Geo Targeting

Geo targeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria. A common usage of geo targeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu, which restrict content to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers and virtual private networks may give a false location.
Posts about Geo Targeting
  • Geo Targeting on Facebook

    … August 23, 2017 Geo Targeting. It’s something us marketers hear about all of the time in regards to search. Whether it’s tailoring your ads for high performing cities, adjusting for products only available in certain markets or just singling out North Dakota for no reason; I’m sure you’re well versed in how to apply it to your search campaigns…

    PPC Heroin Social Paid Search Facebook- 11 readers -
  • A Guide To AdWords Location Targeting In The United States

    … May 11, 2017 AdWords geo targeting or location targeting helps you reach out to your customers in your desired areas. It helps you develop a strategy to target right customers at the right location. Source: Google/Ipsos MediaCT/Purchased, Research: Understanding Consumers’ Local Search Behavior, May 2014. Respondents were screened…

    PPC Heroin Paid Search- 15 readers -
  • How To Use The Bing Ads Campaign Planner

    … Comparison CPC Comparison Based on this information, I would not segment campaigns by device. I would, however, be sure to closely monitor smartphone and tablet performance to see if bid modifiers were needed. Competitor Targeting To get an idea of who your top competitors will be before launching a campaign, use the competition section…

    PPC Heroin How To's- 24 readers -
  • [New Webinar!] Quick Tips To Take Your Geotargeting To The Next Level

    … to take this method beyond the basics. In this new live webinar, Hanapin expert and PPC Hero blogger Will Larcom will walk you through what specific kind of geotargeting makes sense for you, and push the envelope even further with additional targeting and geo-layering options. You’ll get PPC tips like: How To Assess Opportunity Based On Geo-Targets When To Micro-target Within A Given Radius Why You Should Connect Geotargeting with Seasonality Presented by: Will Larcom …

    PPC Heroin Paid Search- 10 readers -
  • Should You Localize Your PPC Campaigns?

    … Up Local PPC Campaigns The setup of local campaigns is one of the most important steps, especially for franchise businesses or businesses promoting in-store products or services. Organized setup can help businesses manage the geo-targeting, as well as the vast number of local keywords that are needed in the account. One essential phase…

    Sarah Stemen/ PPC Heroin Paid Search- 7 readers -
  • Video: Take on the World with these International Domain Strategies

    … show the advantages and disadvantages of each. You’re going to want to make sure that you do your own evaluation on which one is going to be best for you. ccTLD, or Country Code Top-Level Domain, is really the only true geo targeting signal from a domain standpoint that you can get. They also have a higher click-through rate and conversion rate when…

    RKGBlogin Paid Search SEO Google- 12 readers -
  • Where On Earth Are You?

    … a warm pizza. In many countries the broadband connections are located in large city hubs: Toronto, Madrid, Melbourne… so the apparent markets in these areas are significantly inflated. But the flip side is that in other parts of the country, there are significantly fewer people that can be targeted – and most of these can only be targeted through…

    PPC Heroin Paid Search- 6 readers -
  • Your Simplest Path To Passing The Bing Accreditation Exam

    Over the past few months, I have provided my guides to acing your Google Fundamentals, Search & Display Advanced Exams. Not to be overlooked, today we’ll work through the Bing Accreditation Exam and how to ensure that you pass it with ease! But before we launch into what exactly it will take to become a Bing Ads Accredited Professional, I want to address why you’d want ...

    Carrie Albright/ PPC Hero- 25 readers -
  • 13 Reasons You Should Geo-Target PPC Campaigns

    … Multiple accounts that I manage daily use city or state specific geo-targeting at the campaign level. While we have the option to use geo-bid modifiers across the campaign, this type of segmentation takes optimization to the next stage. Inside every paid search account manager, there is a control freak. Targeting campaigns at the city level…

    Kristina Mclane/ PPC Heroin Paid Search- 8 readers -
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