• Thinknear Chief: ‘No Doubt’ That Consolidation Coming in Mobile Ads

    …, particularly with our Telanav parent and the different technologies we can bring to bear, are giving ourselves a really good opportunity to be one of those winners. Is that consolidation going to start happening soon? Even within Telenav we look at other companies we think might be interesting. I’m not going to give you any names [laughs] but we’re looking…

    Noah Davis/ Street Fightin Mobile- 9 readers -
  • Is Location More Than a Feature in Mobile Advertising?

    … in the process and it’s something that goes throughout.” Heather Sears, YP ‘s VP of marketing, said she sees companies that are desperate to use location data in their targeting. “When we sell audience, it’s our targeting capability is based on location, location history, location patterns,” she said. “That’s what allows us to understand where people…

    Noah Davis/ Street Fightin Mobile- 13 readers -
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