Geo-Targeting

    • Flagging Whitelisted or Blacklisted Traffic Source Variables in Tracker

      Thrive tracks the performance of custom variables such as keywords, geo-targets, site IDs, publishers, demographics, and much more from your traffic sources, but when you do something with those custom variables on those traffic source, such as blacklisting a particular underperforming keyword or increasing the bid of a well-performing geo target, there isn’t anything you could do to remind your.

      Tom Fang/ iPyxel Creations- 13 readers -
  • November 2016 Email Campaign Ideas

    … sales from your website to make your email workflow easier. Since so many of your subscribers will be traveling, use geo-targeting to help them find your nearest store location. No matter where your subscriber spend the holiday, you can use weather personalization to promote warm or cold weather products. Black Friday, 11/25 Just in case…

    Movable Ink Blogin EMail- 13 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … conversions from your Facebook ads to accurately measure cost per lead and prove (and improve) return on investment. Mistake No. 3: Failing to offer the right incentives Facebook advertising is different than search advertising. People seeing your ads in their Facebook News Feeds aren’t actually searching for your products or services. It’s…

    Inside Facebookin Facebook Retargeting- 22 readers -
  • Stand Out by Blending In: Making Native Advertising Work on Mobile

    … to the look and feel of their surrounding content) is a popular solution, and sponsored stories, in-feed editorial units and News Feed ads, have found their way to smaller screens. Suffice it to say, we have come a long way from the age of pop-ups and flashing banner ads. Over the past few years, brands and agencies have developed an expertise…

    AllTwitterin Google- 9 readers -
  • Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach

    … at a Time (Street Fight) David Card: Hyperlocal, mobile, on-demand contextual commerce enabled by buy buttons within mobile apps — that’s the new string of buzzwords making the rounds at industry conferences. It’s going to take a while for this to play out in the connected local economy. A key reason is that even as mobile disrupts search, most…

    Street Fightin Mobile How To's- 11 readers -
  • Is search data the new crystal ball?

    … missing out on a big opportunity to create value for your company and customers. This is about modelling the real world in advertising campaigns with extra rigor and an opportunistic mind set thanks to the accessibility and democratisation of Business Intelligence tools, like PowerMap or Cortana Analytics . Finally, I am convinced that soon enough new…

    State of Digitalin Social- 16 readers -
  • International SEO & Geo IP Redirects

    … to the correct site. Why Redirect? Surely if we have carried out the following technical requirements then there should be no need to automatically redirect visitors: Set Geo-location in Webmaster Tools Added hreflang tags to the website Created a hreflang sitemap However you should also think about: What happens if you are restricted…

    Neil Walker/ State of Digitalin SEO Google- 17 readers -
  • Bing Ads Refines Local Targeting Features

    … mile increments. Another change is that you can now use location targeting (a city, say) and radius targeting in the same ad group or campaign instead of having to choose one or the other. When selecting and opting-out of geographic locations, the visual map now displays both included and excluded areas. It's also possible to control geo-targeting from the map control window. All of these updates are available in the latest version of Bing Ads Editor and the V9 API. …

    Ginny Marvin/ Search Engine Landin SEO- 8 readers -
Get the top posts daily into your mailbox!
More from around the web