Geo-Targeting

  • Flagging Whitelisted or Blacklisted Traffic Source Variables in Tracker

    … Thrive tracks the performance of custom variables such as keywords, geo-targets, site IDs, publishers, demographics, and much more from your traffic sources, but when you do something with those custom variables on those traffic source, such as blacklisting a particular underperforming keyword or increasing the bid of a well-performing geo target…

    Tom Fang/ iPyxel Creations- 20 readers -
  • November 2016 Email Campaign Ideas

    … sales from your website to make your email workflow easier. Since so many of your subscribers will be traveling, use geo-targeting to help them find your nearest store location. No matter where your subscriber spend the holiday, you can use weather personalization to promote warm or cold weather products. Black Friday, 11/25 Just in case…

    Movable Ink Blogin EMail- 17 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … on their smartphones. So be sure to optimize your Facebook advertising for call conversions. This includes: Testing the “call now” button in your Facebook local awareness ads. Including a prominent phone number or call button on every page of your website. Testing landing pages with “call now” as the main call to action. Making sure you attribute call…

    Inside Facebookin Facebook Retargeting- 28 readers -
  • Stand Out by Blending In: Making Native Advertising Work on Mobile

    … to the look and feel of their surrounding content) is a popular solution, and sponsored stories, in-feed editorial units and News Feed ads, have found their way to smaller screens. Suffice it to say, we have come a long way from the age of pop-ups and flashing banner ads. Over the past few years, brands and agencies have developed an expertise…

    AllTwitterin Google- 20 readers -
  • Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach

    … to become a scaled reality, we need to rethink what’s possible. Online Shopping Is Transitioning to a More Touchy-Feely Model (Recode) RK Parthasarathy: Savvy consumers are demanding more from stores when shopping for products. They want an informative, interactive purchasing experience, not just a transaction. The Best Use of Geo-Data Is to Improve…

    Street Fightin Mobile How To's- 15 readers -
  • Is search data the new crystal ball?

    … technologies are capable of processing as much data, as frequently and actually make sense of it all. Search was fed on big data, grew with artificial intelligence and, if some say it is not rocket science, it is verging towards science fiction. Brains in a box. Historically search engines were indexing a web of documents to point searchers in the most…

    State of Digitalin Social- 19 readers -
  • International SEO & Geo IP Redirects

    … if User “A” visits the site and comes from a US IP address, then they will be redirected to examplesite.com/us/ (Or whichever international domain convention you have chosen on i.e. Domains, Sub domains or sub folders.) Where does Googlebot come from? “Google does not, right now, have any crawling that happens from non-US IP addresses. [...] Right…

    Neil Walker/ State of Digitalin SEO Google- 20 readers -
  • Bing Ads Refines Local Targeting Features

    … Today, Bing Ads released new interface updates and features for location targeting. Radius targeting is now more granular and available in kilometers as well as miles. You can set radius targeting in 1 mile or 1 kilometer increments, up to 500 miles or 800 kilometers. Previously targeting was limited to 5 or 10 miles and then went up in 10 mile…

    Ginny Marvin/ Search Engine Landin SEO- 10 readers -
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