Geo-Location

  • Waze Says Its Crowdsourced Navigation Data Brings Clarity for Marketers

    … Tapping into geolocation data has become essential for hyperlocal marketing strategies — but according to the folks at navigation app Waze, understanding what consumers are really up to when they travel around is a crucial next step. It can be easy for brands to make presumptions based solely on the fact that a specific person passed…

    Street Fightin Google- 19 readers -
  • Clandestine: Anomaly, Augmented Reality Game, Launches on iOS

    … the player’s real-world location. The game allows players to assign its geographical boundaries, with the focus on a common location in the player’s life, like home, school or work. Users are encouraged to avoid areas near bodies of water or otherwise inaccessible locations, as the game will use the selected geographical area to flesh out the story…

    AllFacebook- 36 readers -