• Waze Says Its Crowdsourced Navigation Data Brings Clarity for Marketers

    … by a certain store — and then use that information to later retarget the person with ads on a mobile device. The problem is that not everyone who is in the vicinity of a store or business is there to shop. Jordan Grossman, head of brand partnerships at Google-owned Waze, says that understanding how context and intent tie into location can better inform…

    Street Fightin Google- 19 readers -
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