Geofences

  • How Brands Are Targeting Moms with Localized Campaigns

    … Moms control the purse strings year-round, but their influence on the retail sector is especially strong during the fourth quarter, when back-to-school and holiday shopping give the industry a much-needed boost. In the United States, mothers control 85% of household purchases, with a $2.4 trillion spending power that brands can’t afford to ignore…

    Stephanie Miles/ Street Fightin How To's- 11 readers -
  • How 5 Brands Use Geo-Targeting to Fuel In-Store Sales

    … Mattress has been able to generate higher click-through rates. Whole Foods: Geo-conquesting around competitors’ stores In a bid to boost post-click conversion rates for its mobile ads, while also drawing customers away from competitors, Whole Foods placed geo-fences around a number of store locations. Shoppers who entered these geo-fenced areas saw…

    Stephanie Miles/ Street Fightin How To's- 27 readers -