Geo Targeting

Geo targeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria. A common usage of geo targeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu, which restrict content to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers and virtual private networks may give a false location.
Posts about Geo Targeting
  • A Guide To AdWords Location Targeting In The United States

    … May 11, 2017 AdWords geo targeting or location targeting helps you reach out to your customers in your desired areas. It helps you develop a strategy to target right customers at the right location. Source: Google/Ipsos MediaCT/Purchased, Research: Understanding Consumers’ Local Search Behavior, May 2014. Respondents were screened…

    PPC Heroin Paid Search- 15 readers -
  • How To Use The Bing Ads Campaign Planner

    … of campaigns and ad groups. In this post, I’ll provide a brief overview of the Campaign Planner and my favorite ways to implement changes in account structure based on metrics provided in the tool. Getting Started To access the Bing Ads Campaign Planner, navigate to the Tools section as shown below. Once you navigate to the Campaign Planner…

    PPC Heroin How To's- 23 readers -
  • [New Webinar!] Quick Tips To Take Your Geotargeting To The Next Level

    … to take this method beyond the basics. In this new live webinar, Hanapin expert and PPC Hero blogger Will Larcom will walk you through what specific kind of geotargeting makes sense for you, and push the envelope even further with additional targeting and geo-layering options. You’ll get PPC tips like: How To Assess Opportunity Based On Geo-Targets When To Micro-target Within A Given Radius Why You Should Connect Geotargeting with Seasonality Presented by: Will Larcom …

    PPC Heroin Paid Search- 10 readers -
  • Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, And Experts

    August 23, 2016 In paid search, setting geographic targets is Day One. Whether it’s to exclude places you cannot sell or serve to, or to specifically target your primary customer base, the implementation of geo-targets is on the Must-Do list for a proper PPC campaign. Having cleared that up, we’re now onto the next layer of questions: Intro: How to I create this kind of tar ...

    Carrie Albright/ PPC Hero- 23 readers -
  • Should You Localize Your PPC Campaigns?

    … will cover just a couple of reasons why you should consider localizing your PPC accounts and how to setup the campaign structure if you decide to head down this path. Keyword Coverage Generally speaking, it is easier for people to do business in their native languages. However, globally, searchers in Latin America as well as Europe do business…

    Sarah Stemen/ PPC Heroin Paid Search- 7 readers -
  • Video: Take on the World with these International Domain Strategies

    … how to use hreflang signals for international SEO. Today, we’re going to follow up with how to do international domain strategies. Technically, there are really only three types of domain strategies that you can use: ccTLDs or Country Code Top-Level Domains, subfolders, or subdomains. We’re going to walk through each one of these and hopefully…

    RKGBlogin Paid Search SEO Google- 12 readers -
  • Where On Earth Are You?

    …? And where are they? This is at the core of Google AdWords geo-targeting, and it has been throwing up some interesting problems that many advertisers are experiencing around the world. Let’s start at home. The two of us that wrote this piece live in very different parts of the world. Steve Cameron is in Spain. He has two locations – his office…

    PPC Heroin Paid Search- 6 readers -
  • Your Simplest Path To Passing The Bing Accreditation Exam

    … the ad is clicked, of course!). You should be able to breeze through the questions on why conversion tracking is valuable to an account as well as how you might target a specific user type (i.e. demographic and geo targeting). Simple optimization scenarios may pop up regarding improving keywords with certain characteristics, but the Bing Ads…

    Carrie Albright/ PPC Heroin Paid Search Google- 25 readers -
  • 13 Reasons You Should Geo-Target PPC Campaigns

    … Multiple accounts that I manage daily use city or state specific geo-targeting at the campaign level. While we have the option to use geo-bid modifiers across the campaign, this type of segmentation takes optimization to the next stage. Inside every paid search account manager, there is a control freak. Targeting campaigns at the city level…

    Kristina Mclane/ PPC Heroin Paid Search- 8 readers -
  • Fast Track To Crushing the Advanced Search Exam

    … what you’ve read and do great! Your average position or ad rank are concepts that certainly appear in this exam, as well. They focus primarily on the causes of your results, such as bids, day parting, and geo targeting. You’ll also be faced with questions about what impacts and improves your average position. (HINT: QUALITY SCORE). And good ol…

    Carrie Albright/ PPC Heroin Google- 3 readers -
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