• Is Location More Than a Feature in Mobile Advertising?

    … it may be of paramount importance but it’s another way to identify audiences across all digital platforms. Now that you can connect devices, understanding what someone does on mobile doesn’t mean you’re only setting a 10-mile geofence. It means you can give them a different message wherever they might be. … Ideally [location] comes in early…

    Noah Davis/ Street Fightin Mobile- 19 readers -
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