• How 5 Brands Use Geo-Targeting to Fuel In-Store Sales

      Nothing’s worse than seeing an ad for sunscreen on a rainy day in Seattle. By serving mobile ads based on users’ geographic locations, brands can avoid these types of blunders and hone in on the type of hyper-specific messaging that boosts engagement and click-through rates. Seeking to bridge the online and offline experience, enterprise marketers are increasing their spendin ...

      Stephanie Miles/ Street Fightin How To's- 24 readers -
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