Geo-Targeting

  • Flagging Whitelisted or Blacklisted Traffic Source Variables in Tracker

    … Thrive tracks the performance of custom variables such as keywords, geo-targets, site IDs, publishers, demographics, and much more from your traffic sources, but when you do something with those custom variables on those traffic source, such as blacklisting a particular underperforming keyword or increasing the bid of a well-performing geo target…

    Tom Fang/ iPyxel Creations- 15 readers -
  • November 2016 Email Campaign Ideas

    … sales from your website to make your email workflow easier. Since so many of your subscribers will be traveling, use geo-targeting to help them find your nearest store location. No matter where your subscriber spend the holiday, you can use weather personalization to promote warm or cold weather products. Black Friday, 11/25 Just in case…

    Movable Ink Blogin EMail- 14 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … on their smartphones. So be sure to optimize your Facebook advertising for call conversions. This includes: Testing the “call now” button in your Facebook local awareness ads. Including a prominent phone number or call button on every page of your website. Testing landing pages with “call now” as the main call to action. Making sure you attribute call…

    Inside Facebookin Facebook Retargeting- 23 readers -
  • Stand Out by Blending In: Making Native Advertising Work on Mobile

    …, organic and perform better than most other units. Doing native well means understanding the dynamics of different screens and leveraging their various features to create outstanding experiences for consumers. Mitchell Reichgut is the CEO of Jun Group, which provides an ad platform for video and branded content across devices. Mobile advertising image courtesy of Shutterstock. …

    AllTwitterin Google- 13 readers -
  • Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach

    … to become a scaled reality, we need to rethink what’s possible. Online Shopping Is Transitioning to a More Touchy-Feely Model (Recode) RK Parthasarathy: Savvy consumers are demanding more from stores when shopping for products. They want an informative, interactive purchasing experience, not just a transaction. The Best Use of Geo-Data Is to Improve…

    Street Fightin Mobile How To's- 12 readers -
  • Is search data the new crystal ball?

    … advertising models will come to fruition. Trajectory marketing, for instance, would consist in geo-targeting consumers based on the location they will be at rather than the location they are, by modelling their current position, their celerity, external factors like traffic, weather conditions, etc. After all, marketing is about seeding the right message to the right audience, at the right time. And that time is in the near future. …

    State of Digitalin Social- 16 readers -
  • International SEO & Geo IP Redirects

    … to the correct site. Why Redirect? Surely if we have carried out the following technical requirements then there should be no need to automatically redirect visitors: Set Geo-location in Webmaster Tools Added hreflang tags to the website Created a hreflang sitemap However you should also think about: What happens if you are restricted…

    Neil Walker/ State of Digitalin SEO Google- 17 readers -
  • Bing Ads Refines Local Targeting Features

    … Today, Bing Ads released new interface updates and features for location targeting. Radius targeting is now more granular and available in kilometers as well as miles. You can set radius targeting in 1 mile or 1 kilometer increments, up to 500 miles or 800 kilometers. Previously targeting was limited to 5 or 10 miles and then went up in 10 mile…

    Ginny Marvin/ Search Engine Landin SEO- 8 readers -
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