• Waze Says Its Crowdsourced Navigation Data Brings Clarity for Marketers

    … by a certain store — and then use that information to later retarget the person with ads on a mobile device. The problem is that not everyone who is in the vicinity of a store or business is there to shop. Jordan Grossman, head of brand partnerships at Google-owned Waze, says that understanding how context and intent tie into location can better inform…

    Street Fightin Google- 18 readers -
  • Clandestine: Anomaly, Augmented Reality Game, Launches on iOS

    …, and players are rewarded for traveling to key spots on the map. Gameplay sees players completing levels combining tower defense and offensive strategy. In each stage, players spend currency to build towers, each with a different ability or strength. Basic Jackal towers, for instance, focus on destroying individual targets, while Spitfire towers shoot…

    AllFacebook- 33 readers -