• Whose Data Is It Anyway?

    … for criminal activity, that raises red flags, as well. While Twitter hasn’t been able to do much about rampant racism, it has been firm with law enforcement about perceived snooping. Most recently, after an American Civil Liberties Union report accused surveillance startup GeoFeedia of “spying,” Twitter and Facebook cut off GeoFeedia’s data stream…

    AllFacebookin Google Facebook Twitter- 20 readers -
  • LBMA Podcast: Citymapper, Land Rover,, and Micello

    … LBMA Podcast: Citymapper, Land Rover,, and Micello February 12, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Order Domino’s from Amazon Echo; Los Angeles GeoHub; Citymapper raises $40m…

    Asif Khan/ Street Fight- 13 readers -
  • How Emoji Intelligence Can Create Actionable Insights

    … of the Interbrand 100 using emojis in their captions, according to data from Simply Measured. But R.J. Taylor, vice president of product management at local social intelligence software provider Geofeedia, says emojis can also be used as a listening tool, for brands to take action and create better customer experiences in real time. Taylor told…

    AllFacebookin Social How To's- 16 readers -
  • 5 Dashboards for Monitoring Nearby Social Content

    … Social media has become a go-to channel for small business marketing, but whether a business is successful at achieving its campaign goals depends largely on strategy. Forty-two percent of businesses surveyed in Street Fight’s Local Merchant Report said they use social media to generate leads, and 39% said they use it to build brand awareness…

    Stephanie Miles/ Street Fightin Content- 22 readers -
  • LBMA Podcast: Geofeedia’s RJ Taylor, Groupon’s Beacons

    …; Rockbot Anthem; Guidekick; Fans on Foot. Chuck Martin stops by to discuss Groupon getting into beacons and our special guest is RJ Talyor of Geofeedia. Top stories of the week 1. ScreenPop – Like Snapchat for Android lock screen 8:00 2. Unilever – Knorr pilot (Sweden) 9:45 3. ESRI launches – ArcGIS Open Data Website 13:00 4. Rockbot Anthem 14:15 5. Apple Pay 2.0 on the horizon? 18:42 6. Guidekick App 20:40 7. “Fans On Foot” Jewellery project 22:34 Guest: RJ Talyor of Geofeedia 26:25 …

    Asif Khan/ Street Fight- 21 readers -
  • 6 Tools for Location-Based Lead Generation

    … and running targeted ads. Businesses can contact WeLink for specific pricing information. 3. Geofeedia: Archive social content from multiple sources. Timing and location are both important elements in a successful lead generation program. Geofeedia delivers on both, providing businesses like retailers, hotels, and restaurants with the ability…

    Stephanie Miles/ Street Fightin Social- 15 readers -
  • 5 Geo-Location Tools for Social Media Posts

    What people across the country are saying about a local business isn’t nearly as important as what’s being said by potential customers down the block. This is one of the reasons why geo-location is playing such an important role in the world of social media marketing. As social media usage takes off among SMBs — more than four-out-of-five businesses report having a presence on ...

    Stephanie Miles/ Street Fight- 21 readers -
  • LBMA Podcast: SideSwipe’s Gestures, TomTom Opens Up

    … and Adnear raise; TomTom opens up; Chico’s embraces RFID; Loopd brings beacons to conferences; Lufthansa’s augmented premium seats; Yondr’s phone-free zones; Ikea’s motivational mirror. Plus, what happened to Hailo and why RFID in a world of beacons. Top stories of the week (starts at 5:40) 1. SideSwipe lets you control your phone with gestures (5:40…

    Asif Khan/ Street Fight- 9 readers -
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