Geo Target

  • Where On Earth Are You?

    … How much does Google know about Toronto? If you run a search then Google will tell you that Toronto has a population of almost 3 million people. If you geo-target Toronto in Google AdWords – just the city centre, there are almost 10 million. So which is it? Well, it’s almost 3 million. So, in that case, who are the other 7 million…

    PPC Heroin Paid Search- 6 readers -
  • 13 Reasons You Should Geo-Target PPC Campaigns

    … gives us that much control over our keywords, ads, landing pages, performance and so much more! My geo-targeted campaigns are segmented by city. For example, I have 18 identical campaigns that each target a different city within the United States and one catch all campaign that excludes all the previous locations. While I am a realist and know…

    Kristina Mclane/ PPC Heroin Paid Search- 8 readers -