Geo Target

  • Where On Earth Are You?

    … How much does Google know about Toronto? If you run a search then Google will tell you that Toronto has a population of almost 3 million people. If you geo-target Toronto in Google AdWords – just the city centre, there are almost 10 million. So which is it? Well, it’s almost 3 million. So, in that case, who are the other 7 million…

    PPC Heroin Paid Search- 4 readers -
  • 13 Reasons You Should Geo-Target PPC Campaigns

    … Multiple accounts that I manage daily use city or state specific geo-targeting at the campaign level. While we have the option to use geo-bid modifiers across the campaign, this type of segmentation takes optimization to the next stage. Inside every paid search account manager, there is a control freak. Targeting campaigns at the city level…

    Kristina Mclane/ PPC Heroin Paid Search- 7 readers -
Get the top posts daily into your mailbox!