• Waze Says Its Crowdsourced Navigation Data Brings Clarity for Marketers

    … by a certain store — and then use that information to later retarget the person with ads on a mobile device. The problem is that not everyone who is in the vicinity of a store or business is there to shop. Jordan Grossman, head of brand partnerships at Google-owned Waze, says that understanding how context and intent tie into location can better inform…

    Street Fightin Google- 18 readers -
  • Clandestine: Anomaly, Augmented Reality Game, Launches on iOS

    … the player’s real-world location. The game allows players to assign its geographical boundaries, with the focus on a common location in the player’s life, like home, school or work. Users are encouraged to avoid areas near bodies of water or otherwise inaccessible locations, as the game will use the selected geographical area to flesh out the story…

    AllFacebook- 34 readers -