Geo Targeting

Geo targeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria. A common usage of geo targeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu, which restrict content to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers and virtual private networks may give a false location.
Posts about Geo Targeting
    • How To Use The Bing Ads Campaign Planner

      February 7, 2017 The Bing Ads Campaign Planner has been available since 2014. The tool was created to help advertisers understand competition levels and industry benchmarks. Admittedly, I have just recently started using the Campaign Planner and found that the insights provided are especially helpful when creating a strategy for segmentation of campaigns and ad groups.

      PPC Heroin How To's- 15 readers -
  • [New Webinar!] Quick Tips To Take Your Geotargeting To The Next Level

    … to take this method beyond the basics. In this new live webinar, Hanapin expert and PPC Hero blogger Will Larcom will walk you through what specific kind of geotargeting makes sense for you, and push the envelope even further with additional targeting and geo-layering options. You’ll get PPC tips like: How To Assess Opportunity Based On Geo-Targets When To Micro-target Within A Given Radius Why You Should Connect Geotargeting with Seasonality Presented by: Will Larcom …

    PPC Heroin Paid Search- 10 readers -
  • Should You Localize Your PPC Campaigns?

    … Up Local PPC Campaigns The setup of local campaigns is one of the most important steps, especially for franchise businesses or businesses promoting in-store products or services. Organized setup can help businesses manage the geo-targeting, as well as the vast number of local keywords that are needed in the account. One essential phase…

    Sarah Stemen/ PPC Heroin Paid Search- 3 readers -
  • Video: Take on the World with these International Domain Strategies

    … show the advantages and disadvantages of each. You’re going to want to make sure that you do your own evaluation on which one is going to be best for you. ccTLD, or Country Code Top-Level Domain, is really the only true geo targeting signal from a domain standpoint that you can get. They also have a higher click-through rate and conversion rate when…

    RKGBlogin Paid Search SEO Google- 9 readers -
  • Where On Earth Are You?

    …. However, if he then disables the WiFi connection and refreshes his phone on the 3G connection – he is teleported to Madrid – 600km away. At home, the situation is different… On the desktop running through the router he is located in San Pedro – actually that’s where the office is – but it’s close enough. Again, connecting on the mobile…

    PPC Heroin Paid Search- 4 readers -
  • Your Simplest Path To Passing The Bing Accreditation Exam

    …, I want to address why you’d want to take the Bing exam. Google’s presence in the SEM world is a force to be reckoned with and there’s no denying that a Google certification is worth the effort. But how does taking the Bing Ads exam give you a leg up on the competition? From an agency standpoint, I can assure you that any accreditation (be it from…

    Carrie Albright/ PPC Heroin Paid Search Google- 20 readers -
  • 13 Reasons You Should Geo-Target PPC Campaigns

    … Multiple accounts that I manage daily use city or state specific geo-targeting at the campaign level. While we have the option to use geo-bid modifiers across the campaign, this type of segmentation takes optimization to the next stage. Inside every paid search account manager, there is a control freak. Targeting campaigns at the city level…

    Kristina Mclane/ PPC Heroin Paid Search- 7 readers -
  • Fast Track To Crushing the Advanced Search Exam

    … what you’ve read and do great! Your average position or ad rank are concepts that certainly appear in this exam, as well. They focus primarily on the causes of your results, such as bids, day parting, and geo targeting. You’ll also be faced with questions about what impacts and improves your average position. (HINT: QUALITY SCORE). And good ol…

    Carrie Albright/ PPC Heroin Google- 3 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … upon based on relevance. For example, advertisers may bid more to remarket to shopping cart abandoners vs. homepage viewers. Ad Copy Text Ads Once ad groups are created and the keywords chosen, ads can be written. Ads should include the targeted keyword theme, any value ads, and a call to action. AdWords text ad structure and character limits…

    Matt Umbro/ PPC Heroin Paid Search- 25 readers -
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