Geo Targeting

Geo targeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria. A common usage of geo targeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu, which restrict content to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers and virtual private networks may give a false location.
Posts about Geo Targeting
  • [New Webinar!] Quick Tips To Take Your Geotargeting To The Next Level

    … to take this method beyond the basics. In this new live webinar, Hanapin expert and PPC Hero blogger Will Larcom will walk you through what specific kind of geotargeting makes sense for you, and push the envelope even further with additional targeting and geo-layering options. You’ll get PPC tips like: How To Assess Opportunity Based On Geo-Targets When To Micro-target Within A Given Radius Why You Should Connect Geotargeting with Seasonality Presented by: Will Larcom …

    PPC Heroin Paid Search- 10 readers -
  • Should You Localize Your PPC Campaigns?

    … Up Local PPC Campaigns The setup of local campaigns is one of the most important steps, especially for franchise businesses or businesses promoting in-store products or services. Organized setup can help businesses manage the geo-targeting, as well as the vast number of local keywords that are needed in the account. One essential phase…

    Sarah Stemen/ PPC Heroin Paid Search- 3 readers -
  • Video: Take on the World with these International Domain Strategies

    … show the advantages and disadvantages of each. You’re going to want to make sure that you do your own evaluation on which one is going to be best for you. ccTLD, or Country Code Top-Level Domain, is really the only true geo targeting signal from a domain standpoint that you can get. They also have a higher click-through rate and conversion rate when…

    RKGBlogin Paid Search SEO Google- 8 readers -
  • Where On Earth Are You?

    …? And where are they? This is at the core of Google AdWords geo-targeting, and it has been throwing up some interesting problems that many advertisers are experiencing around the world. Let’s start at home. The two of us that wrote this piece live in very different parts of the world. Steve Cameron is in Spain. He has two locations – his office…

    PPC Heroin Paid Search- 4 readers -
  • Your Simplest Path To Passing The Bing Accreditation Exam

    … Over the past few months, I have provided my guides to acing your Google Fundamentals, Search & Display Advanced Exams. Not to be overlooked, today we’ll work through the Bing Accreditation Exam and how to ensure that you pass it with ease! But before we launch into what exactly it will take to become a Bing Ads Accredited Professional…

    Carrie Albright/ PPC Heroin Paid Search Google- 18 readers -
  • Accomplishing a 45% Conversion Rate on a New AdWords Account

    Every AdWords manager dreams about achieving conversion rates over 10%, especially when the average AdWords conversion rate runs about 2.5%. So, for me, any time I can push a campaign conversion rate over 10%, it is like hitting the AdWords jackpot! So when I managed to achieve an incredible 45% conversion rate across an entire account, and managing it within 30 days of launch ...

    Shelley Ellis/ The SEM Post- 10 readers -
  • 13 Reasons You Should Geo-Target PPC Campaigns

    … Multiple accounts that I manage daily use city or state specific geo-targeting at the campaign level. While we have the option to use geo-bid modifiers across the campaign, this type of segmentation takes optimization to the next stage. Inside every paid search account manager, there is a control freak. Targeting campaigns at the city level…

    Kristina Mclane/ PPC Heroin Paid Search- 7 readers -
  • Fast Track To Crushing the Advanced Search Exam

    … what you’ve read and do great! Your average position or ad rank are concepts that certainly appear in this exam, as well. They focus primarily on the causes of your results, such as bids, day parting, and geo targeting. You’ll also be faced with questions about what impacts and improves your average position. (HINT: QUALITY SCORE). And good ol…

    Carrie Albright/ PPC Heroin Google- 3 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … can show an ad speaking to “blue running shoes.” The PPC listings within the Google SERPs Through both targeting settings and account structure, advertisers can run successful PPC campaigns as long as relevance is paramount. Main Platforms Google AdWords Run on Google, Search Partner sites, and Display Network sites, AdWords is the largest pay…

    Matt Umbro/ PPC Heroin Paid Search- 24 readers -
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