• Flagging Whitelisted or Blacklisted Traffic Source Variables in Tracker

    … Thrive tracks the performance of custom variables such as keywords, geo-targets, site IDs, publishers, demographics, and much more from your traffic sources, but when you do something with those custom variables on those traffic source, such as blacklisting a particular underperforming keyword or increasing the bid of a well-performing geo target…

    Tom Fang/ iPyxel Creations- 17 readers -
  • November 2016 Email Campaign Ideas

    … sales from your website to make your email workflow easier. Since so many of your subscribers will be traveling, use geo-targeting to help them find your nearest store location. No matter where your subscriber spend the holiday, you can use weather personalization to promote warm or cold weather products. Black Friday, 11/25 Just in case…

    Movable Ink Blogin EMail- 14 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer, mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere…

    Inside Facebookin Facebook Retargeting- 26 readers -
  • Stand Out by Blending In: Making Native Advertising Work on Mobile

    …, because they can maximize consumer engagement. Geo-targeting can drive customers directly to the nearest point-of-purchase after a video view. This way, mobile can be used to take the consumer through the whole marketing funnel in a single session. Advertisers should include native ads in their digital marketing plans because the units are premium…

    AllTwitterin Google- 14 readers -
  • Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach

    … to become a scaled reality, we need to rethink what’s possible. Online Shopping Is Transitioning to a More Touchy-Feely Model (Recode) RK Parthasarathy: Savvy consumers are demanding more from stores when shopping for products. They want an informative, interactive purchasing experience, not just a transaction. The Best Use of Geo-Data Is to Improve…

    Street Fightin Mobile How To's- 12 readers -
  • Is search data the new crystal ball?

    … missing out on a big opportunity to create value for your company and customers. This is about modelling the real world in advertising campaigns with extra rigor and an opportunistic mind set thanks to the accessibility and democratisation of Business Intelligence tools, like PowerMap or Cortana Analytics . Finally, I am convinced that soon enough new…

    State of Digitalin Social- 17 readers -
  • International SEO & Geo IP Redirects

    … to the correct site. Why Redirect? Surely if we have carried out the following technical requirements then there should be no need to automatically redirect visitors: Set Geo-location in Webmaster Tools Added hreflang tags to the website Created a hreflang sitemap However you should also think about: What happens if you are restricted…

    Neil Walker/ State of Digitalin SEO Google- 18 readers -
  • Bing Ads Refines Local Targeting Features

    … mile increments. Another change is that you can now use location targeting (a city, say) and radius targeting in the same ad group or campaign instead of having to choose one or the other. When selecting and opting-out of geographic locations, the visual map now displays both included and excluded areas. It's also possible to control geo-targeting from the map control window. All of these updates are available in the latest version of Bing Ads Editor and the V9 API. …

    Ginny Marvin/ Search Engine Landin SEO- 9 readers -
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