Geo Targeting

Geo targeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria. A common usage of geo targeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu, which restrict content to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers and virtual private networks may give a false location.
Posts about Geo Targeting
  • How To Use The Bing Ads Campaign Planner

    … Comparison CPC Comparison Based on this information, I would not segment campaigns by device. I would, however, be sure to closely monitor smartphone and tablet performance to see if bid modifiers were needed. Competitor Targeting To get an idea of who your top competitors will be before launching a campaign, use the competition section…

    PPC Heroin How To's- 17 readers -
  • [New Webinar!] Quick Tips To Take Your Geotargeting To The Next Level

    … to take this method beyond the basics. In this new live webinar, Hanapin expert and PPC Hero blogger Will Larcom will walk you through what specific kind of geotargeting makes sense for you, and push the envelope even further with additional targeting and geo-layering options. You’ll get PPC tips like: How To Assess Opportunity Based On Geo-Targets When To Micro-target Within A Given Radius Why You Should Connect Geotargeting with Seasonality Presented by: Will Larcom …

    PPC Heroin Paid Search- 10 readers -
  • Should You Localize Your PPC Campaigns?

    … Up Local PPC Campaigns The setup of local campaigns is one of the most important steps, especially for franchise businesses or businesses promoting in-store products or services. Organized setup can help businesses manage the geo-targeting, as well as the vast number of local keywords that are needed in the account. One essential phase…

    Sarah Stemen/ PPC Heroin Paid Search- 5 readers -
  • Video: Take on the World with these International Domain Strategies

    … standpoint. In the past, SEOs have been pretty limited in what type of international signaling that they can do. Thankfully, Google and Bing both offer webmaster tools that allow for very specific geo targeting past ccTLDs and country-specific IP addresses. Within Google Webmaster Tools, once you’ve verified either your domain or subdomain, you can…

    RKGBlogin Paid Search SEO Google- 9 readers -
  • Where On Earth Are You?

    … this was down to around 2 miles. Since the move into a less rural suburb, the desktop location is within 5 miles, the mobile still within 2. The implications are far reaching – no pun intended. If I wanted to target Steve Cameron with a tight local campaign – say 100km radius (actually for many campaigns, not that tight) I would catch him at home…

    PPC Heroin Paid Search- 4 readers -
  • Your Simplest Path To Passing The Bing Accreditation Exam

    … the ad is clicked, of course!). You should be able to breeze through the questions on why conversion tracking is valuable to an account as well as how you might target a specific user type (i.e. demographic and geo targeting). Simple optimization scenarios may pop up regarding improving keywords with certain characteristics, but the Bing Ads…

    Carrie Albright/ PPC Heroin Paid Search Google- 23 readers -
  • 13 Reasons You Should Geo-Target PPC Campaigns

    … Multiple accounts that I manage daily use city or state specific geo-targeting at the campaign level. While we have the option to use geo-bid modifiers across the campaign, this type of segmentation takes optimization to the next stage. Inside every paid search account manager, there is a control freak. Targeting campaigns at the city level…

    Kristina Mclane/ PPC Heroin Paid Search- 7 readers -
  • Fast Track To Crushing the Advanced Search Exam

    … what you’ve read and do great! Your average position or ad rank are concepts that certainly appear in this exam, as well. They focus primarily on the causes of your results, such as bids, day parting, and geo targeting. You’ll also be faced with questions about what impacts and improves your average position. (HINT: QUALITY SCORE). And good ol…

    Carrie Albright/ PPC Heroin Google- 3 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … a mobile specific ad you’ll need to select “Mobile” as your device preference. The specifications for writing mobile ads Product Listing Ads (PLAs) Product Listing Ads are square units used in eCommerce PPC campaigns that contain product titles, images, and prices. Google Shopping ads PLAs utilize Google product feeds, and must be connected…

    Matt Umbro/ PPC Heroin Paid Search- 28 readers -
Get the top posts daily into your mailbox!
More from around the web