Geofence

  • Is Location More Than a Feature in Mobile Advertising?

    … The rise of smartphones has created a wealth of location data that marketers on both the buy- and sell-side are desperate to capitalize on. But is location really more than just another targeting mechanism for mobile advertising? That was the question posed to a Street Fight Summit panel Tuesday moderated by Beeby Clark + Meyler senior analyst…

    Noah Davis/ Street Fightin Mobile- 12 readers -
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