
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