Geo Target

  • Where On Earth Are You?

    … and his home. They are about three miles apart. If he connects to the internet on his PC in the office, Google thinks he is in Motril – about 150km from the actual location. We can check this fact using the real time tracking feature in Google Analytics. If he connects on his mobile using the office WiFi – then he is also located as being in Motril…

    PPC Heroin Paid Search- 4 readers -
  • 13 Reasons You Should Geo-Target PPC Campaigns

    … Multiple accounts that I manage daily use city or state specific geo-targeting at the campaign level. While we have the option to use geo-bid modifiers across the campaign, this type of segmentation takes optimization to the next stage. Inside every paid search account manager, there is a control freak. Targeting campaigns at the city level…

    Kristina Mclane/ PPC Heroin Paid Search- 7 readers -
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