Geo Target

  • Where On Earth Are You?

    … How much does Google know about Toronto? If you run a search then Google will tell you that Toronto has a population of almost 3 million people. If you geo-target Toronto in Google AdWords – just the city centre, there are almost 10 million. So which is it? Well, it’s almost 3 million. So, in that case, who are the other 7 million…

    PPC Heroin Paid Search- 5 readers -
  • 13 Reasons You Should Geo-Target PPC Campaigns

    …-conversion in Virginia. Having the ability to evaluate keywords at the location level gives me more control over how budget is being spent and identify areas of wasted spend. If the keyword were in the same campaign, there would be no way to bid down in Virginia without implementing it across the entire campaign. Geographical bid modifiers can only be set…

    Kristina Mclane/ PPC Heroin Paid Search- 8 readers -
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