• How Brands Are Targeting Moms with Localized Campaigns

    … utilizing this feature to bring online shoppers into their stores. 3. Integrating local weather data into marketing campaigns Women drive 70% to 80% of all consumer purchasing, and mothers in particular are responsible for the vast majority of children’s seasonal purchases, like back-to-school supplies, winter coats, and swimsuits. But not all moms…

    Stephanie Miles/ Street Fightin How To's- 11 readers -
  • How 5 Brands Use Geo-Targeting to Fuel In-Store Sales

    … Mattress has been able to generate higher click-through rates. Whole Foods: Geo-conquesting around competitors’ stores In a bid to boost post-click conversion rates for its mobile ads, while also drawing customers away from competitors, Whole Foods placed geo-fences around a number of store locations. Shoppers who entered these geo-fenced areas saw…

    Stephanie Miles/ Street Fightin How To's- 27 readers -