• Whose Data Is It Anyway?

    … for business. Privacy vs. convenience Consumers are often willing to trade privacy for convenience provided they get something back. Many people happily give up their data to Google Maps. In exchange, they get accurate traffic information that can save them many hours over the course of a year. Google literally knows exactly where you are going…

    AllFacebookin Google Facebook Twitter- 10 readers -
  • LBMA Podcast: Citymapper, Land Rover,, and Micello

    …; Ace Hotel + WeTransfer; Starbreeze’s Starcade virtual reality arcade; Geofeedia raises $17m; Land Rover’s #hibernot Instagram campaign; and Micello team up; Screenvision & Mobiquity bring beacons to the movies; McDonalds fights literacy. Top stories of the week sponsored by Samsung 1. Amazon’s Echo adds Domino’s Pizza Delivery 9:32 2…

    Asif Khan/ Street Fight- 13 readers -
  • How Emoji Intelligence Can Create Actionable Insights

    … of the Interbrand 100 using emojis in their captions, according to data from Simply Measured. But R.J. Taylor, vice president of product management at local social intelligence software provider Geofeedia, says emojis can also be used as a listening tool, for brands to take action and create better customer experiences in real time. Taylor told…

    AllFacebookin Social How To's- 14 readers -
  • 5 Dashboards for Monitoring Nearby Social Content

    … can see the posts being generated by customers shopping inside their stores, and they can use the information to improve operations or marketing outreach. Banjo also has plans to bring weather, traffic, and purchase data into its platform. 2. WeLink: Capturing digital chatter on nearby streets WeLink allows merchants to filter social media content…

    Stephanie Miles/ Street Fightin Content- 12 readers -
  • LBMA Podcast: Geofeedia’s RJ Taylor, Groupon’s Beacons

    …; Rockbot Anthem; Guidekick; Fans on Foot. Chuck Martin stops by to discuss Groupon getting into beacons and our special guest is RJ Talyor of Geofeedia. Top stories of the week 1. ScreenPop – Like Snapchat for Android lock screen 8:00 2. Unilever – Knorr pilot (Sweden) 9:45 3. ESRI launches – ArcGIS Open Data Website 13:00 4. Rockbot Anthem 14:15 5. Apple Pay 2.0 on the horizon? 18:42 6. Guidekick App 20:40 7. “Fans On Foot” Jewellery project 22:34 Guest: RJ Talyor of Geofeedia 26:25 …

    Asif Khan/ Street Fight- 20 readers -
  • 6 Tools for Location-Based Lead Generation

    … by for in-person tours. Businesses can also use Twilert to get a list of leads who’ve tweeted about any topic from a certain area. Twilert offers a free trial for new users. 2. WeLink: Collect social chatter from potential leads. Designed as a social media monitoring and engagement platform, WeLink provides lead generation tools that businesses can use…

    Stephanie Miles/ Street Fightin Social- 13 readers -
  • LBMA Podcast: SideSwipe’s Gestures, TomTom Opens Up

    … News LBMA Podcast: SideSwipe’s Gestures, TomTom Opens Up 24 October 2014 by Asif Khan Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: SideSwipe’s gestures; FritoLays hands out samples in bus shelters; Pinpoint offers location-based audio game; Geofeedia…

    Asif Khan/ Street Fight- 7 readers -
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