• How Brands Are Targeting Moms with Localized Campaigns

    … utilizing this feature to bring online shoppers into their stores. 3. Integrating local weather data into marketing campaigns Women drive 70% to 80% of all consumer purchasing, and mothers in particular are responsible for the vast majority of children’s seasonal purchases, like back-to-school supplies, winter coats, and swimsuits. But not all moms…

    Stephanie Miles/ Street Fightin How To's- 11 readers -
  • How 5 Brands Use Geo-Targeting to Fuel In-Store Sales

    … and a 146% lift in revenue. Toyota: Customizing banner ads with city-specific information In an effort to re-boot an aging campaign, Toyota began purchasing geo-targeted ads on Snapchat. The ads, which were part of the company’s “Let’s Go Places” campaign, ran inside Snapchat’s localized Live Story feature for people using the photo sharing app…

    Stephanie Miles/ Street Fightin How To's- 26 readers -
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