• 4 Mistakes Marketers Make With Mobile Facebook Ads

    … important to give them a reason to stop what they’re doing and click on your ad. You should test different promotions, from percentage discounts to value-added incentives, to see what works best for different demographics. One tip is to make your offer smartphone-related. You know the person seeing your ad is an active smartphone user, so if you…

    Inside Facebookin Facebook Retargeting- 15 readers -
  • Stand Out by Blending In: Making Native Advertising Work on Mobile

    … to the look and feel of their surrounding content) is a popular solution, and sponsored stories, in-feed editorial units and News Feed ads, have found their way to smaller screens. Suffice it to say, we have come a long way from the age of pop-ups and flashing banner ads. Over the past few years, brands and agencies have developed an expertise…

    AllTwitterin Google- 7 readers -
  • Is search data the new crystal ball?

    … advertising models will come to fruition. Trajectory marketing, for instance, would consist in geo-targeting consumers based on the location they will be at rather than the location they are, by modelling their current position, their celerity, external factors like traffic, weather conditions, etc. After all, marketing is about seeding the right message to the right audience, at the right time. And that time is in the near future. …

    State of Digitalin Social- 14 readers -
  • International SEO & Geo IP Redirects

    … if User “A” visits the site and comes from a US IP address, then they will be redirected to (Or whichever international domain convention you have chosen on i.e. Domains, Sub domains or sub folders.) Where does Googlebot come from? “Google does not, right now, have any crawling that happens from non-US IP addresses. [...] Right…

    Neil Walker/ State of Digitalin SEO Google- 14 readers -
  • Bing Ads Refines Local Targeting Features

    … mile increments. Another change is that you can now use location targeting (a city, say) and radius targeting in the same ad group or campaign instead of having to choose one or the other. When selecting and opting-out of geographic locations, the visual map now displays both included and excluded areas. It's also possible to control geo-targeting from the map control window. All of these updates are available in the latest version of Bing Ads Editor and the V9 API. …

    Ginny Marvin/ Search Engine Landin SEO- 8 readers -
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