Geo Targeting

Geo targeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria. A common usage of geo targeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu, which restrict content to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers and virtual private networks may give a false location.
Posts about Geo Targeting
  • Geo Targeting on Facebook

    … August 23, 2017 Geo Targeting. It’s something us marketers hear about all of the time in regards to search. Whether it’s tailoring your ads for high performing cities, adjusting for products only available in certain markets or just singling out North Dakota for no reason; I’m sure you’re well versed in how to apply it to your search campaigns…

    PPC Heroin Social Paid Search Facebook- 11 readers -
  • A Guide To AdWords Location Targeting In The United States

    … May 11, 2017 AdWords geo targeting or location targeting helps you reach out to your customers in your desired areas. It helps you develop a strategy to target right customers at the right location. Source: Google/Ipsos MediaCT/Purchased, Research: Understanding Consumers’ Local Search Behavior, May 2014. Respondents were screened…

    PPC Heroin Paid Search- 15 readers -
  • How To Use The Bing Ads Campaign Planner

    … Comparison CPC Comparison Based on this information, I would not segment campaigns by device. I would, however, be sure to closely monitor smartphone and tablet performance to see if bid modifiers were needed. Competitor Targeting To get an idea of who your top competitors will be before launching a campaign, use the competition section…

    PPC Heroin How To's- 24 readers -
  • [New Webinar!] Quick Tips To Take Your Geotargeting To The Next Level

    … to take this method beyond the basics. In this new live webinar, Hanapin expert and PPC Hero blogger Will Larcom will walk you through what specific kind of geotargeting makes sense for you, and push the envelope even further with additional targeting and geo-layering options. You’ll get PPC tips like: How To Assess Opportunity Based On Geo-Targets When To Micro-target Within A Given Radius Why You Should Connect Geotargeting with Seasonality Presented by: Will Larcom …

    PPC Heroin Paid Search- 10 readers -