• November 2016 Email Campaign Ideas

    … Hit send with caution this Thanksgiving: while some of your subscribers will be opening emails, others will traveling or unplugged entirely. Use these ideas to guide your Thanksgiving campaigns. Consider delivering daily deals a week or more before Thanksgiving to take advantage of early bird shoppers. Use content automation to pull the latest…

    Movable Ink Blogin EMail- 12 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … blocks of your store, dealership or business is most likely a higher-quality lead than someone seeing it at home. Facebook has several geo-targeting options to help you get the right message in front of the right person at the right time. For example, you can show ads to consumers who are traveling or vacationing in a specific area with messaging…

    Inside Facebookin Facebook Retargeting- 19 readers -
  • Stand Out by Blending In: Making Native Advertising Work on Mobile

    … traditional native ad formats from desktop to mobile, and that we must do it thoughtfully and mindfully. Snapchat, for instance, requires advertisers to supply native video ads in portrait orientation because that perspective is organic to the platform. Many Snapchat advertisers also create custom content for the platform. The right content…

    AllTwitterin Google- 8 readers -
  • Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach

    … marketers and merchants can’t expect to get their own app on a majority of users’ home screens. Why Walgreens Is Partnering with Postmates and Betting Big on Mobile (LinkedIn Pulse) “Through an omnichannel approach, we want to be where are customers are, whether that’s in stores, online, or via a device,” said Joe Rago, director of mobile innovation…

    Street Fightin Mobile How To's- 11 readers -
  • Is search data the new crystal ball?

    … advertising models will come to fruition. Trajectory marketing, for instance, would consist in geo-targeting consumers based on the location they will be at rather than the location they are, by modelling their current position, their celerity, external factors like traffic, weather conditions, etc. After all, marketing is about seeding the right message to the right audience, at the right time. And that time is in the near future. …

    State of Digitalin Social- 15 readers -
  • International SEO & Geo IP Redirects

    … if User “A” visits the site and comes from a US IP address, then they will be redirected to (Or whichever international domain convention you have chosen on i.e. Domains, Sub domains or sub folders.) Where does Googlebot come from? “Google does not, right now, have any crawling that happens from non-US IP addresses. [...] Right…

    Neil Walker/ State of Digitalin SEO Google- 16 readers -
  • Bing Ads Refines Local Targeting Features

    … Today, Bing Ads released new interface updates and features for location targeting. Radius targeting is now more granular and available in kilometers as well as miles. You can set radius targeting in 1 mile or 1 kilometer increments, up to 500 miles or 800 kilometers. Previously targeting was limited to 5 or 10 miles and then went up in 10 mile…

    Ginny Marvin/ Search Engine Landin SEO- 8 readers -
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